CommunityStore

Mozilla Community Store - Zazzle.com

Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.

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Project Goals:
Community Empowerment

• Continue to grow and establish the design community through a new channel of engagement

Branding

• Strengthen and spread Mozilla brand through customized / community generated products

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Project Breakdown:
Please view the mock-ups for a visual guide on how all these parts interrelate.

www.store.mozilla.org/Community
- This site will serve as a resource tool, providing detailed guidelines on the design process as well as the upload tool.

• Pages:
  • Landing Page with buttons leading to Gallery, Upload tool, and Guidelines. It will also include a sample preview of existing designs in the gallery.
  • Guidelines (3 pages "design it", "create it", "own it")
  • FAQ
  • Upload tool

Upload tool
- Users will be able to upload their designs using this form, which will then be reviewed and submitted to Zazzle for product placement. The uploaded information will be dumped into a database which we can then use to link designs to designers and their information.

• Input fields:
  • Fname (Optional)
  • Lname (Optional)
  • Email (Required)
  • Web Site (Optional)
  • Design name/description (Optional)
    

• "click" Agreement (Required agreement to legal/TMP/terms of service)
• "click" Consent for us to give name credit next to design on Zazzle.

• Upload field (indicate max file size)
• Upload confirmation / Thank you page with link to Zazzle Gallery

Submission Guidelines:

• PNG or JPG
• 150 - 300 dpi
• up to 12x12" canvas size
• File name should be saved with reference to their name / design name
• Should zip multiple files

www.zazzle.com/Mozilla
- This is our gallery/store homepage. Users will be able to choose, customize and purchase from the gallery - or create their own.

Product Information:
- Zazzle will feature 2 different product categories:

• Designs submitted from the community, including those from the contest
• Designs repurposed from previous internal campaigns and/or projects such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/

- Product line will be limited to various t-shirt styles

• T-shirts, Long sleeved shirts, tanks, sweatshirts, hoodies, etc.
• Possibly including Posters and other merch in the future.

Promotional Channels

• Blogs
• Planet
• About:Mozilla
  • article
  • side bar w/image ad
• SpreadFirefox (featured project/group)
• Mozilla Store (community spotlight)
• Zazzle blog
• Google Snippet
• Social Networks
  • Facebook Group / Merch Application
  • Myspace Merch Application
  • HTML buttons
• Photoshoot with Rolo, using samples from the Store
• Press ?
• Design schools/community outreach.
• Flickr Group

To Do List / General Progress

LEGAL

• Sign contract [done]
• Finalize click agreement with cbrady [pending]

PRODUCTS

• Contact designer's from contest for seed designs [done]
  • 40+ designs
• Identify other product design sources
  • re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc
• Select product line/limits [done]
  • All T-shirt styles between women, men, and kids
• Product placement and Store maintenance will be covered primarily by Zazzle team.

WEBSITE DESIGN

• Design layout for Zazzle Store
  • Main header banner with intro [drafted]
  • 2-3 buttons: "Browse Gallery", "Create your own"
  • Featured products
  • Left Nav bar for Zazzle , Top Nav bar for Mozilla
  • Color palette and style echoing Mozilla.com
  • Initial design proposal not compatible with current platform
• Design layout for upload tool [drafted]
• Design layout for guidelines site [drafted]

COPY

• Copy for Store homepage [drafted]
• Copy for about section
• Copy for intermediary page before "design your own", "publish to Store"
• Copy for Guidelines [drafted]
• Copy for FAQ [drafted]
• Copy for "thank you" confirmation page

UPLOAD TOOL

• Identify input fields [done]
• Build actual tool with webdev [pending]
  • Initial mockup is done, needs content and styling
  • Needs to run through Q/A

FLOW / WALKTHROUGH

• Main landing page is Zazzle.com/mozilla
• Users can browser current gallery : featured products, recent, popular, all
• Users can click to create their own t-shirt
• This takes them to an intermediary page with more information
• They can upload design, create a shirt and order it here (instant gratification)
• Zazzle will be brand police and make sure everything abides by our guidelines
• They can then choose to add their design to our Store by clicking over to our Upload tool.
• Their design will get loaded into our database, we will review it, and send it over to Zazzle for product placement and display.