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Firefox/Planning/2013-10-23: Difference between revisions
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== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||
* Brazil Desktop Campaign: We're currently designing a campaign to coincide with the launch of Firefox OS in Brazil in order to leverage our partner's spend in this region since Firefox will "be in the air." Review campaign proposals this week. [Kristin, Laura & NoBox] | |||
* Australis Marketing Launch: The launch strategy has been finalized across engagement and we're now in "wave" planning mode (a "wave" is a name for a large cross-engagement marketing campaign). UPDATE: The current projected launch date for Australis has moved from Firefox 27 (January 21) to Firefox 28 (March 4th). [Laura] | |||
* Consumer Value Proposition Discovery: Survey is in its last round of reviews and will be finalized by end of week. [Laura] | |||
* Indonesia Desktop Campaign: Viking from the Indonesia campaign is driving a large-scale national campaign to help increase usage levels within Indonesia within Q4. [Gen, Viking] | |||
== Questions, Comments, FYI == | == Questions, Comments, FYI == | ||