Firefox/Beta/GrowUsageQ1: Difference between revisions
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==Action Items== | ==Action Items== | ||
Get Users running old beta builds to the latest Firefox Beta | <b> Get Users running old beta builds to the latest Firefox Beta </b> | ||
Increase Awareness on how to provide feedback | <b> Increase Awareness on how to provide feedback</b> | ||
Firefox Aurora What’s Page – Bug 724667 | * Firefox Aurora What’s Page – Bug 724667 | ||
Desired behavior is to have this page show every 6 weeks (with the major release/update) | ** Desired behavior is to have this page show every 6 weeks (with the major release/update) | ||
Firefox Beta What’s New Page – Bug 724853 | * Firefox Beta What’s New Page – Bug 724853 | ||
Desired behavior is to have this page show every 6 weeks (with the major release/update) | ** Desired behavior is to have this page show every 6 weeks (with the major release/update) | ||
Firefox Beta First Run Page– Bug 724856 | * Firefox Beta First Run Page– Bug 724856 | ||
Firefox Aurora First Run Page– Bug 667419 | * Firefox Aurora First Run Page– Bug 667419 | ||
Revision as of 18:03, 14 February 2012
Summary
- Previous Firefox Beta peaked to 1.5 ADI.
- The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.
To achieve this:
- New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
- Get users running old beta builds to the latest Firefox Beta
- Increase Awareness on how users can provide feedback
Goal
This wiki will focus on:
- Getting users running old beta versions to the latest Firefox Beta
- Increase awareness on how users provide feedback
Get Users running old builds to the latest Firefox Beta
Low: 250,000
- Need 16% uptake
Mid: 325,000
- Need 22% uptake
High: 400,000
- Need 26% uptake
Details
Get Users running old beta builds to the latest Firefox Beta
- push firefox beta update to users running <11 beta builds
Increase Awareness on how users can provide feedback
- Beta What's Page
- Beta First Run Page
- Aurora What's Page
- Aurora First Run Page
Action Items
Get Users running old beta builds to the latest Firefox Beta
Increase Awareness on how to provide feedback
- Firefox Aurora What’s Page – Bug 724667
- Desired behavior is to have this page show every 6 weeks (with the major release/update)
- Firefox Beta What’s New Page – Bug 724853
- Desired behavior is to have this page show every 6 weeks (with the major release/update)
- Firefox Beta First Run Page– Bug 724856
- Firefox Aurora First Run Page– Bug 667419