|
|
| Line 1: |
Line 1: |
| __NOTOC__ | | __NOTOC__ |
| https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/ry8lxg84.png | | https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/ry8lxg84.png |
| =What we're shipping in Q2:= | | =What we're shipping in Q2= |
| ** 1) '''DEFINITIONS''' -- '''Document the on-ramps'''. As user stories. "When users do x, we want to count and respond like y."
| |
| ** 2) '''INFRASTRUCTURE''' -- '''Wire the on-ramps.''' So we can a) count and b) respond when people walk through them.
| |
| ** 3) '''COMMUNICATIONS''' -- '''Communicate to the on-rampees.''' The messages users receive once they walk through. With the right calls to action to do more.
| |
| ** 4) '''NEW: USABILITY TESTING''' -- '''User test the on-ramps.''' Where are these users getting stuck or stubbing their toe on these on-ramps? Clear away these blockers to increase our conversion rates.
| |
|
| |
|
| ===Key links===
| |
| * '''[https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=0 DEFINITIONS SPREADSHEET]''' -- http://mzl.la/contribution_pathways -- Contribution Pathways. User stories that list the counting and responses we need. Broken down by sprint'''
| |
| * '''[http://adamlofting.github.io/mofo-contributors-dashboard/ CONTRIBUTION DASHBOARD] (prototype)''' -- Pulling in and visualizing contributor data
| |
| * [https://wiki.mozilla.org/Webmaker/Contribution ENGAGEMENT LADDER]. High level. Our user, supporter, contributor funnel. How Webmaker contributors TEACH, BUILD and ORGANIZE.
| |
|
| |
|
| https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/8riscpl0.png
| |
|
| |
|
| =1) DEFINITIONS = | | ===Key links=== |
| ===DEFINITIONS v2 (April 2) (COMPLETE)=== | |
| * '''Goal''': MVP user stories. Covering the key bases: signing up, entering an event, etc. ([https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=6 COMPLETED HERE])
| |
| * '''Roles''': R: '''Michelle''' A: '''Claw''' C: '''Amira, Jbuck, Andrea''' I: webmaker-dev, mozteach
| |
| * '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''[definitions-v2]'''
| |
| <onlyinclude>
| |
| <bugzilla>
| |
| {
| |
| "product": "webmaker",
| |
| "component":"Engagement Ladder",
| |
| "whiteboard": "[definitions-v2]",
| |
| "include_fields": "id, summary, whiteboard, assigned_to, status",
| |
| "maxrows":"50",
| |
| "order": "bug_id"
| |
| }
| |
| </bugzilla>
| |
| </onlyinclude>
| |
| ===DEFINITIONS v3 & v4 (April 9) (COMPLETE)===
| |
| * '''Goal''': From user to contributor. Additional use cases beyond the MVP: signing up for training, presenting on a community call, etc.
| |
| <onlyinclude>
| |
| <bugzilla>
| |
| {
| |
| "product": "webmaker",
| |
| "component":"Engagement Ladder",
| |
| "whiteboard": "[definitions-v3]",
| |
| "include_fields": "id, summary, whiteboard, assigned_to, status",
| |
| "maxrows":"50",
| |
| "order": "bug_id"
| |
| }
| |
| </bugzilla>
| |
| </onlyinclude>
| |
|
| |
|
| =2) Infrastructure=
| |
| === INFRASTRUCTURE v1 (April 11)===
| |
| * '''Goal''': Trigger counting and communications for MVP users stories cases documented in the "definitions" sprint.
