Firefox3.5/WebsitePlan

Overview

These are the currently planned mozilla.com changes for the Firefox 3.5 release. Although the site will retain the overall 3.x look & feel, there are lots of page updates to cover the various new features.

Primary Team

• Project Lead: John Slater
• Marketing: Dave Bottoms
• Web Development: silverorange
• Localization: Pascal Chevrel
• QA: Stephen Donner
• Video: Alix Franquet
• Evangelism: Chris Blizzard
• Layout & Design: The Royal Order/silverorange
• Copywriting: John Slater
• Code Review: Wil Clouser

Existing Site Pages

Main Firefox page

• update main logo & headline/subheadline copy
• update "What's So Great About Firefox" section with new text and screenshots
• design: silverorange
• localization: yes
• status: incomplete...still needs final copy and design direction

Features page

• incorporate new content that explains new features and improvements to existing features. Also rearrange existing order of the features to uplevel things like performance, and change “Top New Features” to “Top Firefox Features”.
• design: TRO
• localization: optional...Pascal's call
• status: almost finished, but still needs final tweaks to some of the links and the performance graphic (https://bugzilla.mozilla.org/show_bug.cgi?id=479787)

Homepage

• update main logo & headline/subheadline copy
• design: silverorange
• localization: yes
• status: incomplete...still needs final copy and design direction

Video page

• create a version of the page in which Ogg is the default video method…will need to be able to serve up Ogg version to 3.5 users and Flash version to everyone else (with Flash/Ogg being available as a secondary option on each)
• add new videos as detailed below
• design: TRO
• localization: no
• status: development in progress...will file QA bug soon

Downloading page

• update content with new text or screenshots to make sure it accurately describes the download & install process
• design: TRO
• localization: no
• status: complete...pages are live

First Run page

• update main logo and make other text changes
• show off open video capabilities #1: create an animation of the doves flying out of the pipe that’s seamlessly embedded into the background of the page (as opposed to being set apart in a YouTube-style frame). Will be nice eye candy, but more importantly we can point to this as a demo of what’s possible with online video. Note: this animation will likely take longer to create, so we’ll have to turn it in later than the rest of the page (after localization has already begun, possibly).
• show off open video capabilities #2: create video that shows off what's possible with open video. Will primarily be aimed at content creators and developers rather than a general audience. Main thing is the video itself, but this also will include some explanatory text.
• design: TRO (dove animation), silverorange (content updates)
• localization: yes
• status: basic page content is set, but we still need to complete the dove animation and conceive & develop the video demo. Page not yet developed...no QA bug.

What’s New page

• two versions of this page:
  • 3.5.0 What's New page - this is essentially the first run page for existing Firefox users who already have 3.5, so we want it to look nice...big logo, etc.
  • 3.5.x What's New page - at this point, we'll want to revert back to something more basic so we can automatically update the version number in the headline
• this page will also show off 3.5's open video capabilities in the same way as described above
• design: TRO
• localization: yes
• status: initial draft of the page is complete (https://bugzilla.mozilla.org/show_bug.cgi?id=478776), but still needs all the open video enhancements as described above.

Style Guide

• update all logo references to incorporate 3.5 logo where necessary. Minor text updates possible as well.
• design: TRO (new graphic elements), silverorange (content updates)
• localization: no
• status: was complete for 3.1, but needs to be redone for 3.5 (https://bugzilla.mozilla.org/show_bug.cgi?id=478775)

Press Center

• update online press kit with new 3.5 links
• update image library with new logos
• add press release on launch day
• create Firefox 3.5 FAQ (TBD)
• design: silverorange
• localization: no
• status: incomplete...waiting until we get closer to launch when the press materials will be finalized

Release Notes

• add new release notes text (copy will come from Beltzner and the Firefox team on this one)
• design: silverorange
• localization: yes
• status: incomplete...waiting until we get closer to launch when the release notes will be finalized

[Major Update pop-up]

• unlike last time, the major update push will be happening on launch day
• need to communicate basic benefits of upgrading to 3.5
• design: silverorange
• localization: yes
• status: incomplete...copy will be ready soon (https://bugzilla.mozilla.org/show_bug.cgi?id=483058)

New Content

[Fastest Firefox campaign homepage]

• this will be the landing page for the Fastest Firefox marketing campaign
• page will have two phases:
  • phase 1: explaining the project and prompting people to upload their videos
  • phase 2: hosting the final compilation video
• will live at www.mozilla.com/firefox/fastest/
• design: silverorange
• localization: yes, but only for a limited # of locales
• status: development in progress

[Performance page]

• TBD: create new page detailing Firefox 3.5's performance
• will include performance stats and other relevant technical info
• page will be more developer-centric than the other mozilla.com Firefox pages
• design: TBD
• localization: TBD
• status: discussing content possibilities with Blizzard this week (will need a lot of guidance from evangelism on this)

[New imagery]

• need to finalize 3.5 speed chart for the Features page (and possibly Performance page)
  • work in progress with TRO
• consider new mozilla.com background illustrations
• research other ways to add visual flair to the site on launch day

Videos

Developer Screencasts

• add “what’s new in 3.5” screencast hosted by Mike Beltzner
• will live on the Video page
• design: Rainer w/Alix
• localization: no

Main Firefox Overview

• update existing overview video to remove outdated 3.0 references, and incorporate some new features from 3.5
• design: TRO
• localization: maybe, but lower priority for launch

Screenshots

• there are screenshots throughout the site that may need to be updated because the icons or UI has changed on the page. Currently scoping this out with Alex Faaborg.
• main new ones we’ll need are screenshots showing private browsing, “Clear Recent History” and “Forget This Website”
• design: TBD as to who will be creating the screenshots
• localization: yes (eventually…some will probably be more essential than others)

Rough Schedule

TBD