This page contains all of the important details for Q4 update of the /fx page for EU and all locales

Summary

Design experiences, by groups of locales, to improve and engage users who are updated to the latest Firefox who land on the /fx page

Goals

Improve conversion to:

• download Firefox for mobile, where available [P1]
• brand campaign/current messaging [P1]
• sign up for a newsletter, where available [P2]
• connect on Facebook/Twitter [P2]
• become an affiliate [P3]

Improve seo and site health by eliminating duplicate content

Team

RASCI:

• Responsible: Chrissie
• Accountable: Greg
• Support: PascalC, LForrest, WBowden, CBrodigan
• Consult: JSlater, MNovak
• Informed: JFinette, PFinch

Overview

• Prod URL:
  
• Stage URL:
  
• Code Repo:
  
• L10N Repo: No l10n at this time
  
• Code: HTML
  
• Product Owner: Patrick Finch, PMM Team
  
• Dev Team: Firefox website team; Chrissie
• IRC Channel: #www on irc.mozilla.com
• Team: Patrick Finch, Laura Mesa, Chrissie Brodigan
  

Visual Assets

Spreadsheet of scenarios for locales

• Lede = main graphic area
• Minor = lower promo area

Group 1 = (en-US), fr, de, es-ES

• Lede: Mobile
• Minor (left to right): Desktop download button, Affiliate, Newsletter

Group 2 = pl, nl, cs

• Lede: Mobile
• Minor (left to right): Desktop download button, Custom, Affiliate

Group 3 = ru, pt-PT, da, nb-NO, fi, it

• Lede: Mobile
• Minor (left to right): Desktop download button, Custom, SUMO

Group 4 = pt-BR

• Lede: Customization/Add-ons
• Minor (left to right): Desktop download button, Affiliate, Newsletter

Group 5 = others

• Lede: Customization/Add-ons
• Minor (left to right): Desktop download button, Brand, SUMO

Bugs

Design:

• Bug 698512--Mobile UI promo
• Bug 709861--Add-ons/Personalization promo

Implementation:

• Bug 704564
  • Pascal - will begin these pages once the new mobile promo is released on 12/20 Bug 698512

Future Phase(s)