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Engagement/Firefox Mobile Durable Team: Difference between revisions

< Engagement
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== Overview ==
== Overview ==
We are the '''Firefox Mobile Durable Team'''. Our goal is become a modern and efficient mobile marketing machine focused on bringing users compelling content that drives acquisition and retention.  
{{admon/note|Q3 Sprint 1 started June 27.}}
We are the '''Firefox, Desktop + Mobile''' durable team (formerly Firefox Mobile). Our goal is to support the Firefox product, no matter the platform.  


Key Initiatives
Current Key Initiatives
* Define the terminology and align on the user acquisition and retention metrics to measure mobile impact.  
Q3
* Create the infrastructure and processes to measure, test and act on user acquisition and product releases.
* Write evergreen content that embodies the new tone for 5 top “404” pages, 5 rotational snippets, and the product feature pages
* Establish a baseline KPI.
* Write time-dependent content that fully embodies new positioning/tone for next 4 months of email, and 10 posts in snippets + social.
* Pressure test and refine process through in-market experimentation against new performance targets.  
* Launch mobile advertising in 1 market with creative and copy that is consistent with Firefox positioning.
* Support Firefox product initiatives and launches.
 
Previous Key Initiatives:
Q2
* Revised positioning in market across 8 touch points including email, social, rel notes, snippets, onboarding, ASO, advertising tests, etc.
* Test visual identity work in prioritized touch points


== Relevant Links ==
== Relevant Links ==


* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1jEVvzAHVsXmC6cxZJUloDnLKX4x807WnwP6MXz6kiPY/edit?usp=sharing Product Backlog]
* [https://tree.taiga.io/project/jbalaco-firefox-desktop-mobile/ Taiga task board]
* [https://mozilla.kanbanery.com/projects/66361/board/?key=7b6a02fb8762d7b549ce9e20e2b5abee211a8e5d Kanbanery Board for Sprints]
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1PG8QEtf7CK9x64DLgwSxNWlIrUtFjzvwP07HbKAPanw/edit?usp=sharing Product Backlog]
* [https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=58363492 Team Mana]
* [https://groups.google.com/a/mozilla.com/d/forum/mobile-marketing-updates Firefox Mobile Marketing Email Update list]
* [https://mozilla.kanbanery.com/projects/66361/board/?key=7b6a02fb8762d7b549ce9e20e2b5abee211a8e5d Kanban Board] - no longer using
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1c31odRTpZjA3x1kifMA2YFis_roM6a7bgStMAdnPUpw/edit?usp=sharing Sprint Review Document] - no longer using
* More to Come
* More to Come


== Meetings ==
== Q3 Sprint Schedule ==
* 1st Sprint starts Monday, February 1st and ends Friday, February 12th
1st Sprint:
* 2nd Sprint starts Tuesday, February 16th and ends Friday, February 26th (Monday the 15th - US Holiday)
* Sprint Planning: Thursday, June 16 (in London)
* 3rd Sprint starts Monday, February 29th and ends on Friday, March 11th
* Sprint: Monday, June 27 through Tuesday, July 12
* Sprint Review + Retrospective: Wednesday, July 13
2nd Sprint:
* Sprint Planning: Thursday, July 14
* Sprint: Monday, July 18 through Tuesday, August 2
* Sprint Review + Retrospective: Wednesday, August 3
3rd Sprint:
* Sprint Planning: Thursday, August 4
* Sprint: Monday, August 8 through Tuesday, August 23
* Sprint Review + Retrospective: Wedenesday, August 24
4th Sprint:
* Sprint Planning: Thursday, August 25
* Sprint: Monday, August 29 through Tuesday, September 13
*Sprint Review + Retrospective: Wednesday, September 14
5th Sprint:
* Sprint Planning: Thursday, September 15
* Sprint: Monday, September 19 through Tuesday, October 4
* Sprint Review + Retrospective: Wednesday, October 5


{| class="wikitable"
{| class="wikitable"
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! Meeting !! Time and Days !! Attendees !! Notes
! Meeting !! Time and Days !! Attendees !! Notes
|-
|-
| Sprint Planning Meeting || Every other Monday (starts Sprint) || Core Team required|| Stakeholders may listen in.<br> This meeting lasts as long as it takes.
| Sprint Planning Meeting || Every third Thursday, starting on April 21 || Core Team required|| Stakeholders may listen in.<br> This meeting lasts as long as it takes.
|-
|-
| Daily Stand-Up <br>(15 minutes only) || 11:00am Pacific everyday <br> Tuesday-Friday first week of Sprint, Monday-Friday second week of Sprint || Core Team required || Anyone is welcome to listen, but only core team speaks. All questions should be taken offline to Mike or Jennifer.
| Daily Stand-Up <br>(15 minutes only) || M: 10:30 am PT, T-Th: 10:45am PT, F: 11:00am PT <br> Monday-Friday first week of Sprint, Monday-Friday second week of Sprint, Monday-Tuesday third week of Sprint || Core Team required || Anyone is welcome to listen, but only core team speaks. All questions should be taken offline to Winston or Jennifer.
|-
|-
| Sprint Review Meeting || 11:30am Pacific every other Friday || Everyone welcome || The team will show the work completed in the sprint. It's a place to ask questions and give feedback.
| All Marketing Sprint Review Meeting || every third Wednesday, starting on May 11 || Everyone welcome || The team will show the work completed in the sprint. It's a place to ask questions and give feedback.
|-
|-
| Sprint Retrospective Meeting || Every other Friday (ends Sprint) || Core Team only || No one else is invited to this meeting.
| Sprint Retrospective Meeting || every third Wednesday, starting on May 11 || Core Team only || No one else is invited to this meeting.
|}
|}


