Identity/Department Status/2013-07-19

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This is the first department status report from the Identity team. You can expect an update on a regular 2 week cadence.

Our goal is to keep you informed and to get you excited about the work we are doing supporting Firefox products across the board.

Identity Department Focus

The team is currently focused on three key objectives:

  • Fixing Sync - We must fix stability and usability issues in the present sync service
  • One way to log into firefox - A single email / password and experience for Mobile, Desktop, and Web products (like Marketplace)
  • Persona Adoption - We must increase the number of websites using Persona in Q3

For more information related to all Identity projects, please visit the Identity wiki.

Signin to the Web (Persona)

Project Overview:

  • Persona is designed to eliminate website passwords and empower users to choose their own identity online.
  • It's long term goal is to become a standardized and browser-native means of decentralized authentication on the Internet.

Current Focus:

  • Improve website adoption.
  • Mozilla Identity Provider ("MozIdP"). Live Wednesday, 17 Aug.
    • All mozilla.com and mozillafoundation.org email addresses now have native support for Persona. Effectively, every Persona-based website, even external ones, now support MoCo/MoFo LDAP auth.
  • Branding Tweaks. Live Thursday, 18 Aug.


PiCL (Profile in the CLoud)

Project Overview:

  • PiCL is a project whose short term goal is to fix firefox sync.
  • The long term goal to give users easy access to their Firefox data from any device.
  • PiCL is going to take the interesting data in your Firefox Profile and move it to the cloud - make it possible to access and manage this data from web apps, mobile apps, and all of our products

Current Activities: The User Experience (UX) work currently in progress includes: sign in, sign up, sign out, preferences, reset password screens. In-person usability testing took place this past week (July 15th - 19th). Results of the study will be communicated in the next status report.

Interested in learning more about PiCL? Check out the following:


Persona Anyalytics

Project Overview: Measuring Persona: User adoption, website adoption, error discovery, etc.

Current Activities:

  • Improving our data and visualizations for the new user funnel through the sign-in dialog
  • Investigating A/B testing options for the sign-in dialog

For more information about our metrics effort, visit our Persona Analytics page and KPI Dashboard [LDAP required].


Identity Key Points of Contact
  • Lloyd Hilaiel, Director Engineering
  • Dan Callahad, Signin to the Web
  • Chris Karloff, Profile in the CLoud (PiCL)
  • Jed Parsons, Native B2G & FXOS
  • Katie Parlante, KPI & Metrics
  • Crystal Beasley, UX
  • Tauni Oxborrow, Program Manager

Other Identity project updates will be forthcoming in our next status report.

Don't hesitate to contact me or anyone on the team with any questions.