Engagement/Mozlando Projects/Data Driven Project Tools: Difference between revisions
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= Project Description = | = Project Description = | ||
It's a new day for marketing! With all the new analytics tools out there, marketing has gone from being very creative focused and driven to being more data-driven. Which is a wonderful thing because nowadays marketers are able to develop benchmarks, set targets and measure performance better than ever. However, not all marketers are data experts, and that is one of the main reasons this project was born! | It's a new day for marketing! With all the new analytics tools out there, marketing has gone from being very creative focused and driven to being more data-driven. Which is a wonderful thing because nowadays marketers are able to develop benchmarks, set targets and measure performance better than ever. However, not all marketers are data experts, and that is one of the main reasons this project was born! | ||
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We set out to equip Engagers with tools that empower them to think like data experts without having to be data experts. Tools that will help project managers analyze their data, know the most important aspects of it and find optimization opportunities. | We set out to equip Engagers with tools that empower them to think like data experts without having to be data experts. Tools that will help project managers analyze their data, know the most important aspects of it and find optimization opportunities. | ||
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Before we got started on building tools, we developed the following hypothesis: | Before we got started on building tools, we developed the following hypothesis: | ||
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'''Hypothesis''' | <big>'''Hypothesis'''</big> | ||
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By creating “data-driven project” tools, we’ll simplify Engagement projects that are driven by data and set up for success. This will increase performance and efficiency around agile project management, metrics tracking and reporting. | |||
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In a nutshell, these tools | In a nutshell, these tools aim to: | ||
*Simplify data-driven Engagement projects | *Simplify data-driven Engagement projects | ||
*Empower Engagers to analyze vs. just report | *Empower Engagers to analyze vs. just report | ||
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= Agile Project Management = | = Agile Project Management = | ||
[https://mozilla.kanbanery.com/projects/65665/board/ Kanban Board] | <big>[https://mozilla.kanbanery.com/projects/65665/board/ Kanban Board]</big> | ||
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<big>'''Revised pitch for this project:'''</big> | |||
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[https://docs.google.com/presentation/d/13WVyBQ-8wgMHw_KAU3hBDTNODLUStGNL4ZpLFCz8RzY/edit?ts=56573f6a#slide=id.g71e0dcfce_6_37 Data-Driven Project Tools] | |||
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<big>'''Original pitches that led to this project:'''</big> | |||
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[https://docs.google.com/presentation/d/1cm8iI_mHeQpirOjtqp5EvpjmonG060XOrGeCFiJirwg/edit#slide=id.g71e0dcfce_6_37 Simplify Data-Driven Work] | |||
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[https://docs.google.com/presentation/d/10vcNjD6Waqi0_HGRtlqj7gCLqLYZGAaNBmtC9Uv1wOI/edit#slide=id.gbed5d98ee_0_62 Surfacing Any Growth Opportunity] | |||
= Project Team = | = Project Team = | ||
* Gareth Cull | * [https://mozillians.org/u/gcull/ Gareth Cull] | ||
* Jessica Osorio | * [https://mozillians.org/u/JessOsorio/ Jessica Osorio] | ||
* Alba González Fuentes | * [https://mozillians.org/u/Antiparticule/ Alba González Fuentes] | ||
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<big>'''Communications Channel'''</big> | |||
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Use [https://docs.google.com/document/d/1JLK8lIG2OGPeAzEuITI9agBpIGwiRSAQmPLq6E2UAdw/edit this channel] to leave your comments or ask any questions you may have! | |||
Latest revision as of 20:58, 9 December 2015
Project Description
It's a new day for marketing! With all the new analytics tools out there, marketing has gone from being very creative focused and driven to being more data-driven. Which is a wonderful thing because nowadays marketers are able to develop benchmarks, set targets and measure performance better than ever. However, not all marketers are data experts, and that is one of the main reasons this project was born!
We set out to equip Engagers with tools that empower them to think like data experts without having to be data experts. Tools that will help project managers analyze their data, know the most important aspects of it and find optimization opportunities.
Before we got started on building tools, we developed the following hypothesis:
Hypothesis
By creating “data-driven project” tools, we’ll simplify Engagement projects that are driven by data and set up for success. This will increase performance and efficiency around agile project management, metrics tracking and reporting.
In a nutshell, these tools aim to:
- Simplify data-driven Engagement projects
- Empower Engagers to analyze vs. just report
- Help easily gather data that tells a story
- Help surface optimization opportunities
- Help Engagers determine the best optimization opportunities
Data-Driven Tools
Surfacing Growth Opportunities
Data-Driven Project Brief
Agile Project Management
Revised pitch for this project:
Data-Driven Project Tools
Original pitches that led to this project:
Simplify Data-Driven Work
Surfacing Any Growth Opportunity
Project Team
Communications Channel
Use this channel to leave your comments or ask any questions you may have!