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<u>'''Project Goals:'''</u><br>
<u>'''Project Goals:'''</u><br>
''Community Empowerment''<br>
''Community Empowerment & Branding''<br>
*Continue to grow and establish the design community through a new channel of engagement
*Continue to grow and establish the design community through a new channel of engagement
''Branding''<br>
*Strengthen and spread Mozilla brand through customized / community generated products
*Strengthen and spread Mozilla brand through customized / community generated products
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<u>'''Contacts:'''</u><br>
Main contact: Tara / JSlater<br>
Contact at Zazzle: Tracy Clements<br>
PR contact: Melissa<br>
WebDev contact: Morgamic, Alex, Ryan<br>
Q/A contact: stephend<br>
* [https://wiki.mozilla.org/CommunityStore/QA/Test_Plan '''Test Plan''']
Legal contact: cBrady<br>


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<u>'''Project Bugs:'''</u><br>
*NewStore Deployment:https://bugzilla.mozilla.org/show_bug.cgi?id=461393
*Zazzle Contract: https://bugzilla.mozilla.org/show_bug.cgi?id=438468
*Click agreement: https://bugzilla.mozilla.org/show_bug.cgi?id=449631
*Domain Name:https://bugzilla.mozilla.org/show_bug.cgi?id=460688
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<u>'''Development Calendar'''</u><br>
* https://wiki.mozilla.org/IT/Production_Acceptance/CommunityStore
<b>This Timeline needs to be adjusted for a new target launch date of November 24th</b>
Main Store:
* Mock-up and Content Structure [approved]
* [10/17] Design files and Feedback hand-off [in progress]
** First mockups and files sent
** First batch of copy, sent
* [11/07] Webdev to finish building the site.
* [11/14] Q/A to be complete
Zazzle Store:
* Product Placement [done]
** New back designs to be provided (Tara) http://www.intothefuzz.com/2008/10/17/getfirefoxcom-vs-firefoxcom/
* [10/24] API Product templates complete [in process]
* [10/24] Store complete
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<u>'''Promotional Calendar'''</u><br>
<u>'''Promotional Calendar'''</u><br>


Pre-Launch:
<u>Pre-Launch:</u>
* [9/28] Initial blog post [done]
 
* [9/28] <s>Initial blog post</s>
** http://musingt.com/?p=30
** http://musingt.com/?p=30
* [9/30] About:mozilla newsletter R1 [done]
 
* [9/30] <s>About:mozilla newsletter R1</s>
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla
* [by 10/24] Begin initial outreach to design schools, groups week of 10/19
* [10/23] Photoshoot for sample products, tentatively scheduled for 10/23
** products have been ordered and to arrive this week
* [10/24] Second update blog post by 10/24, encouraging designs to begin.


Tara OOO from [10/25 - 10/14]
* [10/20] <s>Update on all-hands call</s>
Tara back in office [10/17]
* [10/20] <s>Discuss PR outlets with Melissa</s>
Target Launch date [11/19], no later than [11/24]
** Sending Bloggers some shirt samples (Tara / Melissa )
**<s> Schedule conf call with Zazzle PR lead to discuss outreach / syncing up PR efforts (Tara) </s>
** Sync up with UK (Melissa)
 
* [10/21] <s>Discuss Campus Rep outlets with Jay</s>
** create postcards (tbd)
** SFX post (tbd)
 
* [10/23] <s>Photoshoot for sample products, tentatively scheduled for 10/23</s>
** products are here
** Models: Amie, Melissa, Laura, Ryan, Juan


Post-Launch:
* [10/24] <s>Second update blog post by 10/24, encouraging designs to begin.</s>
* about:mozilla newsletter (article & image)
** Submit by [11/14] for the [11/18] release
* 2 weeks of Google snippet
** Submit request 2 weeks in advance [11/5]
* Blogs (Tara, Slater, Asa?, others)
** Announcing Launch
** How it works, how to promote
* Facebook Merch Application
* Mozilla.com:  about page, and "what's new"
* Spreadfirefox group - Featured projects
* Press outlets [tbd ]
* All-hands update


* Zazzle:
* [10/27] - 10/14] Tara OOO
 
* [11/03] Begin initial outreach to design schools and groups. (Tara / Slater)
** <s>JSlater to contact seneca art school</s>
** http://www.T-ShirtContests.com  (contact is Matt)
** http://news.deviantart.com/article/42926/
** http://death-by-tshirt.blogspot.com/
** http://www.thetshirtblog.com/
** http://www.cottonable.com/
** http://tcritic.com/
** http://www.coloroverload.com/color-overload-t-shirt-designs-blog/
 
* [11/03] Submit request for Google Snippet
** Graphic (Tara)
** <s>Polished copy (Jslater)</s>
** Sync with Goog + review with pkim (Rolo)
 
* [11/17] Tara back in office
* [11/17] Create Spreadfirefox group: "Mozilla Store Community of Designers"
** Linking from TContest group
** Providing a channel for discussion
 
* [11/19] Target Launch date , no later than [11/24-12/02]
 
<u>Post-Launch:</u>
 
* Submit request for about:mozilla newsletter R2 (Tara)
** Article + Side graphic (currently links to original Store)
 
* Google Snippet (Rolo)
 
* Blogs
** Entire marketing team to blog! cross link and go crazy.
   
