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Drumbeat/allhands presentation (view source)
Revision as of 18:38, 8 December 2009
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* '''Mozilla Drumbeat:''' | * '''Mozilla Drumbeat:''' | ||
** ''Connect inspiring projects & people that make the web better and more open'' | ** ''Connect inspiring projects & people that make the web better and more open'' | ||
** ''Build a global community | ** ''Build a global community using technology to help internet users understand, participate and take control of their online lives'' | ||
** ''Expand Mozilla's open DNA & magic to new communities, new ways to participate, & new breakthroughs and challenges'' | ** ''Expand Mozilla's open DNA & magic to new communities, new ways to participate, & new breakthroughs and challenges'' | ||
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* '''Topics and scope:''' Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web. | * '''Topics and scope:''' Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web. | ||
== 2010 | == 2010 Goal: Build and energize the Mozilla Drumbeat community== | ||
===Find and set up projects that excite us. Mostly from people we don't know yet.=== | ===Find and set up projects that excite us. Mostly from people we don't know yet.=== | ||
* '''Activity''': Bootstrap | * '''Activity''': Bootstrap inspiring projects that showcase how Drumbeat can make the web better through open collaboration & early impact. | ||
* Metric: 5 fully articulated | * Metric: 5 inspiring & fully articulated projects on the website, with robust workspaces that attract participation | ||
* Metric: 25 | * Metric: 25 volunteers & "innovation ninjas" contributing their time & expertise | ||
* Metric: 2000 | * Metric: 2000 donors contributing $20,000 to help make these featured projects real | ||
* Metric: | * Metric: Project successes that produce market and behavior change -- over the longer term | ||
* '''Activity''': Crowdsource new community-led projects | * '''Activity''': Crowdsource new community-led projects. Use the bootstrap projects as inspiration to draw new ideas into the pipeline, & empower the community to float their favorite projects to the top.'' | ||
* Metric: | * Metric: 50 community-led project ideas | ||
* Metric: | * Metric: 5 great community-initiated ideas that grow into fully fleshed-out feature Drumbeat projects | ||
* Metric: 1,000 people contributing $10,000 | * Metric: 50 community members actively contributing time & expertise to these projects | ||
* Metric: 1,000 people contributing $10,000 to these community-led projects | |||
===Establish Drumbeat events as places where the future of the internet is being invented.=== | ===Establish Drumbeat events as places where the future of the internet is being invented.=== | ||
* '''Activity''': Launch the 2010 Mozilla Drumbeat Festival | * '''Activity''': Launch the 2010 Mozilla Drumbeat Festival -- a global drum circle of visionaries, leaders & innovation ninjas celebrating successes, solving problems & inventing the internet's future. | ||
* Metric: participation | * Metric: Raise participation & profile for projects featured at Festival | ||
* Metric: | * Metric: Shift the conversation. Set the open Internet agenda through Festival talks, video & project successes. | ||
* Metric: 25% increase in newsletter subscribers, donations & site contributors from Festival "bump" & profile-raising | * Metric: 25% increase in newsletter subscribers, donations & site contributors from Festival "bump" & profile-raising. | ||
* '''Activity''': Local Drumbeat events | * '''Activity''': Local Drumbeat events | ||
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* Metric: number of local events and presentations, attendance | * Metric: number of local events and presentations, attendance | ||
===Build and evolve a flexible online platform to support Drumbeat projects & events=== | |||
* '''Activity''': Launch Drumbeat beta web site | |||
** ''Provide an online hub & workspace for Drumbeat projects, recruit contributors, & make it easy to participate in large & small ways'' | |||
* Metric: size of Drumbeat community, especially 'innovation ninjas' running projects and providing expert help. | |||
* Metric: number of people voting on projects, subscribing to newsletter, etc. | |||
* '''Activity''': Launch Drumbeat newsletter & communications / outreach plan | |||
* Metric: 5000 newsletter subscribers (Q1:1000 Q2:2000 Q3:4500 Q4:5000) | |||
* Metric: 3 major Drumbeat mentions in earned media | |||