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 <h1> DRAFT ONLY -- NOT READY FOR QUOTING / SHARING</h1>
-<h3>Mozilla Webmaker: teaching the world the web</h3>
+<h3>Mozilla Webmaker: Teaching the world the web. Together.</h3>
 [[image:Mozilla_2013_priorities.png|800px]]
-<b>Description:</b>
+<b>Going big in education and digital literacy</b>
 * Mozilla Webmaker is a new program from Mozilla, the global non-profit community and makers of Firefox.
 * Webmaker is one of Mozilla's three main priorities for 2013, alongside Firefox and [http://www.mozilla.org/en-US/firefoxos/ Firefox OS.]
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 * Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.
 * It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.
-* The goal: empower a new generation of digital creators and "webmakers." Working with others to create a more web literate planet.
+* The goal: empower a new generation of digital creators and "webmakers."
-* Mozilla wants to help millions of people move from *using* the web to *making* the web, giving them the skills they need to take greater control of their online lives, spread digital literacy, and unlock their personal creativity and innovation.
+* Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.
-<br>
+http://www.mozilla.org/media/img/webmaker/carousel/instructors.jpg
-<b>Mozilla Webmaker has four core ingredients:</b>
+<b>Four key ingredients:</b>
 * 1) <b>Tools</b>. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
 * 2) <b>Projects</b>. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
 * 3) <b>Community</b>. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills.
-* 4) <b>NEW: Badges</b>. <b>These will be announced for the first time at the Mozilla Festival</b>. Webmaker Badges provide recognition for the digital skills learners acquire on Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and display digital skills.
+* 4) <b>NEW: Badges</b>. <b>These will be announced for the first time at the Mozilla Festival</b>. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and display digital learning.
-<br>
 <h4>Introducing Mozilla Webmaker badges: a new way to teach and learn digital skills</h4>
 <ul>
-	<li><strong>Project name</strong>: Mozilla Webmaker Badges</li>
+* Mozilla Webmaker provides an exciting new way to make and learn digital skills
-	<li><strong>Project description and goal</strong>:
+* Now with Mozilla Webmaker <b>badges</b>, users will be able to earn *recognition* for those skills and achievements as well.<br><br>
-* Mozilla Webmaker provides an exciting new way to learn digital skills
+* As youth and others learn webmaking fundamentals like making their own web pages, remixing web video, and understanding how the web's building blocks work, they can earn badges that recognize and display what they've learned as they go.
-* Now with Mozilla Webmaker badges, users will be able to earn *recognition* for those skills and achievements as well.<br><br>
+* These badges can then be displayed on their personal profile. This allows them to show off their skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. Unlocking new opportunities and motivations.<br>
-* As youth and others learn webmaking fundamentals like making their own web pages, telling stories using online video, and the fundamentals of effective design, they'll be able to earn badges that display what they've learned as they go.
-* These badges can then be displayed on their personal profile, allowing them to show off their skills to teachers, classmates, peers and future colleges, universities, colleagues or employers.<br>
 <br><br>
 * The first set of Webmaker badges focuses on HTML and CSS, the core building blocks that make up most web pages. More advanced badges will follow.