Mozilla.com Optimization

Goals

• Drive Downloads
• Drive add-on adoption
• Promote Mozilla mission

Drive Downloads

• Where
  • en-US/firefox/firefox.html
  • en-US/
• What
  • Button variations
    • locaiton
    • size
    • color
    • text
    • shape
    • hover
• How
  • Speed
    • Improve Y-Slow scores
    • https://bugzilla.mozilla.org/show_bug.cgi?id=500849
  • Copy variations
    • Clarifying what is firefox/a browser
    • Headlines & subheadlines
    • Content visible above the fold

Drive Add-on Adoption

• Where
  • en-US/firefox/firefox.html
  • en-US/
• How
  • Promote specific add-ons
  • Explain what they are
  • Choose add-ons before you download

Promote Mozilla Missions