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→5. Tell the Mozilla story well, inspire people to get involved
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=== 5. Tell the Mozilla story well, inspire people to get involved === | === 5. Tell the Mozilla story well, inspire people to get involved === | ||
<br> | <br> | ||
5.1 | 5.1 Tell one Mozilla story; build brand architecture, core narrative, and brand book <br> | ||
5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | 5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | ||
5.3 Raise the communications bar; | 5.3 Raise the communications bar; simple messaging, integrated comms, flow of blogs/video from staff <br> | ||
5.4 Build | 5.4 Build awareness of Mozilla as web-maker/learning org with public, media, and Mozillians <br> | ||