Privacy/Briefing/Mobile Advertising: Difference between revisions
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*does it do more than users might expect? | *does it do more than users might expect? | ||
= Example - A Caller ID App = | == Example - A Caller ID App == | ||
*identifies callers (expected) | *identifies callers (expected) | ||
*collects user's contact list (unexpected) | *collects user's contact list (unexpected) | ||
Revision as of 21:04, 6 February 2013
Mobile Advertising
This is a privacy briefing on the topic of mobile advertising. Below you will find a summary of the issues, privacy goals, and privacy questions. You may also find relevant examples.
Issues
- no industry standards
- no US privacy laws
- data collection viewed as intrusive and aggressive
- users viewed as unaware
- increased risk as cybercriminals shift to mobile platforms
Privacy Goals
- Give power back to users (choice)
- No surprises (transparency)
Privacy Questions
- what kinds of user data is collected?
- how does that data get user and/or shared
- is notice to data owners sufficient?
- does it do more than users might expect?
Example - A Caller ID App
- identifies callers (expected)
- collects user's contact list (unexpected)
- collects user's GPS location (unexpected)
- discloses personal phone numbers without permission (unexpected)
- can send text and email from user's phone (unexpected)