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| === Open questions, risks, and issues === | | === Open questions, risks, and issues === |
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| == <span style="color:red">'''Grow adoption of Webmaker & Open Badges''' | Accountable: Mark Surman</span> == | | == <span style="color:red">'''Grow adoption of Webmaker & Open Badges''' | Accountable: Brett Gaylor (WM) and Erin Knight (OB)</span> == |
| === Objective ===
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| * <b>Grow adoption of Mozilla Webmaker and Open Badges</b>. With the ultimate goal of getting more people to embrace the open technology and culture of the web. <br>
| | https://intranet.mozilla.org/2014Goals#Grow_adoption_of_Webmaker_.26_Open_Badges_.7C_Accountable:_Brett_Gaylor_.28WM.29_and_Erin_Knight_.28OB.29 |
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| === Measurable goal in 2014 ===
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| * A majority of the <b>10,000 contributors we recruit in 2014</b> are actively bringing in new end users by using Webmaker and Open Badges as part of their daily work.<br>
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| === Strategy ===
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| * Put in place clear <b>engagement ladders</b>
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| * <b>Prioritize lead users</b> who will help us build and teach
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| * <b>Build on-boarding pathways and teaching kits</b> that make it easy for educators to use Webmaker with the people they work with every day.
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| * <b>Launch BadgeKit</b> and deploy for <b>Mozilla Webmaker</b>, <b>Mozilla Contributor Program</b>, and <b>city governments</b> doing summer learning programs.<br>
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| === Assumptions ===
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| * Educators and other 'lead users' will both help us rapidly improve our products and bring in large numbers of end users.
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| * We can convince educators and policymakers that web literacy is important -- and that understanding the web is bigger than just the "learn to code" movement
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| * Educators can easily use our tools and content to effectively help students learn about privacy, collaboration, mixed media authoring, and code.
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| * Learners will engage with our curriculum because it is relevant and fun. <br>
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| === Open questions, risks, and issues ===
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| * We recruit 10k contributors to Webmaker, but are unable to effectively organize or communicate with them to get the results we want.
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| * We have too few resources or face integration roadblocks when setting up Mozilla contributor badge system.
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| ** <em>[https://wiki.mozilla.org/Foundation/2014Plans more on the Mozilla Foundation's 2014 goals]</em>
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| == <span style="color:red">'''Enable Communities that have Impact''' | Accountable: Debbie Cohen</span> == | | == <span style="color:red">'''Enable Communities that have Impact''' | Accountable: Debbie Cohen</span> == |