NN-Campaign
In February 2015, the FCC is expected to announce proposed rules to protect net neutrality which, once proposed, will likely result in a full court press by the cable company lobbying machine. Many thousands of Mozilla supporters have already taken action on net neutrality, an issue we’ve worked on for more than a year. This latest campaign is an important last step aimed at (1) creating support from the U.S. Congress for the FCC’s final action and (2) building and strengthening the Mozilla community.
Contents
Frequently used links
Important Milestones
- Jan 14th - Anniversary of Verizon case; launch of Fight for the Future countdown campaign
- Jan 20th - State of the Union
- Feb 5th - Announcement of FCC meeting in late February; likely leak of the FCC rule; launch of Mozilla's campaign
- Mozilla Foundation Email Alert #1 of 3 launches (US audience, sign petition)
- Feb 16 - Mozilla Foundation Alert #2 of 3 launches (US audience active segment, call Congress)
- Feb 18 - Firefox & You Email Alert launches (US audience, sign petition)
- Feb 24 - Mozilla Foundation Alert #3 of 3 (US audience, last chance)
- Feb 26th - FCC vote
- Feb 27th - Vote outcome determines game plan
Bugs whiteboard "NN2015"
[NN2015]
| ID | Summary | Assigned to | Status |
|---|---|---|---|
| 1119994 | Design Icons for Net Neutrality Campaign Snippet Feb 2015 | Matthew Whatley | NEW |
| 1120581 | 'Call U.S. Congress' Tool for Net Neutrality Campaign | Andrea Wood [:andreawood] | NEW |
| 1125438 | Advocacy: QA NN Petition | NEW | |
| 1130612 | After signing the net neutrality petition the Thank You page's 'Share' box is empty. | Mavis Ou [:mavis] | NEW |
| 1133828 | Design Email Call out for Net Neutrality Email #2 | Sabrina Ng [:sabrina] | NEW |
5 Total; 5 Open (100%); 0 Resolved (0%); 0 Verified (0%);
Github Issues
- Can We Execute a Call Congress Tool - closed
- Standing Up Staging Version of Call Congress API
- Build Call Congress Tool
- Develop Messaging for Net Neutrality Campaign
Basecamp Project
RACI + Channels + Leads
Responsible: Dave Steer, Andrea Wood
Accountable: Dave Steer
Consulted: Chris Riley
Informed: Geoffrey MacDougall, Denelle Dixon-Thayer
- Copywriting: Dave Steer (approver), Michaela Smiley, MJ Kelly, Andrea Wood
- Snippet Channel Lead: Fabio Rios, Andrea Wood
- Tile Channel Lead: Paul Johnson
- Mozilla Blog Lead: Justin O'Kelley
- Foundation Email Lead: Kelli Klein
- Firefox+You Email Lead: Ben Niolet
- Homepage Promotion Lead: MJ Kelly
- Social: Lizz Hull
- Community Engagement Lead: William Reynolds
- Community Generated Marketing: Kristin Baird, Jessica Osorio
Background
Mozilla's 2014 Online Call to Action
Republicans Lay Plans to Fight FCC’s Net-Neutrality Rules
Get ready: The FCC says it will vote on net neutrality in February
Success Metrics
- 25,000 emails to Congress
- 1,000 calls to Congress logged
- New email acquisition (5,000 new signups to the Mozilla Foundation email list, xxx signups to the Firefox+You email list).
- Build capacity for call-in campaigns (something new for Mozilla)
