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Key Announcements

  • 1) Launching a digital literacy movement. Mozilla is building a global movement for digital literacy and webmaking. In the UK and around the world.
  • 2) Mozilla Webmaker badges. Introducing A whole new way to teach and learn digital skills.
  • 3) Mozilla Popcorn Maker. The new 1.0 version of the Popcorn Maker app. Easily enhance, remix and share web video.
  • 4) The Open Internet Preservation Society. Bringing thought leaders to London. Convening a global conversation about the web's future. 
  • 5) Knight-Mozilla OpenNews. Announcing the 2013 OpenNews Fellows. With the Guardian, BBC, New York Times and others. 
  • 6) Hackable games. Inviting the world to make and remix their own games on the web. 

Key Messages

Mozilla is going big in learning and digital literacy.

  • Webmaker reflects Mozilla's commitment to investing in learning and education.
  • Mozilla's three big priorities for 2013 are
  • Webmaker is more than a product -- it's a collaborative effort and "big tent." Working with others around the world.
  • The goal: create a more web literate world. Build a new generation of digital creators and webmakers.

Mozilla 2013 priorities.png

Leading the web through making and learning

  • WEB: Mozilla is leading the web's future. Through global conversation and community.
  • MAKING: tools for builders and creators. Empowering people to make something amazing on the web.
  • LEARNING: changing the world of digital literacy. Learning by making, doing and sharing.


Launching a digital literacy movement

Mozilla is building a global movement for digital literacy and webmaking. In the UK and around the world. (MORE TO COME)

Mozilla Webmaker badges

Webmaker badges: a new way to teach and learn digital skills

  • Mozilla Webmaker is an exciting new way to make and learn digital skills. Now with Mozilla Webmaker badges, learners can earn *recognition* for those skills as well.
  • As users gain skills by making fun projects on Webmaker.org -- like making their own web pages, interactive videos and games -- they can earn digital "badges," visual symbols of their skills and achievements.
  • These badges can then be collected and displayed on their personal profile across the web. Allowing them to show off their new skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. And unlocking new opportunitie in the real world.

A free and open framework for 21st century skills

  • The first set of Webmaker badges will focus on HTML and CSS, the web's core building blocks. More advanced badges will follow.
  • Webmaker badges reflect Mozilla's commitment to investing in learning. And unlocking the full educational potential of the web.
  • Webmaker badges are powered by free, open source software any organization can use. The badges are issued using Mozilla's OpenBadges software, which makes it easy for any organization to issue, manage and display digital badges for learning across the web.
  • SPOKESPERSON: Erin Knight, Senior Director of Learning, Mozilla
  • CONTACT: erin@mozillafoundation.org / +1 202 285 2108
  • LINKS: http://webmaker.org / http://www.openbadges.org
  • QUOTE: "Digital literacy is to the 21st century what reading, writing and mathematics were to the 20th century -- vital to creativity, empowerment and economic opportunity. Mozilla Webmaker badges provide an exciting new way for people to teach and learn these skills, displaying what they know and unlocking opportunities in the real world." --Erin Knight, Senior Director of Learning, Mozilla
  • BIO: Erin Knight spearheads Mozilla's work in learning, developing learning content and experiences for webmaking and supporting broader learning across the web through Mozilla's Open Badges project. Erin was one of the progenitors of the Open Badges movement and wrote the initial paper on badges that laid the foundation for badges as an alternative system of accreditation and credentialing. Previously, Erin served as the Research Director at the Center for Next Generation Teaching and Learning, a non-profit at UC Berkeley committed to researching and promoting technology and practices for student-centered learning.

ERIN'S photo (printable, 300 dpi) (MISSING -- will get)


  • Mozilla Webmaker logo: https://assets.mozillalabs.com/Brands-Logos/Webmaker/
  • Webmaker badges design assets: http://dl.dropbox.com/u/5445372/FiveStepsB-JK.pdf banner http://dl.dropbox.com/u/5445372/GridRedo.pdf
  • [ badges-batch-2.png Early Webmaker badges designs] (not yet final) </li>
  • VIDEOS: Building a generation of webmakers: http://www.mozilla.org/en-US/webmaker/videos/
  • </ul>