* All meetings are in Jennifer Balaco's Vidyo  
* All meetings, except the All Marketing Sprint Review Meeting (Vidyo: Chad Weiner), are in Jennifer Balaco's Vidyo  
* If you have questions about these meetings, please contact Jennifer.
* If you have questions about these meetings, please contact Jennifer.


== Team ==
== Team Members ==


* Winston Bowden
* Jennifer Balaco
* Mike Han
* Mike Han
* Jennifer Balaco
* Matej Novak
* Alex Davis
* Ty Flanagan
* Ty Flanagan
* Liz Hull
* Jessica Osorio
* Roland Tanglao
* Katy Spaulding
 
== Other Marketing Durable Teams ==
 
* [https://wiki.mozilla.org/Engagement/FDR-Durable-Team Firefox Desktop Retention]
* [https://wiki.mozilla.org/Engagement/Mozilla.org_Durable_Team Mozilla.org]
* [https://wiki.mozilla.org/Engagement/Dev_Marketing_Durable_Team Developer Marketing]
* [https://wiki.mozilla.org/Engagement/MDN_Durable_Team MDN]
* [https://wiki.mozilla.org/Engagement/Mozilla_Issues_Agenda Mozilla Issues]

Latest revision as of 20:21, 21 July 2016

Overview

Q3 Sprint 1 started June 27.

We are the Firefox, Desktop + Mobile durable team (formerly Firefox Mobile). Our goal is to support the Firefox product, no matter the platform.

Current Key Initiatives Q3

  • Write evergreen content that embodies the new tone for 5 top “404” pages, 5 rotational snippets, and the product feature pages
  • Write time-dependent content that fully embodies new positioning/tone for next 4 months of email, and 10 posts in snippets + social.
  • Launch mobile advertising in 1 market with creative and copy that is consistent with Firefox positioning.
  • Support Firefox product initiatives and launches.

Previous Key Initiatives: Q2

  • Revised positioning in market across 8 touch points including email, social, rel notes, snippets, onboarding, ASO, advertising tests, etc.
  • Test visual identity work in prioritized touch points

Relevant Links

Q3 Sprint Schedule

1st Sprint:

  • Sprint Planning: Thursday, June 16 (in London)
  • Sprint: Monday, June 27 through Tuesday, July 12
  • Sprint Review + Retrospective: Wednesday, July 13

2nd Sprint:

  • Sprint Planning: Thursday, July 14
  • Sprint: Monday, July 18 through Tuesday, August 2
  • Sprint Review + Retrospective: Wednesday, August 3

3rd Sprint:

  • Sprint Planning: Thursday, August 4
  • Sprint: Monday, August 8 through Tuesday, August 23
  • Sprint Review + Retrospective: Wedenesday, August 24

4th Sprint:

  • Sprint Planning: Thursday, August 25
  • Sprint: Monday, August 29 through Tuesday, September 13
  • Sprint Review + Retrospective: Wednesday, September 14

5th Sprint:

  • Sprint Planning: Thursday, September 15
  • Sprint: Monday, September 19 through Tuesday, October 4
  • Sprint Review + Retrospective: Wednesday, October 5
Meeting Time and Days Attendees Notes
Sprint Planning Meeting Every third Thursday, starting on April 21 Core Team required Stakeholders may listen in.
This meeting lasts as long as it takes.
Daily Stand-Up
(15 minutes only)		 M: 10:30 am PT, T-Th: 10:45am PT, F: 11:00am PT
Monday-Friday first week of Sprint, Monday-Friday second week of Sprint, Monday-Tuesday third week of Sprint		 Core Team required Anyone is welcome to listen, but only core team speaks. All questions should be taken offline to Winston or Jennifer.
All Marketing Sprint Review Meeting every third Wednesday, starting on May 11 Everyone welcome The team will show the work completed in the sprint. It's a place to ask questions and give feedback.
Sprint Retrospective Meeting every third Wednesday, starting on May 11 Core Team only No one else is invited to this meeting.
  • All meetings, except the All Marketing Sprint Review Meeting (Vidyo: Chad Weiner), are in Jennifer Balaco's Vidyo
  • If you have questions about these meetings, please contact Jennifer.

Team Members

  • Winston Bowden
  • Jennifer Balaco
  • Mike Han
  • Matej Novak
  • Ty Flanagan
  • Jessica Osorio
  • Roland Tanglao
  • Katy Spaulding

Other Marketing Durable Teams

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