Websites/Mozilla.org/Archive/Parks/Namoroka

Objectives

The objective of the Namoroka fundraising project is to raise an a gift for conservation for the namesake park for Firefox 3.6.

About Namoroka

Madagascar National Parks

Milestones

• Project approval 02/11/09
• Content and Wireframes 16/11/09
• Snippet Icon (Ned) 16/11/09
• Snippet approval 17/11/09
• Page development (Brian)
  • Content 18/11/09
  • Images 25/11/09
  • Badges 25/11/09
  • Profile opportunities 20/11/09
• Fundraising Agreement with Park or Partner NGO 20/11/09
• Page launch 04/12/09
  • Donation page launch 4/12/09
    • First pre-release push week prior to 3.6 launch 150
    • release push day of 3.6 launch 600
    • followup ask 1 week after 3.6 launch 150
    • followup ask 2 two weeks after 3.6 launch 100
• Supporting Blogs & Marketing Materials 02/12/09
• Support from MoCo Marketing
  • Bullet under what's new section of Mozilla.com
  • Mozilla blog post
  • Twitter
  • Facebook
  • Affiliate button
  • Unleashing the community marketing team.

Fundraising target

Suggested donation amount @$10, 1000 donors needed

Project budget $3,500.00

Draft Snippets

Help Mozilla keep the world green Learn more about the park that inspired Firefox 3.6