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* '''Topics and scope:''' Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web.
* '''Topics and scope:''' Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web.


= 2010 Goal: Build and energize the Mozilla Drumbeat community=
= 2010 Goals: 1) Introduce Drumbeat to the world. 2) Build and energize the Drumbeat community=


== 2010 Objectives ==  
== 2010 Objectives ==  


===Find & set up projects that excite us. Mostly from people we don't know yet.===
===Find & set up projects that excite us. Mostly from people we don't know yet.===
* '''Activity''': Bootstrap inspiring projects that showcase how Drumbeat can make the web better through open collaboration & early impact.
* '''Activity''': Start with a set of inspiring "bootstrap" projects that show what we mean & deliver early impact.
** Metric: 5 inspiring & fully articulated projects on the website, with robust workspaces that attract participation
** Metric: 5 inspiring & fully articulated projects ready for the beta website launch, with robust workspaces that attract participation
** Metric: 50 community members contributing their time & expertise
** Metric: 2000 donors contributing $20,000 to help make these featured projects real
** Metric: Project successes that produce market and behavior change -- over the longer term


* '''Activity''': Crowdsource new community-led projects. Use bootstrap projects to inspire the community to submit new projects into the pipeline & float their favorite ideas to the top.''
* '''Activity''': Use those sample projects to help get new projects into the pipeline.''
** Metric: 50 community-led project ideas
** Metric: 100 great project ideas submitted into the funnel
** Metric: 5 great community-initiated ideas that grow into fully fleshed-out feature Drumbeat projects
** Metric: 10 of those that gather enough community support to develop into fleshed-out featured Drumbeat projects
** Metric: 50 community members actively contributing time & expertise to these projects
** Metric: 500 community members actively contributing time & expertise to these projects
** Metric: 1,000 people contributing $10,000 to these community-led projects
** Metric: $30,000 in donations to help make these featured projects real


===Establish Drumbeat events as places where the future of the internet is being invented.===
===Establish Drumbeat events as places where the future of the internet is being invented.===
* '''Activity''': Launch the 2010 Mozilla Drumbeat Festival -- a global drum circle of visionaries, leaders & innovation ninjas celebrating successes, project sprints & inventing the internet's future.  
* '''Activity''': Launch the 2010 Mozilla Drumbeat Festival to celebrate successes, sprint on projects & invent the internet's future.  
** Metric: Raise participation & profile for projects featured at the Festival
** Metric: Shift the conversation. Set the open Internet agenda through Festival talks, videos & featured projects.  
** Metric: Shift the conversation. Set the open Internet agenda through Festival talks, video & featured projects.  
** Metric: Raise the profile of projects & people featured at the Festival
** Metric: Increase newsletter subscribers, donations & site contributors 25%  from Festival "bump" & profile-raising.
** Metric: Increase newsletter subscribers, donations & site contributors 25%  from Festival "bump" & profile-raising.


* '''Activity''': Build a grassroots network of open web evangelists through local events around the world.
* '''Activity''': Use local events to identify local leaders and projects to feed into the Drumbeat project pipeline.
** Metric: Participate in # local events and presentations
** Metric: Participate in # local events and presentations
** Metric: Empower # Drumbeat community members to host their own local events & showcase Drumbeat in existing events like Ignite & BarCamp
** Metric: Empower # Drumbeat community members to host their own local events & showcase Drumbeat in existing events like Ignite & BarCamp


===Build and evolve a flexible online platform to support Drumbeat projects & events.===
===Build and evolve a flexible online platform to support Drumbeat projects & events.===
* '''Activity''': Provide an online hub & workspace for Drumbeat projects to recruit contributors, empower participation, and help projects succeed.
* '''Activity''': Provide an online home & workspace for Drumbeat projects to recruit helpers & drive participation.
** Metric: size of Drumbeat community, especially 'innovation ninjas' running projects and providing expert help.
** Metric: size of the Drumbeat community, especially 'innovation ninjas' running projects and providing expert help.
** Metric: number of people voting on projects, subscribing to newsletter, etc.
** Metric: number of people voting on projects, subscribing to newsletter, etc.


* '''Activity''': Launch outreach plan to share Drumbeat project stories through our Drumbeat newsletter, blog and across a broad range of external social media & partner sites
* '''Activity''': Drive compelling stories about Drumbeat projects across a broad range of social media & partner sites
** Metric: 5000 newsletter subscribers (Q1:1000 Q2:2000 Q3:4500 Q4:5000)
** Metric: 5000 newsletter subscribers (Q1:1000 Q2:2000 Q3:4500 Q4:5000)
** Metric: 5 major Drumbeat mentions in earned media & important sites and blogs we like
** Metric: Mentions of Drumbeat projects in earned media & important sites and blogs we like
Matt Thompson
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