| |
| * '''Roles''': R: '''Jbuck''' A: '''Brett''' C: '''Adam, Michelle, Andrea''' I: '''mozteach, webmaker-dev, engagement team'''
| |
| * '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''infrastructurev1'''
| |
| <onlyinclude>
| |
| <bugzilla>
| |
| {
| |
| "product": "Webmaker",
| |
| "status_whiteboard": "infrastructurev1",
| |
| "include_fields": "id, summary, whiteboard, assigned_to, status",
| |
| "maxrows":"50",
| |
| "order": "bug_id"
| |
| }
| |
| </bugzilla>
| |
| </onlyinclude>
| |
| === INFRASTRUCTURE v2 (April 25 -- before All Hands?)===
| |
| * '''Goal''': Trigger counting and response for the V3 users stories cases documented here: http://mzl.la/contribution_pathways
| |
| * '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''infrastructurev2'''
| |
| * '''File one of these tickets''': http://mzl.la/infrastructurev2
| |
| <onlyinclude>
| |
| <bugzilla>
| |
| {
| |
| "product": "Webmaker",
| |
| "status_whiteboard": "infrastructurev2",
| |
| "include_fields": "id, summary, whiteboard, assigned_to, status",
| |
| "maxrows":"50",
| |
| "order": "bug_id"
| |
| }
| |
| </bugzilla>
| |
| </onlyinclude>
| |
|
| |
|
| = 3) Communications =
| |
| === COMMUNICATIONS v2 (April 15)===
| |
| * '''Roles''': R: '''Lainie''' A: '''Brett & Matt''' C: '''Amira, Jbuck, ErikaD, Andrea'''
| |
| * '''Goal''': 1) Review and write current and new email responses. For sign-up, events, teaching kits and remix.
| |
| * 2) Learn and model best practices. Learn how to get good at this.
| |
| ** (Use this for best practices: http://reallygoodemails.com/ and CC Andrea on all tickets)
| |
|
| |
|
| ===Key links===
| |
| * '''Email copy''': current drafts for all email responses is here: https://teach.etherpad.mozilla.org/emailengagementtemplates
| |
| * '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''[communications-v2]''' | [http://mzl.la/1dNhNox File one of these tickets]
| |
| <onlyinclude> | | <onlyinclude> |
| <bugzilla> | | <bugzilla> |
| { | | { |
| "product": "webmaker", | | "product": "webmaker", |
| "component":"Engagement Ladder", | | "component":"Events", |
| "whiteboard": "[communications-v2]", | | "whiteboard": "foo", |
| "include_fields": "id, summary, whiteboard, assigned_to, status", | | "include_fields": "id, summary, whiteboard, assigned_to, status", |
| "maxrows":"50", | | "maxrows":"50", |
| Line 100: |
Line 21: |
| </bugzilla> | | </bugzilla> |
| </onlyinclude> | | </onlyinclude> |
| === COMMUNICATIONS v3 (April 25 -- before All Hands)===
| |
| * '''Roles''': R: '''Lainie''' A: '''Brett & Matt''' C: '''Amira, Jbuck, ErikaD, Andrea'''
| |
| * '''Goal''': Write the emails. Plus optimization and housekeeping from v2.
| |
| <onlyinclude>
| |
| <bugzilla>
| |
| {
| |
| "product": "webmaker",
| |
| "component":"Engagement Ladder",
| |
| "whiteboard": "[communications-v3]",
| |
| "include_fields": "id, summary, whiteboard, assigned_to, status",
| |
| "maxrows":"50",
| |
| "order": "bug_id"
| |
| }
| |
| </bugzilla>
| |
| </onlyinclude>
| |
|
| |
| = 4) USABILITY TESTING v1 (April 25)=
| |
| * Do initial user testing for the V2 and V3 user stories listed here: http://mzl.la/contribution_pathways
| |
| * Where are users getting stuck? What are quick wins for addressing them?
| |
| * Blog, triage key learnings together, and then file those learnings as actionable tickets.
| |
|
| |
| Tickets to file:
| |
| ** Sign-up: do usability testing and document key learnings
| |
| ** Event creation: do usability testing and document key learnings
| |
| ** Submit a teaching kit
| |
|
| |
| Lower priority:
| |
| ** Sign up and on-boarding for Webmaker training (???)
| |
| ** Attend and present in a Webmaker community call (???)
| |
| ** Translation and localization (???)
| |
| ** Participate in Webmaker QA or testing (???)
| |
|
| |
| ===Quick Links===
| |
| '''Engagement Ladder tickets'''
| |
| * [https://bugzilla.mozilla.org/enter_bug.cgi?product=Webmaker&component=Engagement%20Ladder File a ticket]
| |
| * [https://bugzilla.mozilla.org/buglist.cgi?list_id=9811999&query_format=advanced&component=Engagement%20Ladder&product=Webmaker See all tickets]
| |