Firefox/Beta/GrowUsageQ1: Difference between revisions

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<p> To achieve this: </p>
<p> To achieve this: </p>
* New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
* [https://wiki.mozilla.org/Firefox/Beta/GrowUsageQ1/NewAcquisition New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys]
* Get users running old beta builds to the latest Firefox Beta
* [https://wiki.mozilla.org/Firefox/Beta/GrowUsageQ1/LatestBeta Get users running old beta builds to the latest Firefox Beta]
* Increase Awareness on how users can provide feedback
* [https://wiki.mozilla.org/Firefox/Beta/GrowUsageQ1/IncreaseUserFeedback Increase Awareness on how users can provide feedback]
 
==Goal==
This wiki will focus on:
* Getting users running old beta versions to the latest Firefox Beta
* Increase awareness on how users provide feedback
 
 
<b>Get Users running old builds to the latest Firefox Beta </b>
 
[[File:Beta2.png]]
 
<p> Low: 250,000 </p>
* Need 16% uptake
<p> Mid: 325,000 </p>
* Need 22% uptake
<p> High: 400,000 </p>
* Need 26% uptake
 
==Details==
 
<b> Get Users running old beta builds to the latest Firefox Beta </b>
* push firefox beta update to users running <11 beta builds
*
 
<b>  Increase Awareness on how users can provide feedback </b>
* Beta What's Page
* Beta First Run Page
* Aurora What's Page
* Aurora First Run Page
 
==Action Items==
 
<b> Get Users running old beta builds to the latest Firefox Beta </b>

Latest revision as of 19:03, 14 February 2012

Summary

 

  • Previous Firefox Beta peaked to 1.5 ADI.
  • The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.

To achieve this: