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=Welcome to the | =Welcome to the Team Content= | ||
The | The Community Marketing team is seeking volunteers to expand the content that appears across our user-facing channels. Our content is planned and created monthly for these Firefox channels: | ||
* Social media ([http://www.facebook.com/Firefox Facebook], [http://www.twitter.com/firefox Twitter]) | * Social media ([http://www.facebook.com/Firefox Facebook], [http://www.twitter.com/firefox Twitter]) | ||
| Line 7: | Line 7: | ||
* Email, the Firefox + You newsletter | * Email, the Firefox + You newsletter | ||
With followers, fans and contributors located around the world, our channels are | With followers, fans and contributors located around the world, our channels are ready to offer more locally-relevant content, but we need your help. | ||
Our immediate content contribution opportunities are below. | |||
=Join Team Content!= | |||
[http://goo.gl/forms/qAfZ03Xeas Sign up for our Team Content mailing list] to stay in touch. | |||
=Contact info= | =Contact info= | ||
This project is led by [https://mozillians.org/u/mjkelly/ M.J. Kelly], mjkelly (at) mozilla.com. | |||
=Content contribution opportunities= | |||
= | |||
{| width="100%" cellpadding="3" | {| width="100%" cellpadding="3" | ||
|- | |- | ||
| style="background-color: #efefef;"| ''' | | style="background-color: #efefef;"| '''Opportunity''' | ||
| style="background-color: #efefef;"| '''Description''' | | style="background-color: #efefef;"| '''Description''' | ||
|- | |- | ||
| [[#Global holidays|''' | | [[#Submit your content ideas|'''Submit content ideas''']] | ||
|Have a content idea? Pitch it to us! We love ideas. | |||
|- | |||
| [[#The Den|'''Be a guest blogger on The Den''']] | |||
|In the future, we'd like to grow the [https://blog.mozilla.org/theden/ Firefox Den blog], and you have a chance to write posts. | |||
|- | |||
| [[#Global holidays|'''Write content for global holidays''']] | |||
|Help our team create a list of holidays and celebrations around the world that we can share across social media and snippet. | |Help our team create a list of holidays and celebrations around the world that we can share across social media and snippet. | ||
|- | |- | ||
|} | |} | ||
<div style="display:block;-moz-border-radius:10px;background-color:# | <div style="display:block;-moz-border-radius:10px;background-color:#CFF3FF;padding:20px;margin-top:20px;"> | ||
=Submit your content ideas= | |||
Digital marketing is successful when creative ideas make it to the list. If you have an idea for online engagement, whether it's one post on social media, a visual for our snippet, an article in our newsletter or something completely different, feel free to share it with our team. We're especially interested in hearing about ideas from outside of the U.S. What do you think would be popular in your locale? | |||
Submit your ideas to [https://docs.google.com/forms/d/13j4sZiK4jESHAgG51QK8yb53OY5cheHSIthzqeA_54A/viewform?usp=send_form this form]. | |||
</div> | |||
<div style="display:block;-moz-border-radius:10px;background-color:#FFDBCF;padding:20px;margin-top:20px;"> | |||
=The Den= | |||
Later in 2015, we'd like to ramp up posts on [https://blog.mozilla.org/theden/ The Den], a blog dedicated to Firefox. We will be looking for talented ghost bloggers to write posts on assigned topics. If you have strong writing skills and would like to get involved, [http://goo.gl/forms/qAfZ03Xeas sign up for our Team Content mailing list]. | |||
</div> | |||
<div style="display:block;-moz-border-radius:10px;background-color:#CFF3FF;padding:20px;margin-top:20px;"> | |||
=Global holidays= | =Global holidays= | ||
To kick things off, we're starting with | To kick things off, we're starting with global holidays and unique celebrations around the world. Each channel has a limited number of markets that can support content: | ||
'''Facebook''': Global in these languages so as to include fans in any country where these languages are spoken: EN, ES-ES, PT-BR, DE, HU, PL, HU, EL, ID, FR | '''Facebook''': Global in these languages so as to include fans in any country where these languages are spoken: EN, ES-ES, PT-BR, DE, HU, PL, HU, EL, ID, FR | ||
'''Twitter''': EN, ES-ES, PT-BR | '''Twitter''': [https://twitter.com/firefox EN], [https://twitter.com/firefox_es ES-ES], [https://twitter.com/firefoxbrasil PT-BR] | ||
'''Snippet''': by these countries: EN-US, DE, FR, RU, ES, ID | '''Snippet''': by these countries: EN-US, DE, FR, RU, ES, ID | ||
The | The Community Marketing team is looking to create seasonal, localized content around relevant holidays and celebrations. We're looking for moments in time that are: | ||
# fun and celebratory, | # fun and celebratory, | ||
| Line 52: | Line 74: | ||
Here's what we need: | Here's what we need: | ||
===1. Review the holiday list=== | |||
Start by navigating to the regional tab of your locale. The regions are are: | |||
* [https://docs.google | * [https://docs.google.com/spreadsheets/d/1Q2cHNyWAOOnZoiAlVPyRsfbkynPmiP2ptOKM39lAGe4/edit?usp=sharing U.S. Holiday Hacking Sheet] > Most of this is already complete, however if you know of fun days like Pi Day, Talk Like a Pirate Day, and so on that are not listed, please add them. We are especially interested in days that will help us promote products and product features. | ||
* [https://docs.google | * [https://docs.google.com/spreadsheets/d/1Q2cHNyWAOOnZoiAlVPyRsfbkynPmiP2ptOKM39lAGe4/edit?copiedFromTrash#gid=799812871 Central America Holiday Hacking Sheet] > Priority countries are: Costa Rica, Mexico, El Salvador, Guatemala, Nicaragua, Panama | ||