    Popcorn Maker

    • Popcorn Maker makes video pop. It's a free web app that lets you enhance, remix and share web video. The result is a whole new way tell stories on the web.
    • CONTACT: Brett Gaylor, Director, Mozilla Popcorn:
    • brett@mozillafoundation.org, +1 778 922 0216
    • Consumer web site: http://popcorn.webmaker.org
      Web site for developers: http://www.popcornjs.org
    • What do you plan to ship or announce at the Festival? Popcorn Maker 1.0We'll launch the 1.0 of our app that makes it easy for users to enhance, remix and share web video.
      At last years's 2011 Mozilla Festival, we launched Popcorn.js 1.0, which was aimed primarily at web developers. With the launch of the Popcorn Maker, we're putting the power of Popcorn in the hands of everyday consumers and web users, not just developers.
    • Please provide a quote we can use with media.
      "Popcorn Maker makes video pop. It's a free, easy-to-use app that lets you combine video with content from the rest of the web -- from text, links, and maps to pictures and live feeds. The result is a whole new way to tell stories on the web."
      "Use Popcorn Maker to create your own newscasts, pop-up videos, multimedia reports, fan videos, guided web tours and more. Remix your favorite videos on You Tube or sounds on SoundCloud, add your own comments and links, or drag and drop in content from all over the web -- right in your web browser. The result is a new way to tell stories online, creating interactive videos that are dynamic, full of links, and unique each time you watch them. It's video beyond the box."
    • Your short bio. Brett Gaylor is the Director of Mozilla’s Popcorn project, an open video laboratory working at the intersection of video and the web. Before working with Mozilla, Brett directed the award-wining documentary "Rip! A Remix Manifesto," created OpenSourceCinema.org, helped found homelessnation.org, and was a key creative at the Montreal-based production house EyeSteelFilm.

    Please attach or add links for if you have for:

    Knight-Mozilla OpenNews

    announcing the 2013 Fellows, with the New York Times, BBC, Guardian and more

    • WHEN / WHERE?
      • OpenNews fellows arriving Thursday morning. Let's strive to get Dan Sinker + as many fellows to the press event as possible.
      • QUESTION: When / where / how are the Fellows being announced?
        • PROPOSAL: Saturday opening circle or keynote. with QA + "meet the fellows" opportunity after that
        • + 1-minute announcement + demo of "Source"

    • Project description and goal (one paragraph): The Knight-Mozilla OpenNews project is dedicated to helping journalism thrive on the open web. It's about producing next-generation web solutions that solve real problems in news. It's about supporting communities of developers and journalists as they make, learn and invent together. And it's about deploying fellows—and code—into news organizations to collaborate and innovate in new ways.
      Knight-Mozilla OpenNews partners include the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion.
    • Your name and role: Dan Sinker, Director, Knight-Mozilla OpenNews
    • Your contact details: dan@mozillafoundation.org / 847-859-9424 / @dansinker
    • Links to more info / homepage: http://www.mozillaopennews.org
    • What do you plan to announce at the Festival? We'll be introducing our eight 2013 Knight-Mozilla Fellows at the festival. They will be spending ten months creating innovative new web-based journalism experiments at the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion (Buenos Aires).

    • The eight 2013 fellows will be at the Festival, and all the participating news partners will have representatives there as well.
      The 2012 OpenNews fellows will be at the Festival as well, facilitating sessions, exhibiting at the Science Fair, and participating throughout the festival. Their host news partners (such as the Guardian, BBC, Al Jazeera) will also participate & facilitate sessions.
      QUESTION: Are we also making any announcements around "Source," our new portal for sharing OpenNews source code and software created by the project?

    • Please provide a quote we can use with media. "Journalism is at a turning point right now, one that's ripe for innovative new ideas. The eight Knight-Mozilla Fellows we're embedding in leading newsrooms will help push the entire industry in exciting new directions through creating open code, sharing new experiments, and hacking the news."
    • Your short bio: Dan Sinker is the director of the Knight-Mozilla OpenNews project. Prior to joining Mozilla, he taught in the journalism department at Columbia College Chicago where he focused on entrepreneurial journalism and the mobile web. He is the author of two books, the creator of many destinations on the web, and was the founding editor of the influential underground culture magazine Punk Planet.

    Please attach or add links for if you have for:

    Examples of what the 2012 fellows have been working on: http://mozillaopennews.org/code.html

    The Open Internet Preservation Society

    Open Internet Preservation Society</b>. Thought leadership event.  
    • <a href="http://mozillafestival.org/blog/the-open-internet-preservation-society-at-mozfest/">http://mozillafestival.org/blog/the-open-internet-preservation-society-at-mozfest/</a>
    • Mozilla and Webmaker are all about building the web's future. So what kind of digital future do we want? How do we build it? What paths must we seek and avoid?
    • Mozilla is covening thought leaders to envision the internet's future 50 years from now through The Open Internet Preservation Society (OIPS), a team of tech pioneers, thinkers and leaders. Hosted by Mitchell Baker and Joi Ito. (full list of participants here: <a href="http://mozillafestival.org/blog/the-open-internet-preservation-society-at-mozfest/">http://mozillafestival.org/blog/the-open-internet-preservation-society-at-mozfest/</a> )
    • On November 9th in London, they’ll be tackling three different  scenarios for a future Internet envisioned by science fiction authors Cory Doctorow, Daniel Suarez and Hannu Rajaniemi.  The stories are speculative, the issues they deal with are real.  From adding a billion more coders to the web, to an Internet  divided up and fragmented by governments, to the future of data and  influence online.
    • Thinking through public policies, practices and technologies that will shape  those futures.
    • COMING SOON: Clear talking points around what's next. Turning this into a bigger conversation. Convening a global conversation about the Internet's future. 
      • More on the goal / outcome.

    • Press availability
    • Not open to participation from press. But will have short Q&A plus opportunity for 1-on-1s.
    • at 11:45am, a selection of participants will be available for Q&A + 15 mins for 1-on-1s
    • Streaming / online viewing. Still working out details for online participation. 


