Webmakers/2013plans: Difference between revisions

From MozillaWiki
Jump to navigation Jump to search
No edit summary
(Replaced content with "https://wiki.mozilla.org/Webmaker/2013plans")
 
Line 1: Line 1:
<a href="http://openmatt.org/wp-content/uploads/2013/01/Webmaker-2013-building-with-makers-and-mentors.001.jpg"><img class="alignnone size-large wp-image-7013" title="Webmaker 2013- building with makers and mentors.001" src="http://openmatt.org/wp-content/uploads/2013/01/Webmaker-2013-building-with-makers-and-mentors.001-1024x541.jpg" alt="" width="584" height="308" /></a>
https://wiki.mozilla.org/Webmaker/2013plans
<h2>What's the plan for<a href="https://webmaker.org"> Webmaker</a> in 2013? Make it a product loved by <span style="text-decoration: underline;">makers</span> and <span style="text-decoration: underline;">mentors</span>.<strong> Working in the open with you. </strong></h2>
<em>Mark Surman's slide presentation (from the Dec 2012 Mozilla Foundation board meeting) explains:</em>
<ul>
<li><em><a href="http://youtu.be/Mf73zjnl7gE?t=2m41s"><strong>As a slidecast</strong></a>. You Tube video from the December 18 Webmaker call.</em></li>
<li><em><a href="http://www.flickr.com/photos/mozilladrumbeat/sets/72157632470322149/"><strong>On Flickr</strong></a>. </em></li>
<li><em><strong>As a text summary.</strong> Below.</em></li>
</ul>
<a href="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.004.jpg"><img title="Mozilla Webmaker mentors and community -- montages.004" src="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.004.jpg" alt="" width="465" height="137" /></a>
<h2>What is Webmaker?</h2>
<strong><a href="https://webmaker.org">Webmaker</a> teaches the art 
and craft of webmaking to anyone who wants to make something on the web</strong>. It starts with <a href="https://webmaker.org/en-US/projects/">projects</a>: users make (amazing) things, 
learning about the technology and culture of the web as they go.
<ul>
<li><strong>In 2012</strong> we built the Webmaker brand, product and community.<strong> </strong></li>
<li><strong>In 2013</strong> we'll refine, recruit and get more people using it.</li>
</ul>
<strong>Big picture goal</strong>: Turn our basic Webmaker offering into 
a product people love. Refine it, recruit mentors and get more people 
using it.
 
<a href="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.002.jpg"><img title="Mozilla Webmaker mentors and community -- montages.002" src="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.002-1024x218.jpg" alt="" width="584" height="124" /></a>
 
<strong>A product loved by who?</strong>
<ol>
<li><strong>Makers</strong>: creative self starters with something to say or show.
<ul>
<li><em>target: 250k in 2013, 1M in 2014</em></li>
</ul>
</li>
<li><strong>Mentors</strong>: enthusiastic teachers and techies w/ a maker spirit
<ul>
<li><em>target: 10k in 2013, 25k in 2014</em></li>
</ul>
</li>
</ol>
<h2><a title="Dec 2012 - Webmaker Strategy from MoFo Board Slides.003 by m o z i l l a, on Flickr" href="http://www.flickr.com/photos/mozilladrumbeat/8362652464/"><img src="http://farm9.staticflickr.com/8511/8362652464_157d964b20.jpg" alt="Dec 2012 - Webmaker Strategy from MoFo Board Slides.003" width="500" height="281" /></a></h2>
<h2>What have we built so far?</h2>
<strong><a href="https://blog.mozilla.org/blog/2012/05/22/introducing-mozilla-webmaker/">A year ago</a>, we set out to move people from <em>using</em> the web to <em>making</em> the web</strong>. Our belief: people need skills and inspiration to build the web we want. What did we accomplish?
 
