Thunderbird:Marketing: Difference between revisions
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* Wikipedia: http://en.wikipedia.org/wiki/Mozilla_Thunderbird | * Wikipedia: http://en.wikipedia.org/wiki/Mozilla_Thunderbird | ||
= Suggested Marketing Stories = | = Suggestions for Individuals = | ||
Here are some things that individuals can do to spread the word about Thunderbird. | |||
== Suggested Marketing Stories == | |||
What are the values and benefits of Thunderbird? Why should I use it? | What are the values and benefits of Thunderbird? Why should I use it? | ||
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Revise https://www.mozilla.org/en-US/thunderbird/features/ | Revise https://www.mozilla.org/en-US/thunderbird/features/ | ||
= Regularly post new stuff = | == Regularly post new stuff == | ||
for normal users, not contributors | for normal users, not contributors | ||
| Line 52: | Line 54: | ||
* Youtube Channel "Thunderbird-workshop" shows how to use Tb and how Addons can make a difference | * Youtube Channel "Thunderbird-workshop" shows how to use Tb and how Addons can make a difference | ||
= Graphics = | == Graphics == | ||
Make a nice layout for the above webpages | Make a nice layout for the above webpages | ||
This is for a web designer, different person from above, can be independent | This is for a web designer, different person from above, can be independent | ||
= Reach out: Find new user groups = | == Reach out: Find new user groups == | ||
* Talk to mainstream press (Traditional PR work) | * Talk to mainstream press (Traditional PR work) | ||
| Line 67: | Line 69: | ||
* Public Services (such as City and County Councils) could be convinced of the lower cost of ownership compared to Exchange, coupled with less lock-in into a particular back-end | * Public Services (such as City and County Councils) could be convinced of the lower cost of ownership compared to Exchange, coupled with less lock-in into a particular back-end | ||
= Collaborate = | == Collaborate == | ||
in spreading the word. There needs to be somebody taking the initiative, but let everybody participate! The more minds the better. | in spreading the word. There needs to be somebody taking the initiative, but let everybody participate! The more minds the better. | ||
| Line 74: | Line 76: | ||
= Stuff from 2009 = | = Stuff from 2009 = | ||
[[Marketing:Thunderbird_WebsitePlan|Website Plan]] | [[Marketing:Thunderbird_WebsitePlan|Website Plan]] | ||
[[Marketing:Thunderbird_Website|Web Site L10n Checklist]] - Pages that are included in Thunderbird, i.e. Thunderbird Start, Support pages, etc. | [[Marketing:Thunderbird_Website|Web Site L10n Checklist]] - Pages that are included in Thunderbird, i.e. Thunderbird Start, Support pages, etc. | ||
[[Marketing:Thunderbird_StartPage|Start Page proposal]] - Thunderbird Start page. | [[Marketing:Thunderbird_StartPage|Start Page proposal]] - Thunderbird Start page. | ||
[[Marketing:Thunderbird_Support|Support proposal]] - Interim Thunderbird Support proposal. | [[Marketing:Thunderbird_Support|Support proposal]] - Interim Thunderbird Support proposal. | ||
[[category:Thunderbird|*]] | [[category:Thunderbird|*]] | ||
Revision as of 22:46, 20 August 2014
<< Back to Thunderbird Home Page
Thunderbird Marketing & Information Channels
- mozilla.org website: https://www.mozilla.org/thunderbird/
- Twitter: https://twitter.com/mozthunderbird
- Facebook: https://www.facebook.com/Thunderbird
- Thunderbird Start Page: https://www.mozilla.org/thunderbird/release/start/
- Wikipedia: http://en.wikipedia.org/wiki/Mozilla_Thunderbird
Suggestions for Individuals
Here are some things that individuals can do to spread the word about Thunderbird.
Suggested Marketing Stories
What are the values and benefits of Thunderbird? Why should I use it?
Our competitor is webmail, not Outlook. Describe why somebody who has never seen an email client should use it.
Talk with new (!) Thunderbird users that you converted, why they like Thunderbird. If there's one thing that many people mention, add it to the list.
New users
- All accounts in one place, takes only seconds to check for new mails -- My non-tech friends were simply amazed how easy and fast that is compared to webmail. They LOVED it.
- Own your mails, have everything on your computer (pendrive with portable version) -- works offline, security, provider closing etc.
- Quicksearch
- Free Software values: You own it. Freedom, security, privacy
- Works nicely on slow or erratic networks
Geeky/advanced features
- Addons: Hundreds of open source, high quality Addons to boost your productivity (list a few)
- Chat: Built in, expandable Chat client for facebook, GTalk, Jabber, IRC
- Tabbed Mail. Open an email for later use, Thunderbird remembers it
- Integrated Calendar
- HTML and CSS3 - use the latest layout features in you emails
- Big file support out of the box
- Customizable Interface (Theme Support)
- Vibrant Help Community
- Open Bug Database (none of the other competitors have this)
- Encryption: GPG
- Easy backup and restore
Make some webpages describing the above Make a draft on Wiki Revise https://www.mozilla.org/en-US/thunderbird/features/
Regularly post new stuff
for normal users, not contributors Can teach existing users new tricks.
About:
- new developments in Thunderbird
- Articles explaining useful (non-geek) features, one article per week
- Featured Addon of the week
- Youtube Channel "Thunderbird-workshop" shows how to use Tb and how Addons can make a difference
Graphics
Make a nice layout for the above webpages This is for a web designer, different person from above, can be independent
Reach out: Find new user groups
- Talk to mainstream press (Traditional PR work)
- News regularly: (content from point 2 above, same content everywhere)
- website/blog
- Thunderbird landing page
- Facebook page https://www.facebook.com/Thunderbird
- Encourage existing users to help friends to use Thunderbird (compare spreadfirefox.com)
- Public Services (such as City and County Councils) could be convinced of the lower cost of ownership compared to Exchange, coupled with less lock-in into a particular back-end
Collaborate
in spreading the word. There needs to be somebody taking the initiative, but let everybody participate! The more minds the better.
(From https://etherpad.mozilla.org/thunderbird-marketing )
Stuff from 2009
Web Site L10n Checklist - Pages that are included in Thunderbird, i.e. Thunderbird Start, Support pages, etc.
Start Page proposal - Thunderbird Start page.
Support proposal - Interim Thunderbird Support proposal.