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Websites/Snippets/Meetings/2011-05-09: Difference between revisions
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* Hamilton Ulmer - Stats | * Hamilton Ulmer - Stats | ||
== Agenda == | == Agenda == | ||
=== Chris More === | '''Let's first make a distinction between <span style="font-weight: bold;">the</span> two different snippet projects in Q2:''' <br> | ||
* What have we done with snippets historically? | |||
* What was successful and what wasn't? | === Add HTML5 Awesomeness to Snippets<br> === | ||
* Where do we want to go? | |||
* How can we ensure clicks are tracked so we can measure the success of a campaign? (webtrends query strings) | *Goal: Stop telling, start showing, the awesomeness of Fx4 to our users through interactive snippet experiences. Move the needle on feature adoption. Bug <span style="text-decoration: underline;">653784</span><br> | ||
* Are there l10n considerations? | *More on wiki page [https://intranet.mozilla.org/Marketing/StartPageSnippets/Awesomeness here]<br> | ||
* Why are Google Analytic UTM tracking variable on the "About Mozilla" link when we use Webtrends? | *Let's schedule a Kickoff meeting this week<br> | ||
=== Snipper Service Improvements<br> === | |||
*Objective: Make snippet service usable for non-technical users (Laura to provide details)<br> | |||
*Improve tracking (Bug [https://bugzilla.mozilla.org/show_bug.cgi?id=653268 653268] and Laura to provide details)<br> | |||
*Other technical improvements that may be needed (Les to provide guidance) | |||
=== Chris More ''(Laura sent responses to questions via email pre-meeting)''<br> === | |||
*What have we done with snippets historically? | |||
Here's a good [https://intranet.mozilla.org/Marketing/StartPageSnippets#Snippet_Program_Overview overview]. | |||
*What was successful and what wasn't? | |||
Snippets are amazingly sucessful at upgrading users that are on old browser versions, telling people about new features, and providing qualified traffic to our engagement campaigns. Areas to improve: make them more compelling and interactive to better show users what Firefox can do, better tracking to understand CTR, rapid iteration. | |||
*Where do we want to go? | |||
In the immediate future see two projects above. Beyond that, keep developing the quality of content we show and get smarter about what we show, where, when, etc. | |||
*How can we ensure clicks are tracked so we can measure the success of a campaign? (webtrends query strings) | |||
Continue use of Webtrends query strings. | |||
*Are there l10n considerations? | |||
The strongest results often come from l10n-ized content. We should continue to translate and make it easy to batch load/import this content into the snippet service. More info [https://wiki.mozilla.org/L10n:Web_parts:Snippets here]. | |||
*Why are Google Analytic UTM tracking variable on the "About Mozilla" link when we use Webtrends? | |||
Legacy - should be changed. | |||
<br> | |||
== Action Items == | == Action Items == | ||