Connected Devices/Projects/Project Cue: Difference between revisions

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Connected Devices/Projects/Project Cue (view source)

Revision as of 19:40, 7 July 2016

2,200 bytes added ,  7 July 2016
added full hypotheses for first study to replace a summary of it
(added email links for team)
(added full hypotheses for first study to replace a summary of it)
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**Elderly
**Elderly


*The team chose "busy families" as the target market segment for its study. User research was conducted by the team via interviews with 18 busy families in North American and Europe to gather data on how they were managing their busy lives and what kinds of help they envisioned needing.  These families had the following characteristics:
*The team chose "busy families" as the target market segment for its study. User research was conducted by the team via interviews with 18 busy families in North American and Europe to gather data on how they were managing their busy lives and what kinds of help they envisioned needing.   
**2 or more kids in elementary school
 
**Both parents working full time (9-5) & between the ages of 30-40yrs old
'''Hypothoses Tested in the Study'''
**Well educated parents in the medium to high income bracket
 
We believe that there are..
*Families in the US with 2 or more kids in elementary schools (PS-5), all living together in the same household; both the parents are working full time from 9am to 5pm and are between 30 & 40 yrs old, well educated, and in a medium to high income bracket.
We believe that these families are leading an extremely busy & demanding lifestyle constantly juggling many different aspects of their daily life spanning home, work, kids, shopping, hobbies etc.
*These families seem to always be short on time. They are overwhelmed with their day to day routines that they feel they haven’t had enough time to spend on things close to their heart.
*These families crave to have some time back on their hands; a simple way for them to get stuff done, but not have to spend eternal amount of time on it.
 
Their needs are…
 
1 The busy families want an easy way to help them with personalized reminders & memos for various people in their household.
*The mothers of the household are currently reminding their spouses/caretakers/kids multiple times throughout the day via voice prompts or text messages.
2 The busy families want a way their children can interact with a device that can help with homework
*The kids are currently requesting help from parents to assist with their homework or using the internet to gather the necessary information.
*The kids are currently requesting their parents to verify the completion of their homework or relying on information gathered from their teachers/peer verification.
3 The busy families want a simple way to order groceries (etc.) & get it delivered without having to use a screen no matter whether they are home or away.
*They are making a stop at the grocery shop and shopping for groceries OR
*They are using an online shopping/delivery service app if available & adding groceries one at a time and scheduling the delivery.
4 The busy families want an easy way for everyone in their household to listen to music without any supervision or screen time.
*They are using their CD players & manually browsing music in their music libraries to play it OR
*They are using the streaming service that they’ve subscribed to & browsing through their playlists or searching for the music & playing it manually.
 
We will know this is true when we observe & interview the 20 busy families as a part of our user research study.
 


'''Synthesis of Study Data'''
'''Synthesis of Study Data'''
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