Support/StartPageOptimization: Difference between revisions

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-This document describes a project to
+This project aims to optimize the experience for users of the Firefox Support start pages by making it clearer how the site is meant to be used. The goal is to reduce the bounce rate of the start pages.
 =Overview=
-The Firefox Support (SUMO) [http://support.mozilla.com/ start page] is a critical page for people with Firefox problems, as it's the first page they see when clicking on Support from the top nav of mozilla.com. It's important that these people can find the solution to the problem quickly, so they can keep using Firefox as their web browser.
+The Firefox Support (SUMO) [http://support.mozilla.com/ start pages] are critical pieces for user retention since they are the first pages users of Firefox see when looking for help on mozilla.com or from the Help menu of Firefox itself.
-If we're not able to help the user, or if the start page isn't giving the user the impression that SUMO will contain the answer, the user might leave the site. In order to ensure that the user remains on SUMO, we need to optimize the content to effectively communicate that SUMO contains the answer to their problem.
+If we're not able to help the user, or if the start page isn't giving the user the impression that SUMO will contain the answer, the user might leave the site, and ultimately even stop using Firefox.
+Today, the majority of the SUMO visitors leave the site immediately, suggesting that the start pages are not effectively serving their purpose. In order to retain our users, we need to optimize the content on these start pages to effectively communicate that SUMO contains the answer to their problem.
 ==SUMO==
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 The way users are meant to flow through the website can be described as the "support funnel."
 [[Image:Sumo_support_funnel.png]]