Maker Party/Messaging
Maker Party Planning Team
Badges: Emily Campaign Planning: Hive + Michelle Comms: Erica, Rebeccah, Matt, Ben Design: Chris A Events: Chris L, Lainie, Leah (Hive) Fundraising: Geoffrey (+ Ben) Mentor & Engagement Team: Laura, Michelle, Matt Projects: Paula & Jacob Webmaker UI: Brett & Cassie
May 15-31
Story: A Maker Party is Coming, The UK will Maker Party Hearty
Goal: drive +5,000-10,000 sign ups, +20 press hits
Tools: daily twitter, weekly blog post updates, 1 bi-weekly email
Strategies: events fanfare, press outreach, partner kudos, professional photog, + @Firefox optimization
Frame:
- We're having a party: June 15 to September 15.
- This is what the party is: Global, 1000s of events, Free, Partners
- Why are we doing it: We're rallying people & organizations with Open Web Mission
- Why you should do it: Earn Skills, be in the Movement, impressive credentials
Key Moments:
- Hive rallies followers
- branding hits audience and site
- Event Launch
- Major Event Week Hype
- Events platform is ready
Important dates: (add/remove)
- 13: Design - Maker Party Branding (<---blocked?)
- 15: Fund - Donations Survey (<--- does this play into Party?)
- 16: Comms - UK Maker Party Arc planning (<--this on target?)
- 20: Event: Hive Partner Announcement
- 22: Badges - Ship mentor badges (<---how do these play in?)
- 22: Fund & Comms - Integrate partners into Maker Party (<---what does this *mean?)
- 23: Webmaker UI - Ship /party v1.1 w/Maker Party 2013 branding
- 24: Engagement/Mentor Team - Update event guides on webmaker
- 27: Fund & Events: Maker Party Partner Launch
- 28: Events: MacArthur Innovation Summit
- 28: Events: Webmaker HackJam in Vancouver office
- 30: Events: UK Make Things Do Stuff Chancellor's Announcement
- 31: Campaign Planning - Publish Webmaker Swag request/approval flow (<--?)
- 31: Webmaker UI (Brett + Cassie) - Ship /events 1.1 (<--is this on target?)
Comms Support Requests: (y/n)
- 20: Event: Hive Partner Announcement
- 27: Fund & Events: Maker Party Partner Launch
- 28 & 29: Events: MacArthur Innovation Summit
- 30: Events: UK Make Things Do Stuff Chancellor's Announcement
June 1-15
Story: The Maker Party is a major movement, register your event now!
Goal: drive to +15k sign ups, +35 press hits, +300 events registered
Tools: daily twitter, bi-weekly blog post updates, 1 weekly email
Strategies: maker profiles, events calendar, press outreach, partner registrations, professional photog, + Firefox, Swag
Frame:
- Get this party started right: Sign up, register, Blog, Earn 'advance' badges, swag
- This is how to: throw a party / find a party / join a marquee event
- How we are doing it, with proofs
- Who else is doing it? Partners, Pros, Celebs, Maker heroes, quotes and profiles
Key Moments:
- Collusion launch - can it be 'Party positioned' a project? event?
- Mozilla Manifesto - Mission Statement
- 15: Event - Maker Party 2013 officially launches
- MozillaScience @WH
Important dates: (add/remove)
- 01: Product & Event - Collusion launch
- 01: Event - Emoti-Con Youth Digital Media & Tech (Hive NYC)
- 01:Event - Hack the Rock : hackathon in NYC
- 01 & 02: Event - National Day of Civic Hacking (US)
- 01 & 02: Event - Vancouver Mini Maker Faire -> MoCo + Remo Webmaker booth/workshops
- 03: Event - Mozilla Science Labs Launch
- 05: Fund & Event - Mozilla Manifesto V. 1 (Date TBD)
- 10: Event - Media advisory (local to NYC) for Young Rewired State NYC (Hive NYC)
- 15: Event - Maker Party 2013 officially launches
- 15: Projects: 15 projects for Launch
- 15: Event - Come Out & Play Jam Maker Party (Hive NYC, Come Out & Play, YMCA, ESI Design)
- 15: Event - Girls Learning Code: Father-Daughter Hack Day
- 15: Event - Ignite Winner Announcement (Date TBD)
Comms Support Requests: (y/n)
- 01: Product & Event - Collusion launch
- 01 & 02: Event - National Day of Civic Hacking (US)
- 05: Fund & Event - Mozilla Manifesto V. 1 (Date TBD)
- 15: Event - Ignite Winner Announcement (Date TBD)