Rock Your Firefox/Marketing

Summary

Rock Your Firefox (RYFX) is a consumer website that the Firefox Add-ons team is creating to share great user-friendly add-ons with the Firefox user audience. Every week, we'll feature add-ons reviews from people around the Web who are using Firefox Add-ons to make their Web experience better.

The name "Rock Your Firefox" was created by add-on developer and Mozilla product manager, Justin Scott, as part of his summer intern project at Mozilla in 2007.

Goals

• Provide a way for Firefox users to learn about how Firefox Add-ons can help them get the most out of their Web experience
• Create a channel through which the Mozilla community can contribute to Rock Your Firefox via guest blogs about the add-ons they love
• Provide add-ons developers with a direct line to user feedback about their add-ons, encouraging continued innovation
• Create a consumer-friendly distribution channel for add-ons
• Share at least three great add-ons per week, every Mon/Wed/Fri

Marketing Activities

• Rock Your Firefox will launch on the morning of March 10, 2010 at http://rockyourfirefox.com
• Firefox Add-ons team will be at SXSW March 12-13 to share about Rock Your Firefox
• We will be organizing other events and ways for the community to contribute to Rock Your Firefox following the launch so stay tuned!

Keep in Touch

• Twitter: http://twitter.com/rockyourfirefox
• Facebook: http://bit.ly/fxaddonsfb
• AMO: http://addons.mozilla.org

Selection Criteria for Featured Add-ons

• High Degree of Trustworthiness: to safeguard the privacy and security of Firefox users, only add-ons that have been reviewed and approved by the AMO editorial team will be featured on Rock Your Firefox (RYFX). Third-party add-ons that are not hosted in AMO will not be featured.
• Quality: RYFX add-ons should provide a consistent and reliable user experience. We will be looking for add-ons that are easy-to-use upon install.
• Uniqueness: given the vast range of interests presented by Firefox users, RYFX will strive to feature a wide range of add-ons that reflect the diversity and uniqueness of our audience.
• Highly Engaging: RYFX featured add-ons should provide a high level of utility and enjoyment for Firefox users. Whether it displays local weather or streams music from a popular Internet radio station, the add-on should help users get the most out of their time spent browsing the Web

Guidelines for Developers of Featured Add-ons

• Add-on developers will be notified if their add-on is selected to be featured on Rock Your Firefox
• Developers are encouraged to subscribe to the Rock Your Firefox blog and @rockyourfirefox Twitter channel for user feedback on their featured add-ons
• All technical support questions and feature requests will be forwarded to the add-on developer for resolution

Community Involvement

• If you are interested in contributing blog posts to Rock Your Firefox, send a 100-word email to rockyourfirefox AT mozilla DOT com to let us know about the add-on(s) you'd like to write about.