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CommunityStore: Difference between revisions
→Mozilla Community Store - Zazzle.com
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<u>'''Promotional Calendar'''</u><br> | <u>'''Promotional Calendar'''</u><br> | ||
Pre-Launch: | Pre-Launch: | ||
* Initial blog post [done | * [9/28] Initial blog post [done] | ||
** http://musingt.com/?p=30 | ** http://musingt.com/?p=30 | ||
* About:mozilla newsletter R1 [done | * [9/30] About:mozilla newsletter R1 [done] | ||
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla | ** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla | ||
* Begin initial outreach to design schools, groups week of 10/19 | * [by 10/24] Begin initial outreach to design schools, groups week of 10/19 | ||
* Photoshoot for sample products, tentatively scheduled for 10/23 | * [10/23] Photoshoot for sample products, tentatively scheduled for 10/23 | ||
** products have been ordered and to arrive this week | ** products have been ordered and to arrive this week | ||
* Second update blog post by 10/24 | * [10/24] Second update blog post by 10/24, encouraging designs to begin. | ||
Tara OOO from [10/25 - 10/14] | |||
Tara back in office [10/17] | |||
Target Launch date [11/19], no later than [11/24] | |||
Post-Launch: | Post-Launch: | ||
* about:mozilla newsletter (article & image) | * about:mozilla newsletter (article & image) | ||
** Submit by [11/14] for the [11/18] release | |||
* 2 weeks of Google snippet | * 2 weeks of Google snippet | ||
** Submit request 2 weeks in advance [11/5] | |||
* Blogs (Tara, Slater, Asa?, others) | * Blogs (Tara, Slater, Asa?, others) | ||
** Announcing Launch | ** Announcing Launch | ||
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* Facebook Merch Application | * Facebook Merch Application | ||
* Mozilla.com: about page, and "what's new" | * Mozilla.com: about page, and "what's new" | ||
* Spreadfirefox group - Featured projects | |||
* Press outlets [tbd ] | |||
* All-hands update | |||
* Zazzle: | * Zazzle: | ||
** Zazzle blog | ** Zazzle blog | ||
** Email blast | ** Email blast | ||
** Front page temporary promo | ** Front page temporary promo | ||
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** Resulting in 50+ designs/products | ** Resulting in 50+ designs/products | ||
* Identify other design sources [done] | * Identify other design sources [done] | ||
** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc | ** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/ | ||
** Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone. | ** Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone. | ||
* Product line: | * Product line: | ||
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** Product placement and Store maintenance will be covered primarily by Zazzle team. | ** Product placement and Store maintenance will be covered primarily by Zazzle team. | ||
** Product templates sent to Zazzle | ** Product templates sent to Zazzle | ||
** Possibly including other merch categories in the future. | |||
COMMUNITY STORE WEB PROPERTIES: | |||
* Zazzle Store: zazzle.com/mozilla | |||
** Currently hidden | |||
** Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community | |||
* Main gallery hosted by us: communitystore.mozilla.org | * Main gallery hosted by us: communitystore.mozilla.org | ||
* Design: | * Design: | ||
** Color palette and style echoing Mozilla.com | ** Color palette and style echoing Mozilla.com | ||
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* Build actual tool with webdev [pending] | * Build actual tool with webdev [pending] | ||
** First mockups reviewed, feedback provided | ** First mockups reviewed, feedback provided | ||
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** Head over to zazzle to customize, create and buy right now. | ** Head over to zazzle to customize, create and buy right now. | ||
* All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines | * All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines | ||
<u>'''Promotional Channels'''</u><br> | |||
* Blogs | |||
* Planet | |||
* About:Mozilla | |||
** article | |||
** side bar w/image ad | |||
* SpreadFirefox (featured project/group) | |||
* Mozilla Store (community spotlight) | |||
* Zazzle blog / homepage / featured brands | |||
* Google Snippet | |||
* Social Networks | |||
** Facebook Group / Merch Application | |||
** Myspace Merch Application | |||
** HTML buttons | |||
* Photoshoot with Rolo, using samples from the Store | |||
* Press ? outreach to relevant blogs. | |||
* Design schools/community outreach. | |||
* Flickr Group | |||
* WOM | |||
* "what's new" on Mozilla.com | |||
* "about" on Mozilla.com | |||
* Google group for mailer list | |||
* Campus Rep | |||
* T-shirt blogs | |||