* Zazzle Merch booths, widgets and more:  http://www.zazzle.com/sell/promotion/tools
 
* Mozilla.com.
** "about" page
** "what's new"
 
* SFX: Featured Project (Alix)
* SFX: Campus Rep (Jay)
 
* Press outlets (Melissa)
** Notify Bloggers of launch
*** Swagdog
*** Mashable
*** LifeHacker
*** etc...
** Moz Blog
** Twitter
 
* Zazzle: (Tracy/Tara)
** Zazzle blog
** Zazzle blog
** Email blast
** Email blast to opted in members
** Front page temporary promo
** Front page promo - temporary expos
 
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<u>'''Looking Ahead:'''</u><br>
Currently the Store will focus on a variety of t-shirt styles (still offering 400+ options to choose from).  In the future, we can expand the design selections to:
** Re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
** Host design challenges or contests, keeping entire pool open to print.
** Promotional merchandise created by us as limited items.
** Including a set of images where people can mash up in a variety of ways.  For example the Firefox Logo plus some fun elements they can stitch together.  This is part of Zazzle's current offering
** Including template shirts, where people can input their names and how they are involved with the Mozilla Project.  "My name is ____ I work on ____". Something like that.
** Of course, we can also expand the product lines to include a wide variety of other items.
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<u>'''To Do List / General Progress'''</u><br>
<u>'''Project Breakdown'''</u><br>


LEGAL
LEGAL
* Sign contract [done]
* <s>Sign contract</s>
* Finalize click agreement with cbrady [pending]
* <s>Finalize click agreement with cbrady</s>


PRODUCTS
PRODUCTS
* Contact designers from contest pool to seed the store. [done]
* <s>Contact designers from contest pool to seed the store.</s>
** Resulting in 50+ designs/products
** Resulting in 50+ designs/products
* Identify other design sources [done]
* Identify other design sources [done]
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** Customizable "name" shirts.  Perhaps a way for community members to say how they are involved with the project.  "I'm ____ and I work on ____".  These serve as templates which can be filled in and customized by anyone.
** Customizable "name" shirts.  Perhaps a way for community members to say how they are involved with the project.  "I'm ____ and I work on ____".  These serve as templates which can be filled in and customized by anyone.
* Product line:
* Product line:
** All T-shirt styles between women, men, and kids.  Offering 300+ varieties.
** All T-shirt styles between women, men, and kids.  Offering 400+ varieties.
** Product placement and Store maintenance will be covered primarily by Zazzle team.  
** Product placement and Store maintenance will be covered primarily by Zazzle team.  
** Product templates sent to Zazzle
** Product templates sent to Zazzle
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COMMUNITY STORE WEB PROPERTIES:
COMMUNITY STORE WEB PROPERTIES:
* Zazzle Store: zazzle.com/mozilla
* Zazzle Store: zazzle.com/mozilla
** Currently hidden
** Currently hidden
** Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community
** Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community.


* Main gallery hosted by us:  communitystore.mozilla.org
* Main gallery hosted by us:  communitystore.mozilla.org
* Design:
* Design:
** Color palette and style echoing Mozilla.com
** Color palette and style echoing Mozilla.com / Mozilla Store
** Site / page layouts [done]
** Site / page layouts [done]
** Main header banner [done - tbd]
** Main header banner [done - tbd]
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* Copy:
* Copy:
* Landing page [drafted]
* Homepage [to be designed]
* Gallery [drafted]
* Design Preview page [to be designed]
* About page [drafted]
* About page [drafted]
* FAQ [drafted]
* FAQ [drafted]
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DEVELOPMENT
DEVELOPMENT
* Bug File for domain name: CommunityStore.Mozilla.com [done]
* Bug File for domain name: CommunityStore.Mozilla.com [done]
** {{bug|460688}}
* Q/A [pending assignment]  
* Q/A [pending assignment]  


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* Identify input fields [done]
* Identify input fields [done]
** Email (required)
** Email (required)
** Fname / Lname
** Fname / Lname (search tag unless chosen to be anonymous)
** Web portfolio / blog
** Web portfolio / blog (for reference, no published due to security)
** File (required)
** File (required) Auto detect very low res files.
** Design name and/or tags
** Design name and/or tags (searchable)
** Background display color (required)
** Background display color (required)
*** JPG files will default to a white background.  OK for printing.
*** PNG files need a background color
** Upload preview
** Upload preview
** Term of Agreement
** Term of Agreement
** Privacy click option
** Privacy click option
* Admin Interface
** Place all designs in queue via spreadsheet view
** Allow for batch updates:
*** batch delete, approve, tag, theme, etc.


* Build actual tool with webdev [pending]
* Build actual tool with webdev [pending]
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FLOW / WALKTHROUGH
FLOW / WALKTHROUGH
* Main landing page is communitystore.mozilla.org
* Main landing page is communitystore.mozilla.org
* Users can browser gallery by:  
* Users can browse gallery by:  
** Featured products, recent, popular, category themes, all, or keyword search.
** Featured products, recent, popular, category themes, all, or keyword search.
* Users can create their own design, we have guidelines to help them  
* Users can create their own design, we have guidelines to help them  
* They can upload a design.  Once uploaded the confirmation page gives two options:
* They can upload a design.  Once uploaded the confirmation page gives two options:
** Head back to the gallery  
** Head back to the gallery  
** Head over to zazzle to customize, create and buy right now.
** Head over to zazzle to customize, create and buy right now via API.
* All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines
* All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines


<u>'''Promotional Channels'''</u><br>
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* Blogs
* Planet
* About:Mozilla
** article
** side bar w/image ad
* SpreadFirefox (featured project/group)
* Mozilla Store (community spotlight)
* Zazzle blog / homepage / featured brands
* Google Snippet
* Social Networks
** Facebook Group / Merch Application
** Myspace Merch Application
** HTML buttons
* Photoshoot with Rolo, using samples from the Store
* Press ? outreach to relevant blogs.
* Design schools/community outreach.
* Flickr Group
* WOM
* "what's new" on Mozilla.com
* "about" on Mozilla.com
* Google group for mailer list
* Campus Rep
* T-shirt blogs
Tshahian
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