Mobile/ProductPlanning/Notes-2014-09-09

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Roadmap & Funnel update

Jenn

  • Roadmap
  • Funnel review yesterday and some updates coming this afternoon from that
    • 35 release items - HTTPS for Bing, DDG as built-in, Fatfennec - split APK for gingerbread phone

Hot items

Everyone

  • N2R project being laid out in bugzilla as per etherpad discussion
  • Change Bing to default search provider progress & timing target (fx 35)
  • Search activity & widget to be in a decent enough state on Nightly Fx 35 to inform (respectfully provide notice to) our main search players before uplifting to Aurora

Goals check in

Mark & Karen

  • [DONE] Create and enable downloadable distributions in Fx33 (GRO, REV)
  • [DONE] Improve on-boarding experience. Minimal projects landing in Fx33. Additional projects landing in Fx34 (GRO)
  • [DONE] Search activity & widget. Feature will be enabled in in pre-release channels. Won't ride trains to release until it's better than MVP. (GRO, REV)
  • [AT RISK] Explore productization of Janus, a proxy system for data compression and privacy. Deliverable is a go/no-go decision and a product plan (if it's a 'go'). (ECO, REV)

Insights

Kev

Feedback

Rob

Feedback Reports

1. First week of Release 32

2. First week of Beta 33

3. Sentiment Report 31


Summary

Release

  • Multiple quit add-ons were broken for both Release and Beta, appear to have been fixed
  • [Known Issue, Being Fixed] Multiple complaints of the tap offset issue
  • [Known Issue] Continued complaints of incomplete page loads
  • Yay for clear history! Now we have a similar request for "Clear Top Sites"

Beta

  • [Known Issue, Being Fixed] Users noticed the chromecast feature not working
  • (Also, had quit add-on compat issues)

Feedback

Arcadio

  • Cliq: working through budget approval this week
  • Pocket hits: planning this campaign among other Fennec snippet campaigns (Make Fennec your default)
  • Fennec Marketing Revamp
    • Website redesign: Wireframes ready for review | Arcadio scheduling meeting with mfinkle + kar to review this week
    • Google Play revamp: related to website copy and design
  • GP
    • Current installs by device: 28.7M
    • Current installs by user: 25.4M
    • Rating: 4.4 stars
  • Twitter Video Campaign recap: Campaign ran from August 14 - August 31
    • Engagement rate: 2.54%
    • Top videos by clicks
      • 1. Search Suggestions and opening content in native apps
      • 2. Guest browsing
      • 3. Set search engine defaults
      • 4. Add favorite search engines
      • 5. Delete browsing history

Partner review

No notes - in-meeting updates from Mark & Karen

Roundtable

  • Firefox as default browser
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