MDN/Archives/2014Goals: Difference between revisions

MDN/Archives/2014Goals (view source)

Revision as of 20:50, 5 June 2014

997 bytes added , 5 June 2014

no edit summary

Aspivak

canmove, Confirmed users

842

edits

@@ Line 1: / Line 1: @@
-* Improve discover-ability of resources for our Web, Add-ons, Mobile, Firefox/Mozilla and Labs developer communities.
+==Strategic Objectives==
-* Create a home for developer marketing and evangelism efforts for Mozilla as a company and community.
+*Support the Mozilla Mission by surfacing & creating relevant content and resources for developers
-* Engage with developer communities more frequently to raisehttps://wiki.mozilla.org/ awareness of Mozilla programs and increase participation.
+*Engage the developer community across technologies and grow Mozilla contribution
-* Re-establish Mozilla as leader in "open Web" innovation through higher visibility for our developer communities.
+*MDN is the top search result & most trafficked web developer resource site
-* Areas of improvement
-** Website and wiki platform selection, customization, and maintenance (learn from our issues with MindTouch Deki)
+===Tactics (how to obtain the objectives)===
-** Better communication and collaboration with product teams (Firefox, Add-ons, Labs, etc) for a more integrated developer marketing program
+====Support the Mozilla Mission by surfacing & creating relevant content and resources for developers====
-** Surfacing important developer issues and addressing their needs through direct and frequent feedback (surveys, User Voice integration, etc)
+*Document web standards and compatibility
-** Showcasing our leadership in Web innovation and standards support (woff, open video, etc) to stay ahead of the competition
+*Help developers learn open web technologies
-** Better use of metrics to track engagement and more research to understand our developer segments in order to provide useful insights to drive our decisions.
+*Provide valuable content, features & tools to developers
-** Rebuild our developer ground game by bringing back community events like Developer Days and trying new experiments like the Mozilla User Groups (MUGs) program or Hacks Nights.
+*Improve user experience, improve cross-site linkage & expose the broader suite of developer-focused content at Mozilla
+*Support key Mozilla projects with documentation for developers
+*Drive content localization through local communities
+*Integrate additional sources of content, such as WebMaker and github, to provide more complete & dynamic content
+====Engage the developer community across technologies and grow Mozilla contribution====
+*Create and maintain programs to encourage and promote contribution
+*Improve site features to encourage & support community participation and content contribution - social, editing, localization, support, etc.
+*Outreach to developers through events, communications, community
+**Countries with strong Mozilla communities, lots of developers, but low participation in MDN
+**Focus on training current community to reach out to their local developers, promote MDN, hold MDN events
+**Upskill Reps in regions with low MDN penetration to become MDN advocates
+**OpenSource, web developer (particularly JS), and university events that attract a regional audience preferred
+*Partner with WebMaker to reach novice developers and encourage learning web development skills
+====MDN is the top search result & most trafficked web developer resource site====
+*Improve user experience of MDN to broaden appeal
+*Improve SEO & search results
+*Improve metrics on MDN and use collected data to drive traffic, user involvement, and participation
+*Research site traffic, user feedback, industry trends, & market research  to determine what developers are looking for
+*Integrate MDN into Mozilla technical speaker presentations
+*Localize key documentation to appeal to local developers
+*Improve MDN platform to allow improvements to user experience and performance