Engagement/Developer Engagement/BrowserIDPlan: Difference between revisions

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Goal:  
Goal:  
600 sites using BrowserID in Q4 2011. At least one or two key, high traffic, high visible sites.
600 sites using BrowserID in Q4 2011. At least one or two key, high traffic, high visible sites.
List of sites public with nice branding "users of browserID" categorised into different markets.
List of sites public with nice branding "users of browserID" categorised into different markets.


Strategy:  
Strategy:  
We are going to get 600 sites to use BrowserID by working with the web developers behind them. In order to reach them, we will provide a continuous stream of BrowserID content on the hacks blog, BrowserID blog and Twitter. We will reach out to key influencers in the identity space and our community of Mozillians.  
We are going to get 600 sites to use BrowserID by working with the web developers behind them. In order to reach them, we will provide a continuous stream of BrowserID content on the hacks blog, BrowserID blog and Twitter. We will reach out to key influencers in the identity space and our community of Mozillians.  
Looking forward, we will plan our precense at events Q1 and Q2.
Looking forward, we will plan our precense at events Q1 and Q2.


Target audience for Q4:
Target audience for Q4:
* Contract Developers telling companies about login solutions
* Contract Developers telling companies about login solutions
* In-house developers looking for simpler identity solutions
* In-house developers looking for simpler identity solutions
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November  
November  