* [https://docs.google | * [https://docs.google.com/spreadsheets/d/1Q2cHNyWAOOnZoiAlVPyRsfbkynPmiP2ptOKM39lAGe4/edit?copiedFromTrash#gid=1871434617 Europe Holiday Hacking Sheet] > Priority countries are: France, Hungary, Poland, Greece, Germany, Russia, Czech Republic, Italy, Luxembourg, Macedonia, Montenegro, Serbia, Spain, Switzerland, United Kingdom | ||
* [https://docs.google | * [https://docs.google.com/spreadsheets/d/1Q2cHNyWAOOnZoiAlVPyRsfbkynPmiP2ptOKM39lAGe4/edit?copiedFromTrash#gid=353348118 Asia holiday hacking sheet] > Priority countries are: Indonesia, India, Bangladesh, Japan, Philippines | ||
* [https://docs.google.com/spreadsheets/d/1Q2cHNyWAOOnZoiAlVPyRsfbkynPmiP2ptOKM39lAGe4/edit?copiedFromTrash#gid=1776451520 South America Hacking Sheet] > Priority countries are: Brazil, Colombia, Chile, Peru, Uruguay, Venezuela, Argentina | |||
===2. Strike out any rows that should be eliminated.=== | |||
This list was a download, and it clearly contains many holidays that should be cut. Have at it! | |||
===3. Add holidays that are relevant for your locale.=== | |||
TIP: Look at the other locale's tabs for ideas. For example, the U.S. tab has been worked on, and you might get some ideas by scrolling through the list. | |||
===4. Add more details.=== | |||
We'd like to understand why the holiday is relevant. What would you recommend we say about it? What would be a good visual? | |||
===5. Let us know you contributed.=== | |||
Record your contributions on [http://goo.gl/forms/YxzOGqksGK this form]. | |||
</div> | </div> | ||
Latest revision as of 18:25, 14 September 2015
Welcome to the Team Content
The Community Marketing team is seeking volunteers to expand the content that appears across our user-facing channels. Our content is planned and created monthly for these Firefox channels:
- Social media (Facebook, Twitter)
- In-product messaging AKA snippet. This is the message that appears on about:home.
- Email, the Firefox + You newsletter
With followers, fans and contributors located around the world, our channels are ready to offer more locally-relevant content, but we need your help.
Our immediate content contribution opportunities are below.
Join Team Content!
Sign up for our Team Content mailing list to stay in touch.
Contact info
This project is led by M.J. Kelly, mjkelly (at) mozilla.com.
Content contribution opportunities
| Opportunity | Description |
| Submit content ideas | Have a content idea? Pitch it to us! We love ideas. |
| Be a guest blogger on The Den | In the future, we'd like to grow the Firefox Den blog, and you have a chance to write posts. |
| Write content for global holidays | Help our team create a list of holidays and celebrations around the world that we can share across social media and snippet. |
Submit your content ideas
Digital marketing is successful when creative ideas make it to the list. If you have an idea for online engagement, whether it's one post on social media, a visual for our snippet, an article in our newsletter or something completely different, feel free to share it with our team. We're especially interested in hearing about ideas from outside of the U.S. What do you think would be popular in your locale?
Submit your ideas to this form.
The Den
Later in 2015, we'd like to ramp up posts on The Den, a blog dedicated to Firefox. We will be looking for talented ghost bloggers to write posts on assigned topics. If you have strong writing skills and would like to get involved, sign up for our Team Content mailing list.
Global holidays
To kick things off, we're starting with global holidays and unique celebrations around the world. Each channel has a limited number of markets that can support content:
Facebook: Global in these languages so as to include fans in any country where these languages are spoken: EN, ES-ES, PT-BR, DE, HU, PL, HU, EL, ID, FR
Snippet: by these countries: EN-US, DE, FR, RU, ES, ID
The Community Marketing team is looking to create seasonal, localized content around relevant holidays and celebrations. We're looking for moments in time that are:
- fun and celebratory,
- not controversial or potentially offensive,
- secular in nature OR are broadly recognized,
- opportunities to delight our users, and
- make for good content, visual and written.
Let's start hacking
We've created a very initial start point with a list of holidays organized regionally.
Here's what we need:
1. Review the holiday list
Start by navigating to the regional tab of your locale. The regions are are:
- U.S. Holiday Hacking Sheet > Most of this is already complete, however if you know of fun days like Pi Day, Talk Like a Pirate Day, and so on that are not listed, please add them. We are especially interested in days that will help us promote products and product features.
- Central America Holiday Hacking Sheet > Priority countries are: Costa Rica, Mexico, El Salvador, Guatemala, Nicaragua, Panama
- Europe Holiday Hacking Sheet > Priority countries are: France, Hungary, Poland, Greece, Germany, Russia, Czech Republic, Italy, Luxembourg, Macedonia, Montenegro, Serbia, Spain, Switzerland, United Kingdom
- Asia holiday hacking sheet > Priority countries are: Indonesia, India, Bangladesh, Japan, Philippines
- South America Hacking Sheet > Priority countries are: Brazil, Colombia, Chile, Peru, Uruguay, Venezuela, Argentina
2. Strike out any rows that should be eliminated.
This list was a download, and it clearly contains many holidays that should be cut. Have at it!
3. Add holidays that are relevant for your locale.
TIP: Look at the other locale's tabs for ideas. For example, the U.S. tab has been worked on, and you might get some ideas by scrolling through the list.
4. Add more details.
We'd like to understand why the holiday is relevant. What would you recommend we say about it? What would be a good visual?
5. Let us know you contributed.
Record your contributions on this form.