Marketing: Difference between revisions

From MozillaWiki
Jump to navigation Jump to search
(Redirected page to Engagement)
 
(One intermediate revision by one other user not shown)
Line 1: Line 1:
{{draft}}
#REDIRECT [[Engagement]]
== Welcome to the home of Mozilla Marketing! ==
The Mozilla marketing team works with our passionate volunteers, guiding Mozilla's creative, design, community, and PR efforts. Just as our community grows each day, we're looking to increase the ways people can learn about marketing and contribute to promoting Mozilla. This page highlights what we're working on, who we are, and how you can get involved in our mission to promote an Open Web.
 
== What we're working on now... ==
*[[Firefox3.6/Marketing|Firefox 3.6]]
*[[MDN|Mozilla Developer Network]]
*[[Engagement|Engagement]]
*[[Acquisition|Geo Focus in Latin America]]
*[[SocialMedia|Social Media]]
*[[WebsitePlan|2010 Website Plan]]
 
== Where to find us ==
* We're all hanging out on [http://irc.mozilla.org/ Mozilla IRC] in the #marketing channel
** Some of us can also be found in:
*** #spinzone for PR
*** #devrel for Evangelism/Dev Marketing
*** #spreadfirefox for all things related to SFx
 
* Our bi-weekly community marketing calls
** [http://www.spreadfirefox.com/cmt Notes, agenda and schedule] of calls.
 
== Our Team  ==
 
The Mozilla Marketing team is organized into 5 subgroups:
 
#[[Marketing/User|User]]
#[[Marketing/Developer|Developer]]
#[[Marketing/Community|Community]]
#[[Marketing/Creative|Creative]]
#[[Marketing/PR|Public Relations]]
 
Learn more about us [[Marketing/People|here]].
 
== Our Community ==
[http://www.spreadfirefox.com/ Spread Firefox] is the home of our community marketing efforts, but there is so much more our community members do to promote Firefox and educate others about the Mozilla mission. 
 
Here are just a few of the community projects going on around the world:
*[http://www.spreadfirefox.com/get-personas So what's your style?] - Personas campaign for Firefox 3.6 launch
*[http://www.spreadfirefox.com/mobile How will you use Firefox for mobile?] campaign for Firefox for mobile launch
*[http://www.spreadfirefox.com/5years 5 Years of Firefox] - celebration for Firefox's 5th birthday
*[http://spreadfirefox.com/shiretokoshock Shiretoko Shock] - viral campaign for Firefox 3.5 launch
*[http://www.spreadfirefox.com/worldrecord/ Download Day] - set a Guinness World Record for most downloads in 24 hours
*[http://creative.mozilla.org/ Mozilla Creative Collective] - community of artists and designers
*[http://www.mozillaca.com/ Mozillaca] - community driven microblog
 
== Resources  ==
 
=== Creative/Design  ===
 
*[http://www.mozilla.com/en-US/about/logo/download.html Piping hot Firefox logos, right out of the oven]
*[http://www.mozilla.com/en-US/about/logo/style.html Logo usage guide: Elements of Style]
*If you're into visual design, check out the [http://creative.mozilla.org Mozilla Creative Collective].<br>
 
 
 
=== Keeping up with Mozilla &amp; Marketing  ===
 
*[http://www.facebook.com/Firefox Official Facebook Page]<br>
*[http://twitter.com/firefox Official Twitter @firefox Account]
*[http://twitter.com/firefox/mozilla-properties Other Mozilla Twitter Properties]
*Join our Mozilla Marketing [https://lists.mozilla.org/listinfo/marketing community mailing list] or keep track of discussions on the [http://groups.google.com/group/mozilla.marketing/topics Google group].
*Social Media Submission Best Practices
<br>
 
=== Resources to Help Start Marketing Mozilla &amp; Firefox  ===
 
*[http://www.spreadfirefox.com/resources Spread Firefox Resource Page]
*[http://www.spreadfirefox.com/affiliates Spread Firefox Affiliates Page]
*[http://studentreps.mozilla.org Student Reps]
*Check out the [http://contribute.mozilla.org/Marketing Mozilla Community Marketing Guide]
*Community generated marketing materials are scattered all over the web... a lot of that is [[Marketing:Firefox Materials|captured here]].
 
== Other Stuff  ==
 
*A bit of history...
**It all [http://www.mozillazine.org/articles/article3465.html started back in 2003]
**Our recent [https://developer.mozilla.org/devnews/index.php/2009/02/24/aboutmozilla-change-the-web-labs-meetup-marketing-mailing-list-meeting-notes-two-awards-camino-education-and-more/#marketing mailing list revival]
*Some validation of what we do:
**AdAge Article about our [http://adage.com/digitalnext/post?article_id=137197 successful grass-root marketing]
**Firefox 3
***[http://www.prweekus.com/pages/login.aspx?returl=/mozilla-broadened-outreach-for-firefox-launch/article/111627/&pagetypeid=28&articleid=111627&accesslevel=2 PR Week article about our Firefox 3 campaign]
***2009 SABRE Award winners for [http://www.holmesreport.com/sabre_info.cfm Bringing the Browser Back – Firefox 3 Launches &amp; Sets a Guinness World Record]
***Have you seen our [http://www.mozilla.com/en-US/press/mozilla-2008-07-02.html Guinness]?

Latest revision as of 22:31, 5 August 2011

Redirect to:

Retrieved from "https://wiki.mozilla.org/index.php?title=Marketing&oldid=336846"