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*[https://docs.google.com/presentation/d/1LVdg0xfuHkiuk-x-W7H7etuN8dYcs39wXh9GkGk9cmU/edit#slide=id.p Digital shopping trends-Literature review] | *[https://docs.google.com/presentation/d/1LVdg0xfuHkiuk-x-W7H7etuN8dYcs39wXh9GkGk9cmU/edit#slide=id.p Digital shopping trends-Literature review] | ||
**Millennial shoppers said that compiling a list of needed items simplifies ordering through an online grocer, and more than half say having a list allows someone else to assist with the shopping | **Millennial shoppers said that compiling a list of needed items simplifies ordering through an online grocer, and more than half say having a list allows someone else to assist with the shopping | ||
**42% of cooks with smartphones are using their phones in store to access their lists as they shop. | |||
**60% of Millennials rely on phones as their preferred method for guiding grocery purchases. | |||
*Please see the [https://docs.google.com/presentation/d/1s3pe5Auns0mle5emGii8YIdnaHG9C9aHn6UP3_yTq9g/edit#slide=id.g151e76cfae_0_0 bi weekly update deck] for the results of our recent survey. | *Please see the [https://docs.google.com/presentation/d/1s3pe5Auns0mle5emGii8YIdnaHG9C9aHn6UP3_yTq9g/edit#slide=id.g151e76cfae_0_0 bi weekly update deck] for the results of our recent survey. | ||
**Participants: 170 respondents, 25-44 years old | |||
**Validating Problem space | |||
**99% participants create shopping lists (60% every time) | |||
**50% use smartphone apps, 42% pen/paper, 7% voice apps | |||
**Notes | |||
***Pen and paper: forgetting it at home, losing it | |||
***Smartphone app: cumbersome, boring, annoying, time consuming to make list; phone battery, connection issues | |||
***90% of participants think an easier way to make shopping list is helpful or very helpful | |||
*Hardware Risks | *Hardware Risks | ||
**Right not the mic in the hardware is not picking up the voice how it should | **Right not the mic in the hardware is not picking up the voice how it should | ||
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