User Participation: Difference between revisions

From MozillaWiki
Jump to navigation Jump to search
No edit summary
No edit summary
Line 1: Line 1:
==='''Objective'''===
==='''Overview'''===
Historically, user participation at Mozilla has taken the shape of organic marketing efforts and participatory campaigns.  The market landscape, as well as the scope of our user base, has changed dramatically. Additional [http://www.slideshare.net/foxymary/user-participation-20 information & background]


Enable and empower our 400 million to spread the word about Mozilla and Firefox, by decreasing the barriers to participation. Increase the overall number of people who feel like stakeholders.
Over the remainder of 2010 into 2011 we'll explore ways to enable our userbase to feel a part of Mozilla at scale. 
 
==='''Objectives'''===
 
* Enable and empower our 400 million users to spread the word about Mozilla and Firefox.
* Increase the overall number of people who feel like stakeholders.
* Continue to pioneer our special brand of marketing.


==='''Strategies'''===
==='''Strategies'''===


* 400 million + potential advocates.
* Cast the net-wide:  provide users the opportunity to identify as supporters.
* Cast the net-wide:  provide users the opportunity to identify as supporters.
* Create meaningful activities for all levels of engagement.
* Create meaningful activities for all levels of engagement.
* Leverage what we know best and draw from successful social movements.


==='''Q3'''===
==='''Q3'''===


 
* Overall theme:  Refocus participation activities and next generation of participation platform. Launch new and/or revitalize current participation channels, including:
 
** Customer Care:
Our first steps are to re-evaluate our current participation channels and create a cohesive participation program.
** Participation Landing page: Create lightweight participation page to lower barrier to entry for users to help promote Firefox.  
 
*** [http://intothefuzz.com/leetom/Participation/JPG/participation_8.jpg Mockup]
Current user participation channels include:
*** Initial CTAs:
 
**** Promote Firefox online:  Focuses on our Affiliates program. In conjunction with this page, we'll roll out our new Text Links program.  [http://intothefuzz.com/leetom/Participation/JPG/participation_8.jpg Staged here].
* [http://www.spreadfirefox.com/ Spread Firefox]
**** Join the Firefox 4 Beta program.
* [http://www.spreadfirefox.com/affiliates Affiliates]
**** Join our Customer Care efforts.
* [http://studentreps.mozilla.org/en/ Student Reps]
**** Share Firefox via Twitter + Facebook.
* Social Media, including [http://www.facebook.com/Firefox Facebook] + [http://twitter.com/firefox Twitter].
** Engagement l10n team:
 
Possible future channels include:
* Customer Care (currently spec'ing out)
 
Additional [http://www.slideshare.net/foxymary/user-participation-20 information & background].  For any questions contact mary at mozilla dot com.

Revision as of 22:07, 12 September 2010

Overview

Historically, user participation at Mozilla has taken the shape of organic marketing efforts and participatory campaigns. The market landscape, as well as the scope of our user base, has changed dramatically. Additional information & background

Over the remainder of 2010 into 2011 we'll explore ways to enable our userbase to feel a part of Mozilla at scale.

Objectives

  • Enable and empower our 400 million users to spread the word about Mozilla and Firefox.
  • Increase the overall number of people who feel like stakeholders.
  • Continue to pioneer our special brand of marketing.

Strategies

  • Cast the net-wide: provide users the opportunity to identify as supporters.
  • Create meaningful activities for all levels of engagement.
  • Leverage what we know best and draw from successful social movements.

Q3

  • Overall theme: Refocus participation activities and next generation of participation platform. Launch new and/or revitalize current participation channels, including:
    • Customer Care:
    • Participation Landing page: Create lightweight participation page to lower barrier to entry for users to help promote Firefox.
      • Mockup
      • Initial CTAs:
        • Promote Firefox online: Focuses on our Affiliates program. In conjunction with this page, we'll roll out our new Text Links program. Staged here.
        • Join the Firefox 4 Beta program.
        • Join our Customer Care efforts.
        • Share Firefox via Twitter + Facebook.
    • Engagement l10n team:
Retrieved from "https://wiki.mozilla.org/index.php?title=User_Participation&oldid=252716"