Revision as of 21:38, 12 August 2009

Mozilla.com Optimization

Where
- en-US/firefox/firefox.html
- en-US/
How
- Promote specific add-ons
- Explain what they are
- Choose add-ons before you download

@@ Line 2: / Line 2: @@
 ==Goals==
-**Drive Downloads
+*Drive Downloads
-***Mozilla Home page
+*Drive add-on adoption
-***en-us Firefox page
+*Promote Mozilla mission
-***en-us Index
-**Refer traffic to other products (Personas, Add-Ons)
-**Promote Mozilla Mission
-**Try to increase traffic to Mozilla.com from other sites (Facebook)
-***Improve load speed of pages
+==Drive Downloads==
+*Where
+**en-US/firefox/firefox.html
+**en-US/
+*What
+**Button variations
+***locaiton
+***size
+***color
+***text
+***shape
+***hover
+*How
+**Speed
+***Improve Y-Slow scores
+***https://bugzilla.mozilla.org/show_bug.cgi?id=500849
+**Copy variations
+***Clarifying what  is firefox/a browser
+***Headlines & subheadlines
+***Content visible above the fold
+==Drive Add-on Adoption==
+*Where
+**en-US/firefox/firefox.html
+**en-US/
+*How
+**Promote specific add-ons
+**Explain  what they are
+**Choose add-ons before you download