<strong>1) We shipped new products. </strong>Going from prototype / alpha to public release for
<ol>
<li><strong><a href="https://webmaker.org">Webmaker.org</a></strong></li>
<li><strong><a href="https://popcorn.webmaker.org/">Popcorn Maker </a></strong></li>
<li><strong><a href="http://thimble.webmaker.org/">Thimble</a></strong></li>
<li><strong><a href="https://blog.mozilla.org/blog/2012/11/10/webmaker-badges/">Webmaker Badges</a></strong></li>
<li><strong><a href="http://openbadges.org/">Open Badges</a></strong></li>
</ol>
<h2><a href="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-tools-and-badges.jpg"><img title="Mozilla Webmaker tools and badges" src="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-tools-and-badges-1024x576.jpg" alt="" width="526" height="295" /></a></h2>
<strong>2) We built a core community. </strong>Approximately 1000 instructors and mentors around the world, showing people how to make things on the web. <strong></strong>
 
<strong>Our <a href="http://explorecreateshare.org/">Hive NYC</a> project is now also a model</strong> for emerging instructor networks in Toronto, London, Athens and SF.
 
<a href="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.001.jpg"><img title="Mozilla Webmaker mentors and community -- montages.001" src="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.001-1024x250.jpg" alt="" width="584" height="142" /></a> <strong></strong>
 
<strong>3) We built Mozilla partnerships and leadership</strong>: Mozilla is now established as a 
key player in digital making and learning. Our <a href="https://webmaker.org/en-US/hall-of-fame/">Summer Code Party</a>, <a href="http://mozillafestival.org">Mozilla Festival</a>, UK campaign, and efforts around SOPA/PIPA have brought partners and attention to our cause.
 
<img src="http://openmatt.org/wp-content/uploads/2012/06/Mozilla-Summer-Code-Party-map.jpg" alt="http://openmatt.org/wp-content/uploads/2012/06/Mozilla-Summer-Code-Party-map.jpg" width="517" height="268" />
<h2>What's next?</h2>
<ul>
<li><strong>Goal #1</strong>: <strong>make Webmaker a popular way to make, animate and remix content from across the web</strong>. Secret weapon: Popcorn as core feature, + Thimble and the X-Ray Goggles.
<ul>
<li><em>metric: 1M users / 250k makers</em></li>
</ul>
</li>
<li><strong>Goal #2</strong>: <strong>build better ways to level up skills, craft and code as you make</strong>. New feature: badges tied to social tools to encourage mentorship and critique.
<ul>
<li><em>metric: 1M badges in 2013</em></li>
</ul>
</li>
<li><strong>Goal #3</strong>: <strong>grow our global community of mentors to power Webmaker</strong>. How: merge Summer Code Party with Hive, 
add to new geographies + run year-round
<ul>
<li><em>metric: 10x mentors / instructors</em></li>
</ul>
</li>
</ul>
<a href="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.003.jpg"><img title="Mozilla Webmaker mentors and community -- montages.003" src="http://openmatt.org/wp-content/uploads/2013/01/Mozilla-Webmaker-mentors-and-community-montages.003.jpg" alt="" width="516" height="130" /></a>
 
<strong>Core to our strategy</strong>:<strong> find, promote and 
build content to show off 
unique features of our tools</strong>. This moves beyond our current idea of <a href="https://webmaker.org/en-US/projects/">projects</a>. It starts with things people want to share, then bakes in learning.
<h2>The three most important things for our tools:</h2>
<ol>
<li><strong>Consolidate</strong> Webmaker tools, 
putting Popcorn at the center</li>
<li><strong>Scale</strong> our web literacy vision, put our badges everywhere</li>
<li><strong>Infect</strong> social networks with remixable content</li>
</ol>
<strong>If we succeed in 2013:</strong> Webmaker will be a well-known tool for making a new kind of content. We will see traction amongst 
makers (250k) and mentors (10k). And we’ll have a better picture of where people learn and how we can disrupt.
 
 
 
==Schedule==
 
===Nov 21===
* Call with new management team
 
===Nov 23===
* 1st review of straw man budget
 
===Nov 28-29===
* Management team work sprint (Toronto)
 
===Nov 30===
* Roadmaps for each goal
* Key hire job descriptions written up
* 2nd review of budget
 
===Dec 5===
* Lock strategy deck and budget
 
===Dec 10===
* Ship strategy deck and budget to board
 
===Dec 12===
* Board meeting

Latest revision as of 17:22, 4 March 2013

https://wiki.mozilla.org/Webmaker/2013plans

Retrieved from "https://wiki.mozilla.org/index.php?title=Webmakers/2013plans&oldid=535418"