Websites/Mozilla.org/Roadmap 2011/Q4/fx-page

From MozillaWiki
Jump to: navigation, search

This page contains all of the important details for Q4 update of the /fx page for EU and all locales

Summary

Design experiences, by groups of locales, to improve and engage users who are updated to the latest Firefox who land on the /fx page

Goals

Improve conversion to:

  • download Firefox for mobile, where available [P1]
  • brand campaign/current messaging [P1]
  • sign up for a newsletter, where available [P2]
  • connect on Facebook/Twitter [P2]
  • become an affiliate [P3]

Improve seo and site health by eliminating duplicate content

Team

RASCI:

  • Responsible: Chrissie
  • Accountable: Greg
  • Support: PascalC, LForrest, WBowden, CBrodigan
  • Consult: JSlater, MNovak
  • Informed: JFinette, PFinch

Overview

  • Prod URL:
  • Stage URL:
  • Code Repo:
  • L10N Repo: No l10n at this time
  • Code: HTML
  • Product Owner: Patrick Finch, PMM Team
  • Dev Team: Firefox website team; Chrissie
  • IRC Channel: #www on irc.mozilla.com
  • Team: Patrick Finch, Laura Mesa, Chrissie Brodigan

Visual Assets

Spreadsheet of scenarios for locales

  • Lede = main graphic area
  • Minor = lower promo area

Group 1 = (en-US), fr, de, es-ES

  • Lede: Mobile
  • Minor (left to right): Desktop download button, Affiliate, Newsletter

Group 2 = pl, nl, cs

  • Lede: Mobile
  • Minor (left to right): Desktop download button, Custom, Affiliate

Group 3 = ru, pt-PT, da, nb-NO, fi, it

  • Lede: Mobile
  • Minor (left to right): Desktop download button, Custom, SUMO

Group 4 = pt-BR

  • Lede: Customization/Add-ons
  • Minor (left to right): Desktop download button, Affiliate, Newsletter

Group 5 = others

  • Lede: Customization/Add-ons
  • Minor (left to right): Desktop download button, Brand, SUMO

Bugs

Design:

Implementation:

  • Bug 704564
    • Pascal - will begin these pages once the new mobile promo is released on 12/20 Bug 698512

Future Phase(s)