    Hackable Games

    • Project Name: Hackable Games
    • What are we announcing / showing at MozFest when?
      • PRESS EVENT: QUESTION: What are we doing around games here?
        • Lightning demo + brief speech at the Science Fair by Rob Hawkes, Mozilla game evangelist
          • TASK: Chloe to reach out to Rob (stress that it's only 3 minutes)
          • TASK: Chloe to schedule w. Michelle

      Why hackable games?
      • 1) From consumption to creation. Empowerment. Turning players into creators. Increasing the diversity of who gets to make games. 
      • 2) "Games that teach." Learning digital skills by making and remixing games. Baking in useful coding skills as gamers make, remix and play. 
      • 3) Invite the world to make their own games. Remix, make and share your own amazing games on the web.
      • 4) The web as the platform. The web as an open gaming platform for the world. Use games to push the limits of what web browsers can do.
      • 5) Thought leadership. Imagine a world where gaming consoles are no longer necessary -- it's all just the web. On mobile, tablets, or any screen you can imagine.

      • Make your own games. Remix, make and share your own games on the web.
        • 1) At the Mozilla Festival game arcade. 
          • A hackable game jam at MozFest. Packed with great examples of hackable games. Building a community of game makers. Prototyping new tools.
        • 2) Through Mozilla's "Game On" Competition. [url]
        • 3) Host a game jam in your own city. These events kits make it easy: [link]
        • 4) At Webmaker.org. Teaching digital skills through making. Including making and remixing games. From novices to advanced devs. 
        • Project goals:

        • 1)Re-imagine the Web as the (gaming) platform; and create the tools for games that like the web itself are hackable by design.
          2)Move from consumption to creation. Mozilla is asking you not only to play games but to start hacking them to make your own;
          3)Foster diversity in games for different audiences; that represent who players are and what they like.
          4)Use games to teach digital literacy and webmaking. Bake in coding skills as gamers make, remix and play.
          5)Invite the world to make their own amazing games on the web;

            • At the Mozilla Festival's Game Arcade; to play with new bleeding edge game technologies and meet people who love making and hacking games as much as you do.
            • At Mozilla's Game On </strong>; a competition calling all developers, designers, youth and educators to build the next generation of web based games. Submissions open December 3rd 2012 and close February 20th. 2013. <link http://www.mozilla.org/en-US/gameon/ >

          • Project Owner: Chloe Varelidi
          • Contact Info: chloe@mozillafoundation.org
          • Links to more info / homepage:http://www.mozilla.org/en-US/gameon/

          • What do you plan to ship or announce at the Festival?

          • Hackable Games at the Game Arcade From cardboard arcades to cutting edge broswer gaming technologies, join us for a series of sessions showcasing the latest and most hackable game technologies. Re-imagine what is possible on the browser and to look at games as hackable; games that let their players remix, fork and share to their heart’s content.

          What will you be doing at the Game Arcade?

            ***Play with new technologies that push the limits of the browser.
            *** Meet people who love making and hacking games as much as you do.
            *** Learn more about Mozilla's Game On Competition <link http://www.mozilla.org/en-US/gameon/ >
            *** And did we mention there will be tiny plastic turtles and a Werewolf Human API?

          • Who is coming?

          [Orgs] UKIE http://ukie.info/ <uk interactive entertainment association> [Bigger Brands] Mind Candy (Moshi Monsters), Six to Start (Zombies Run), MakieLab (Makie.me), BabyCastles [Edu people] Minecraft EDU, Gaming Mozilla Labs, CERN, Quest to Learn, NYU Poly Game Innovation Lab, MIT Lifelong Kindergarten, [Indie studios] Play My Code, Gigantic Mechanic, Owlchemy Labs, Craftyy. [waiting from Media Molecule Little Big Planet to get confirmation from Sony= ETA, next week ]

            With Game On and Hackable Games we are hoping to both explore what gaming looks like on the web but also tie into many other projects that we are doing here at Mozilla; from FirefoxOS to Webmaker, we are asking you to re-imagine the Web as the platform;
          • to make; we are empowering people to move from consumption to creation. In specific not only play games but start making their own; Games that represent who players are and what they like.
          • to learn; use games to teach digital literacy and web making skills such as programming, design thinking and empathy.
          • to share; we are inviting the world to remix, make and share amazing games on the web.

          BIO: QUESTION: Is Chloe lead spokesperson? If so, does she require media training / drilling w. talking points?

          Chloe Varelidi is the lead for Mozilla's Hackable Games Lab, a virtual lab to create, tinker, and play with remixable games that use the web as platform. Chloe was previously the Creative Director and a founding staff member at Quest to Learn and the Institute of Play in New York, where she designed and produced digital and analog games and curriculum that teach game design to youth. She also runs a street game festival in her hometown of Athens, Greece, and occasionally makes her own handcrafted electronics. Chloe holds an MFA in Design and Technology from Parsons, The New School for Design.

        Please attach or add links for if you have for:<link http://www.mozilla.org/en-US/gameon/ >