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CommunityStore: Difference between revisions
→Mozilla Community Store - Zazzle.com
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* T-shirt blogs | * T-shirt blogs | ||
<u>'''Promotional Calendar'''</u><br> | |||
Pre-Launch: | |||
* Initial blog post [done - 9/28 ] | |||
** http://musingt.com/?p=30 | |||
* About:mozilla newsletter R1 [done - 9/30] | |||
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla | |||
* Begin initial outreach to design schools, groups week of 10/19 | |||
* Photoshoot for sample products, tentatively scheduled for 10/23 | |||
** products have been ordered and to arrive this week | |||
* Second update blog post by 10/24 | |||
Post-Launch: | |||
* about:mozilla newsletter (article & image) | |||
* 2 weeks of Google snippet | |||
* Blogs (Tara, Slater, Asa?, others) | |||
** Announcing Launch | |||
** How it works, how to promote | |||
* Facebook Merch Application | |||
* Mozilla.com: about page, and "what's new" | |||
* Zazzle: | |||
** Zazzle blog | |||
** Email blast | |||
** Front page temporary promo | |||
* Spreadfirefox group - Featured projects | |||
* Press outlets [tbd ] | |||
* All-hands update | |||
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PRODUCTS | PRODUCTS | ||
* Contact designers from contest pool to seed the store. | * Contact designers from contest pool to seed the store. [done] | ||
** Resulting in 50+ designs/products | ** Resulting in 50+ designs/products | ||
* Identify other | * Identify other design sources [done] | ||
** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc | ** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc | ||
** Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone. | ** Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone. | ||
* Product line: | * Product line: | ||
** All T-shirt styles between women, men, and kids | ** All T-shirt styles between women, men, and kids. Offering 300+ varieties. | ||
** Product placement and Store maintenance will be covered primarily by Zazzle team. | ** Product placement and Store maintenance will be covered primarily by Zazzle team. | ||
** Product templates sent to Zazzle | |||
MAIN COMMUNITY STORE SITE | |||
* Main gallery hosted by us: communitystore.mozilla.org | * Main gallery hosted by us: communitystore.mozilla.org | ||
* Design: | |||
** Color palette and style echoing Mozilla.com | |||
** Site / page layouts [done] | |||
** Main header banner [done - tbd] | |||
* Pages elements: | * Pages elements: | ||
** Landing page / Gallery view. Customizable with category filters | ** Landing page / Gallery view. Customizable with category filters | ||
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** About the Store | ** About the Store | ||
** Tag Cloud / Tag Search | ** Tag Cloud / Tag Search | ||
* Copy: | * Copy: | ||
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FLOW / WALKTHROUGH | FLOW / WALKTHROUGH | ||
* Main landing page is | * Main landing page is communitystore.mozilla.org | ||
* Users can browser | * Users can browser gallery by: | ||
* Users can | ** Featured products, recent, popular, category themes, all, or keyword search. | ||
* Users can create their own design, we have guidelines to help them | |||
* They can upload design | * They can upload a design. Once uploaded the confirmation page gives two options: | ||
* | ** Head back to the gallery | ||
* | ** Head over to zazzle to customize, create and buy right now. | ||
* | * All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines | ||