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<u>'''Project Background:'''</u><br>
<u>'''Project Background:'''</u><br>
Inspired by a T-shirt design contest held earlier this year ([http://www.spreadfirefox.com/tcontest]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - focusing initial launch on T-shirts/Apparel.  We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.   
Inspired by a T-shirt design contest held earlier this year ([http://www.spreadfirefox.com/tcontest]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and buy their own stuff - focusing initial launch on T-shirts/Apparel.  We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.   


The Community Store will be a ''side-kick'' to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more.  The Mozilla Store will operate as usual and feature unique items not offered in the Community Store.  Revenue generation is not a primary goal and all items will be sold at minimum cost.  Proceeds will support the Mozilla Foundation.
The Community Store will be a ''side-kick'' to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more.  The Mozilla Store will operate as usual and feature unique items not offered in the Community Store.  Revenue generation is not a primary goal and all items will be sold at minimum cost.  Proceeds will support the Mozilla Foundation.


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<u>'''Project Goals:'''</u><br>
<u>'''Project Goals:'''</u><br>
''Community Empowerment''<br>
''Community Empowerment & Branding''<br>
*Continue to grow and establish the design community through a new channel of engagement
*Continue to grow and establish the design community through a new channel of engagement
''Branding''<br>
*Strengthen and spread Mozilla brand through customized / community generated products
*Strengthen and spread Mozilla brand through customized / community generated products
----
<u>'''Contacts:'''</u><br>
Main contact: Tara / JSlater<br>
Contact at Zazzle: Tracy Clements<br>
PR contact: Melissa<br>
WebDev contact: Morgamic, Alex, Ryan<br>
Q/A contact: stephend<br>
* [https://wiki.mozilla.org/CommunityStore/QA/Test_Plan '''Test Plan''']
Legal contact: cBrady<br>


----
----


<u>'''Project Breakdown:'''<br></u>
<u>'''Project Bugs:'''</u><br>
Please view the mock-ups for a visual guide on how all these parts interrelate.
*NewStore Deployment:https://bugzilla.mozilla.org/show_bug.cgi?id=461393
<br><br>
*Zazzle Contract: https://bugzilla.mozilla.org/show_bug.cgi?id=438468
<u>''www.store.mozilla.org/Community''</u><br>
*Click agreement: https://bugzilla.mozilla.org/show_bug.cgi?id=449631
- This site will serve as a resource tool, providing detailed guidelines on the design process as well as the upload tool.
*Domain Name:https://bugzilla.mozilla.org/show_bug.cgi?id=460688
*Pages:
 
** Landing Page with buttons leading to Gallery, Upload tool, and Guidelines.  It will also include a sample preview of existing designs in the gallery.
----
** Guidelines (3 pages "design it", "create it", "own it")
 
** FAQ
<u>'''Development Calendar'''</u><br>
** Upload tool
* https://wiki.mozilla.org/IT/Production_Acceptance/CommunityStore
 
<b>This Timeline needs to be adjusted for a new target launch date of November 24th</b>
 
Main Store:
* Mock-up and Content Structure [approved]
* [10/17] Design files and Feedback hand-off [in progress]
** First mockups and files sent
** First batch of copy, sent
* [11/07] Webdev to finish building the site.
* [11/14] Q/A to be complete
 
Zazzle Store:
* Product Placement [done]
** New back designs to be provided (Tara) http://www.intothefuzz.com/2008/10/17/getfirefoxcom-vs-firefoxcom/
* [10/24] API Product templates complete [in process]
* [10/24] Store complete
 
----
 
<u>'''Promotional Calendar'''</u><br>
 
<u>Pre-Launch:</u>
 
* [9/28] <s>Initial blog post</s>
** http://musingt.com/?p=30
 
* [9/30] <s>About:mozilla newsletter R1</s>
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla
 
* [10/20] <s>Update on all-hands call</s>
* [10/20] <s>Discuss PR outlets with Melissa</s>
** Sending Bloggers some shirt samples (Tara / Melissa )
**<s> Schedule conf call with Zazzle PR lead to discuss outreach / syncing up PR efforts (Tara) </s>
** Sync up with UK (Melissa)
 
* [10/21] <s>Discuss Campus Rep outlets with Jay</s>
** create postcards (tbd)
** SFX post (tbd)
 
* [10/23] <s>Photoshoot for sample products, tentatively scheduled for 10/23</s>
** products are here
** Models: Amie, Melissa, Laura, Ryan, Juan
 
* [10/24] <s>Second update blog post by 10/24, encouraging designs to begin.</s>


<u>''Upload tool''</u><br>
* [10/27] - 10/14] Tara OOO
- Users will be able to upload their designs using this form, which will then be reviewed and submitted to Zazzle for product placement.  The uploaded information will be dumped into a database which we can then use to link designs to designers and their information.


* Input fields:
* [11/03] Begin initial outreach to design schools and groups. (Tara / Slater)
**Fname    (Optional)
** <s>JSlater to contact seneca art school</s>
**Lname    (Optional)
** http://www.T-ShirtContests.com  (contact is Matt)
**Email    (''Required'')
** http://news.deviantart.com/article/42926/
**Web Site (Optional)
** http://death-by-tshirt.blogspot.com/
**Design name/description (Optional)<br>
** http://www.thetshirtblog.com/
** http://www.cottonable.com/
** http://tcritic.com/
** http://www.coloroverload.com/color-overload-t-shirt-designs-blog/


*"click" Agreement (Required agreement to legal/TMP/terms of service)
* [11/03] Submit request for Google Snippet
*"click" Consent for us to give name credit next to design on Zazzle.
** Graphic (Tara)
** <s>Polished copy (Jslater)</s>
** Sync with Goog + review with pkim (Rolo)


*Upload field (indicate max file size)
* [11/17] Tara back in office
*Upload confirmation / Thank you page with link to Zazzle Gallery
* [11/17] Create Spreadfirefox group: "Mozilla Store Community of Designers"
<br>
** Linking from TContest group
Submission Guidelines:
** Providing a channel for discussion
*PNG or JPG
*150 - 300 dpi
*up to 12x12" canvas size
*File name should be saved with reference to their name / design name
*Should zip multiple files


<u>''www.zazzle.com/Mozilla''</u><br>
* [11/19] Target Launch date , no later than [11/24-12/02]
- This is our gallery/store homepage.  Users will be able to choose, customize and purchase from the gallery - or create their own.


<u>'''Product Information:'''</u><br>
<u>Post-Launch:</u>
- Zazzle will feature 2 different product categories:
* Designs submitted from the community, including those from the contest
* Designs repurposed from previous internal campaigns and/or projects such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/


- Product line will be limited to various t-shirt styles
* Submit request for about:mozilla newsletter R2 (Tara)
* T-shirts, Long sleeved shirts, tanks, sweatshirts, hoodies, etc.
** Article + Side graphic (currently links to original Store)
* Possibly including Posters and other merch in the future.


* Google Snippet (Rolo)


<u>'''Promotional Channels'''</u><br>
* Blogs
* Blogs
* Planet
** Entire marketing team to blog! cross link and go crazy.
* About:Mozilla
   
** article
* Zazzle Merch booths, widgets and more: http://www.zazzle.com/sell/promotion/tools
** side bar w/image ad
 
* SpreadFirefox (featured project/group)
* Mozilla.com.
* Mozilla Store (community spotlight)
** "about" page
* Zazzle blog / homepage / featured brands
** "what's new"
* Google Snippet
 
* Social Networks
* SFX: Featured Project (Alix)
** Facebook Group / Merch Application
* SFX: Campus Rep (Jay)
** Myspace Merch Application
 
** HTML buttons
* Press outlets (Melissa)
* Photoshoot with Rolo, using samples from the Store
** Notify Bloggers of launch
* Press ? outreach to relevant blogs.
*** Swagdog
* Design schools/community outreach.
*** Mashable
* Flickr Group
*** LifeHacker
* WOM
*** etc...  
* "what's new" on Mozilla.com
** Moz Blog
* "about" on Mozilla.com
** Twitter
* Google group for mailer list
* Campus Rep
* T-shirt blogs


* Zazzle: (Tracy/Tara)
** Zazzle blog
** Email blast to opted in members
** Front page promo - temporary expos


----


<u>'''To Do List / General Progress'''</u><br>
<u>'''Looking Ahead:'''</u><br>
Currently the Store will focus on a variety of t-shirt styles (still offering 400+ options to choose from).  In the future, we can expand the design selections to:
 
** Re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
** Host design challenges or contests, keeping entire pool open to print.
** Promotional merchandise created by us as limited items.
** Including a set of images where people can mash up in a variety of ways.  For example the Firefox Logo plus some fun elements they can stitch together.  This is part of Zazzle's current offering
** Including template shirts, where people can input their names and how they are involved with the Mozilla Project.  "My name is ____ I work on ____". Something like that.
 
** Of course, we can also expand the product lines to include a wide variety of other items.
 
----
 
<u>'''Project Breakdown'''</u><br>


LEGAL
LEGAL
* Sign contract [done]
* <s>Sign contract</s>
* Finalize click agreement with cbrady [pending]
* <s>Finalize click agreement with cbrady</s>


PRODUCTS
PRODUCTS
* Contact designer's from contest for seed designs [done]
* <s>Contact designers from contest pool to seed the store.</s>
** 40+ designs
** Resulting in 50+ designs/products
* Identify other product design sources
* Identify other design sources [done]
** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc
** re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
* Select product line/limits [done]
** Customizable "name" shirts.  Perhaps a way for community members to say how they are involved with the project.  "I'm ____ and I work on ____".  These serve as templates which can be filled in and customized by anyone.
** All T-shirt styles between women, men, and kids
* Product line:
* Product placement and Store maintenance will be covered primarily by Zazzle team.  
** All T-shirt styles between women, men, and kids.  Offering 400+ varieties.
** Product placement and Store maintenance will be covered primarily by Zazzle team.
** Product templates sent to Zazzle
** Possibly including other merch categories in the future.


WEBSITE DESIGN
* Design layout for Zazzle Store
** Main header banner with intro [drafted]
** 2-3 buttons: "Browse Gallery", "Create your own"
** Featured products
** Left Nav bar for Zazzle , Top Nav bar for Mozilla
** Color palette and style echoing Mozilla.com
** Initial design proposal not compatible with current platform.  Working with Zazzle on a new layout to meet our needs.
* Design layout for upload tool [drafted]
* Design layout for guidelines page [drafted]
* Design layout for FAQ page
* Bug File for domain name: CommunityStore.Mozilla.com


COMMUNITY STORE WEB PROPERTIES:
* Zazzle Store: zazzle.com/mozilla
** Currently hidden
** Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community.
* Main gallery hosted by us:  communitystore.mozilla.org
* Design:
** Color palette and style echoing Mozilla.com / Mozilla Store
** Site / page layouts [done]
** Main header banner [done - tbd]
* Pages elements:
** Landing page / Gallery view.  Customizable with category filters
** Design Guidelines
** Upload tool
** Thank you / confirmation page
** FAQ
** About the Store
** Tag Cloud / Tag Search
* Copy:
* Homepage [to be designed]
* Gallery [drafted]
* Design Preview page [to be designed]
* About page [drafted]
* FAQ [drafted]
* Design guidelines and steps [drafted]
* Upload tool [drafted]
* Thank you page [drafted]
DEVELOPMENT
* Bug File for domain name: CommunityStore.Mozilla.com [done]
** {{bug|460688}}
* Q/A [pending assignment]


COPY
* Copy for Store homepage [drafted]
* Copy for about section
* Copy for intermediary page before "design your own", "publish to Store"
* Copy for Guidelines [drafted]
* Copy for FAQ [drafted]
* Copy for "thank you" confirmation page


UPLOAD TOOL
UPLOAD TOOL
* Identify input fields [done]
* Identify input fields [done]
** Email (required)
** Fname / Lname  (search tag unless chosen to be anonymous)
** Web portfolio / blog (for reference, no published due to security)
** File (required) Auto detect very low res files.
** Design name and/or tags (searchable)
** Background display color (required)
*** JPG files will default to a white background.  OK for printing.
*** PNG files need a background color
** Upload preview
** Term of Agreement
** Privacy click option
* Admin Interface
** Place all designs in queue via spreadsheet view
** Allow for batch updates:
*** batch delete, approve, tag, theme, etc.
* Build actual tool with webdev [pending]
* Build actual tool with webdev [pending]
** Initial mockup is done, needs content and styling
** First mockups reviewed, feedback provided
** Needs to run through Q/A
 


FLOW / WALKTHROUGH
FLOW / WALKTHROUGH
* Main landing page is Zazzle.com/mozilla
* Main landing page is communitystore.mozilla.org
* Users can browser current gallery : featured products, recent, popular, all
* Users can browse gallery by:  
* Users can click to create their own t-shirt
** Featured products, recent, popular, category themes, all, or keyword search.
* This takes them to an intermediary page with more information
* Users can create their own design, we have guidelines to help them  
* They can upload design, create a shirt and order it here (instant gratification)
* They can upload a design.  Once uploaded the confirmation page gives two options:
* Zazzle will be brand police and make sure everything abides by our guidelines
** Head back to the gallery
* They can then choose to add their design to our Store by clicking over to our Upload tool.  
** Head over to zazzle to customize, create and buy right now via API.
* Their design will get loaded into our database, we will review it, and send it over to Zazzle for product placement and display.
* All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines
 
----

Latest revision as of 20:49, 18 November 2008

Mozilla Community Store - Zazzle.com


Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and buy their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.


Project Goals:
Community Empowerment & Branding

  • Continue to grow and establish the design community through a new channel of engagement
  • Strengthen and spread Mozilla brand through customized / community generated products


Contacts:
Main contact: Tara / JSlater
Contact at Zazzle: Tracy Clements
PR contact: Melissa
WebDev contact: Morgamic, Alex, Ryan
Q/A contact: stephend

Legal contact: cBrady

Project Bugs:

Development Calendar

This Timeline needs to be adjusted for a new target launch date of November 24th

Main Store:

  • Mock-up and Content Structure [approved]
  • [10/17] Design files and Feedback hand-off [in progress]
    • First mockups and files sent
    • First batch of copy, sent
  • [11/07] Webdev to finish building the site.
  • [11/14] Q/A to be complete

Zazzle Store:

Promotional Calendar

Pre-Launch:

  • [10/20] Update on all-hands call
  • [10/20] Discuss PR outlets with Melissa
    • Sending Bloggers some shirt samples (Tara / Melissa )
    • Schedule conf call with Zazzle PR lead to discuss outreach / syncing up PR efforts (Tara)
    • Sync up with UK (Melissa)
  • [10/21] Discuss Campus Rep outlets with Jay
    • create postcards (tbd)
    • SFX post (tbd)
  • [10/23] Photoshoot for sample products, tentatively scheduled for 10/23
    • products are here
    • Models: Amie, Melissa, Laura, Ryan, Juan
  • [10/24] Second update blog post by 10/24, encouraging designs to begin.
  • [10/27] - 10/14] Tara OOO
  • [11/03] Submit request for Google Snippet
    • Graphic (Tara)
    • Polished copy (Jslater)
    • Sync with Goog + review with pkim (Rolo)
  • [11/17] Tara back in office
  • [11/17] Create Spreadfirefox group: "Mozilla Store Community of Designers"
    • Linking from TContest group
    • Providing a channel for discussion
  • [11/19] Target Launch date , no later than [11/24-12/02]

Post-Launch:

  • Submit request for about:mozilla newsletter R2 (Tara)
    • Article + Side graphic (currently links to original Store)
  • Google Snippet (Rolo)
  • Blogs
    • Entire marketing team to blog! cross link and go crazy.
  • Mozilla.com.
    • "about" page
    • "what's new"
  • SFX: Featured Project (Alix)
  • SFX: Campus Rep (Jay)
  • Press outlets (Melissa)
    • Notify Bloggers of launch
      • Swagdog
      • Mashable
      • LifeHacker
      • etc...
    • Moz Blog
    • Twitter
  • Zazzle: (Tracy/Tara)
    • Zazzle blog
    • Email blast to opted in members
    • Front page promo - temporary expos

Looking Ahead:
Currently the Store will focus on a variety of t-shirt styles (still offering 400+ options to choose from). In the future, we can expand the design selections to:

    • Re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
    • Host design challenges or contests, keeping entire pool open to print.
    • Promotional merchandise created by us as limited items.
    • Including a set of images where people can mash up in a variety of ways. For example the Firefox Logo plus some fun elements they can stitch together. This is part of Zazzle's current offering
    • Including template shirts, where people can input their names and how they are involved with the Mozilla Project. "My name is ____ I work on ____". Something like that.
    • Of course, we can also expand the product lines to include a wide variety of other items.

Project Breakdown

LEGAL

  • Sign contract
  • Finalize click agreement with cbrady

PRODUCTS

  • Contact designers from contest pool to seed the store.
    • Resulting in 50+ designs/products
  • Identify other design sources [done]
    • re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
    • Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone.
  • Product line:
    • All T-shirt styles between women, men, and kids. Offering 400+ varieties.
    • Product placement and Store maintenance will be covered primarily by Zazzle team.
    • Product templates sent to Zazzle
    • Possibly including other merch categories in the future.


COMMUNITY STORE WEB PROPERTIES:

  • Zazzle Store: zazzle.com/mozilla
    • Currently hidden
    • Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community.
  • Main gallery hosted by us: communitystore.mozilla.org
  • Design:
    • Color palette and style echoing Mozilla.com / Mozilla Store
    • Site / page layouts [done]
    • Main header banner [done - tbd]
  • Pages elements:
    • Landing page / Gallery view. Customizable with category filters
    • Design Guidelines
    • Upload tool
    • Thank you / confirmation page
    • FAQ
    • About the Store
    • Tag Cloud / Tag Search
  • Copy:
  • Homepage [to be designed]
  • Gallery [drafted]
  • Design Preview page [to be designed]
  • About page [drafted]
  • FAQ [drafted]
  • Design guidelines and steps [drafted]
  • Upload tool [drafted]
  • Thank you page [drafted]

DEVELOPMENT

  • Bug File for domain name: CommunityStore.Mozilla.com [done]
  • Q/A [pending assignment]


UPLOAD TOOL

  • Identify input fields [done]
    • Email (required)
    • Fname / Lname (search tag unless chosen to be anonymous)
    • Web portfolio / blog (for reference, no published due to security)
    • File (required) Auto detect very low res files.
    • Design name and/or tags (searchable)
    • Background display color (required)
      • JPG files will default to a white background. OK for printing.
      • PNG files need a background color
    • Upload preview
    • Term of Agreement
    • Privacy click option
  • Admin Interface
    • Place all designs in queue via spreadsheet view
    • Allow for batch updates:
      • batch delete, approve, tag, theme, etc.


  • Build actual tool with webdev [pending]
    • First mockups reviewed, feedback provided


FLOW / WALKTHROUGH

  • Main landing page is communitystore.mozilla.org
  • Users can browse gallery by:
    • Featured products, recent, popular, category themes, all, or keyword search.
  • Users can create their own design, we have guidelines to help them
  • They can upload a design. Once uploaded the confirmation page gives two options:
    • Head back to the gallery
    • Head over to zazzle to customize, create and buy right now via API.
  • All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines
Retrieved from "https://wiki.mozilla.org/index.php?title=CommunityStore&oldid=117248"