<table><tr><th>Date</th><th>Task</th></tr>
<table width="100%" border="1" style="border-collapse:collapse"><tr><td width="5%">Date</td><td width="95%">Task</td></tr>
<tr>
<tr>
<td>11/3</td><td>
<td valign="top">11/3</td><td valign="top">
  Distribute lists to fill out for browserID evangelism:
Distribute lists to fill out for browserID evangelism:
        https://etherpad.mozilla.org/browserid-blogs-and-mags
* https://etherpad.mozilla.org/browserid-blogs-and-mags
        https://etherpad.mozilla.org/browserid-influencers
* https://etherpad.mozilla.org/browserid-influencers
        https://etherpad.mozilla.org/browserid-institutions
* https://etherpad.mozilla.org/browserid-institutions
        [All of Mozilla - CH to preseed and sort]
[All of Mozilla - CH to preseed and sort]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/4</td><td>Present BrowserID at Mozfestival and get partners to use it  
11/4</td><td valign="top">Present BrowserID at Mozfestival and get partners to use it  
        [CH and Shane Tomlinson]
[CH and Shane Tomlinson]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/5  
11/5  
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/6   
11/6   
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/7</td><td>   Write and publish article for netmag UK on issues with passwords on the  
11/7</td><td valign="top">Write and publish article for netmag UK on issues with passwords on the web - this has already been comissioned. [CH]
          web - this has already been comissioned. [CH]
Set up FAQ for browserID answering the most burning questions hinting at the field guide. [Dan, Ben]
          Set up FAQ for browserID answering the most burning questions hinting  
</td></tr><tr><td valign="top">
          at the field guide. [Dan, Ben]
11/8</td><td valign="top">Blog post: Screencast Login flow and Browser ID (hacks, promotion on Twitter) - openphoto as the example [Austin]
</td></tr><tr><td>  
Hint at Field Guide
11/8</td><td>   Blog post: Screencast Login flow and Browser ID (hacks, promotion on Twitter) -
</td></tr><tr><td valign="top">
          openphoto as the example [Austin]
11/9</td><td valign="top">Blog post: List of products using BrowserID - call for action that we need more [Ben]  
          Hint at Field Guide
Release FAQ [Chris, Dan]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/9</td><td>   Blog post: List of products using BrowserID - call for action that we  
11/10</td><td valign="top">Killdate: Send out Field guide to influencers [Austin, Dan]
          need more [Ben]  
Prepare slide deck for Mozillians for MozCamp Europe [CH]
          Release FAQ [Chris, Dan]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/11</td><td valign="top">Killdate: Send out Field guide to blogs and magazines with hint official release on Monday [CH, help with press/comms]
11/10</td><td> Killdate: Send out Field guide to influencers [Austin, Dan]
</td></tr><tr><td valign="top">
          Prepare slide deck for Mozillians for MozCamp Europe [CH]
11/12</td><td valign="top">Mozcamp Europe: evangelising to Mozillians [CH]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/11</td><td> Killdate: Send out Field guide to blogs and magazines with hint official
11/13</td><td valign="top">Mozcamp Europe: evangelising to Mozillians [CH]
          release on Monday [CH, help with press/comms]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/14</td><td valign="top">Blog post: Release Field Guide live to the outside world [CH]
11/12</td><td> Mozcamp Europe: evangelising to Mozillians [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/15</td><td valign="top">Do video interviews with implementers of browser ID [CH, Austin, Jeff Griffith]
11/13</td><td> Mozcamp Europe: evangelising to Mozillians [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/16</td><td valign="top">Do video Interview with the BrowserID team (Ben, Dan, Chris) [CH]
11/14</td><td> Blog post: Release Field Guide live to the outside world [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/17</td><td valign="top">Blog post: release video post with Browser ID team [CH]
11/15</td><td> Do video interviews with implementers of browser ID [CH, Austin, Jeff Griffith]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/18</td><td valign="top">Blog post: release video post with Browser ID implementer [CH]
11/16</td><td> Do video Interview with the BrowserID team (Ben, Dan, Chris) [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/19</td><td valign="top">Mozcamp Asia [Dan Mills, Stormy Peters]
11/17</td><td> Blog post: release video post with Browser ID team [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/20</td><td valign="top">Mozcamp Asia [Dan Mills, Stormy Peters]
11/18</td><td> Blog post: release video post with Browser ID implementer [CH]
Beyond Tellerand Conference, Germany - [CH]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/19</td><td> Mozcamp Asia [Dan Mills, Stormy Peters]
11/21</td><td valign="top">Webcast with Browser ID team for Q&A live on the web (IRC backchannel) [Dan, Austin, Ben]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">
11/20</td><td> Mozcamp Asia [Dan Mills, Stormy Peters]
11/22</td><td valign="top">Kill date: have SDKs ready for different languages/frameworks using BrowserID  [Dan, Ben]
        Beyond Tellerand Conference, Germany - [CH]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/23 </td><td valign="top">Blog post: release SDKs to the outside world - ask for adding others we had not thought about. [Jay, Dan, Ben]
11/21</td><td> Webcast with Browser ID team for Q&A live on the web (IRC backchannel) [Dan, Austin, Ben]
</td></tr><tr><td valign="top">
</td></tr><tr><td>  
11/24</td><td valign="top">Article on Smashing Magazine about BrowserID - must be easy to implementfor designers [CH]
11/22</td><td> Kill date: have SDKs ready for different languages/frameworks using  
</td></tr><tr><td valign="top">11/25  
          BrowserID  [Dan, Ben]
</td></tr><tr><td valign="top">11/26  
</td></tr><tr><td>  
</td></tr><tr><td valign="top">11/27  
11/23 </td><td>Blog post: release SDKs to the outside world - ask for adding others  
</td></tr><tr><td valign="top">11/28</td><td valign="top">
          we had not thought about. [Jay, Dan, Ben]
IRC session/webcast with Team - Q&A for browserID implementation [Browser ID Ask MDN - Robin, Dan, Ben]
</td></tr><tr><td>  
</td></tr><tr><td valign="top">11/29
11/24</td><td> Article on Smashing Magazine about BrowserID - must be easy to implement 
</td></tr><tr><td valign="top">11/30
          for designers [CH]
</td></tr><tr><td>  
11/25  
</td></tr><tr><td>  
11/26  
</td></tr><tr><td>  
11/27  
</td></tr><tr><td>  
11/28</td><td> IRC session/webcast with Team - Q&A for browserID implementation [Browser ID Ask MDN - Robin, Dan, Ben]
</td></tr><tr><td>  
11/29
</td></tr><tr><td>  
11/30
</td>
</td>
</tr>
</tr>
</table>
</table>
Confirmed users
376

edits