Foundation:Planning:2010Plan/Q3: Difference between revisions

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Matt Thompson

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 __NOTOC__
+<br>
-==1. Mozilla Drumbeat==
+== 1. Mozilla Drumbeat ==
 Overall goal: '''Introduce Drumbeat to the world. Build projects and community.'''
@@ Line 8: / Line 9: @@
 Objective #1: '''Find projects that excite us. Mostly from people we don't know yet.'''
 ''Milestones''
 *First round of project grants announced. (July)
 *Web Made Movies pilot released at Whistler. (July)
 *Shuttleworth / Mozilla fellow selected and announced. (August)
 ''Targets''
 *3 projects that demo Drumbeat showing early results.
 **Web Made Movies pilot / first demo complete, open video lab defined.
 **Leaders in place for 5 P2PU courses, v0.1 competency map and badges
-**Universal Subtitles x, y and z.
+**Universal Subtitles alpha &amp; beta release
 *Volunteer opportunities articulated for main bootstrap projects.
 **Opportunities regularly listed in main E2 channels.
 **x project volunteers or participants by the end of Q3.
-Objective #2: '''Establish events as a way to explain Drumbeat, recruit participation.'''
-''Milestones''
+Objective #2: '''Establish events as a way to explain Drumbeat, recruit participation.'''
-* x
+''Milestones''
-* y
-* z
-''Targets''
+*x events (Paris, city x, city y, city z)<br>
+*Clearer, tighter integration between events and projects (project sprints)
+*Event kit complete, tested and local event organizer process working<br>
-* x
+''Targets''
-* y
-* z
-Objective #3: '''Build a flexible online platform for Drumbeat projects and events.'''
+*x sign-ups for Drumbeat Festival
+*y event attendees<br>
+*x projects brought into pipeline from events (?)<br>
-''Milestones''
+<br>
-* x
+Objective #3: '''Reliable and flexible infrastructure to send newsletters and raise funds.'''<br>
-* y
-* z
-''Targets''
+''Milestones''<br>
-* Roll improvements from bootstrap project pages across whole site.
+*Stable fundraising form that won't break under high-volume traffic<br>
-* x
+*Fundraising &amp; donor data integrated into CRM
-* y
+*Clearly display fundraising progress on public project pages
-* z
+*Finalized decision about of CiviCRM as CRM platform going forward
-==2. Mozilla Story==
-Goal: Strengthen Mozilla as leading public charity protecting the open Internet.
-'''Objective #1: Inspire people to donate to the Mozilla cause'''
+''Targets''<br>
-''Milestones''
+$x raised around 3 bootstrap projects<br>Universal Subtitles<br>WMM<br>P2PU<br><br>
-* Second t-shirt campaign push (September) (CN)
-* Launch Firefox 4 Tumucumaque Parks Page  (August/September) (CN, DB)
-* Drumbeat/Mozilla content in Engagement Newsletter (Monthly) (CN)
-* Launch and integration into E2 e-mail platform (August) (CN, KG)
-''Targets''
+Objective #4: '''Build a flexible online platform for Drumbeat projects and events.'''
-* Get to 10,000 total individual donors (yearly target 17,000) (CN)
+''Milestones''
-* Get to 250K of funds raised from individual donations ( yearly 500K) (CN)
-* Sell 2500 T-shirts (yearly target 5000) (CN)
-* Get to 30,000 newsletter signups (yearly target 35,000) (CN)
-* [something about integration into membership program] (CN)
-'''Objective #2: Explain Mozilla as a cause. Make our story easy to understand.'''
+*x
+*y
+*z
+''Targets''
+*Roll improvements from bootstrap project pages across whole site.
+*x
+*y
+*z
+== 2. Mozilla Story ==
+Goal: Strengthen Mozilla as leading public charity protecting the open Internet.
+'''Objective #1: Inspire people to donate to the Mozilla cause'''
+''Milestones''
+*Second t-shirt campaign push (September) (CN)
+*Launch Firefox 4 Tumucumaque Parks Page (August/September) (CN, DB)
+*Drumbeat/Mozilla content in Engagement Newsletter (Monthly) (CN)
+*Launch and integration into E2 e-mail platform (August) (CN, KG)
+''Targets''
+*Get to 10,000 total individual donors (yearly target 17,000) (CN)
+*Get to 250K of funds raised from individual donations ( yearly 500K) (CN)
+*Sell 2500 T-shirts (yearly target 5000) (CN)
+*Get to 30,000 newsletter signups (yearly target 35,000) (CN)
+*[something about integration into membership program] (CN)
+'''Objective #2: Explain Mozilla as a cause. Make our story easy to understand.'''
 *Produce One Mozilla Annual Report (Launch September) (CN)
+<br>