Engagement/Analytics/Brand-Awareness: Difference between revisions

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(Created page with "~DRAFT~ == Objective<br> == As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozill...")
 
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~DRAFT~
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== Objective<br> ==
== Objective<br> ==


As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozilla.com on a ongoing basis.
As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozilla.com on a ongoing basis.  


=== Bugs<br>  ===


[https://bugzilla.mozilla.org/show_bug.cgi?id=660996 660996] Project Tracking Bug<br>


'''Meeting Notes'''<br>Beyond linking to surveygizmo they've implemented the logic to show this content to people. Do this through Javascript.<br>We've always linked out to a separate<br>Ideally we'd like to embed the content within the page<br>API? There may be a way for us to collect the info and pass it onto their service (like Responsys)<br>Laura to investigate Javascript or iFrames to embed this content within a page<br>Consider putting this on the Thanks for Downloading page<br>Does surveygizmo have API ability for us to build a form and then submit it to them
[https://bugzilla.mozilla.org/show_bug.cgi?id=672674 672674] Survey Copy<br>


Laura put together a proposal for tracking this over time and meet with Rebecca. We need to get the UI right.
<br>


'''First Implementation Meeting Notes''' (7/7/2011)<br>


*Beyond linking to surveygizmo they've implemented the logic to show this content to people. Do this through Javascript.
*We've always linked out to a separate
*Ideally we'd like to embed the content within the page
*API? There may be a way for us to collect the info and pass it onto their service (like Responsys)
*Laura to investigate Javascript or iFrames to embed this content within a page
*Consider putting this on the Thanks for Downloading page
*Does surveygizmo have API ability for us to build a form and then submit it to them
*Laura put together a proposal for tracking this over time and meet with Rebecca. We need to get the UI right.
<br>


<br>
<br>

Revision as of 23:24, 19 July 2011

~DRAFT~

Objective

As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozilla.com on a ongoing basis.

Bugs

660996 Project Tracking Bug

672674 Survey Copy


First Implementation Meeting Notes (7/7/2011)

  • Beyond linking to surveygizmo they've implemented the logic to show this content to people. Do this through Javascript.
  • We've always linked out to a separate
  • Ideally we'd like to embed the content within the page
  • API? There may be a way for us to collect the info and pass it onto their service (like Responsys)
  • Laura to investigate Javascript or iFrames to embed this content within a page
  • Consider putting this on the Thanks for Downloading page
  • Does surveygizmo have API ability for us to build a form and then submit it to them
  • Laura put together a proposal for tracking this over time and meet with Rebecca. We need to get the UI right.



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