Webmaker/Roadmap

Roadmap

2014 Goal

• Focus on our lead users: early adopters / people already excited about this work. We'll engage them to help build our products, bring content, and grow community.
• Contribution is our #1 metric
• Our target is 10,000 contributors by end of 2014. (QUESTION: are all of these coming from Webmaker?)

What do Webmaker contributors do?

• Teach. Teach and curate Webmaker tools, pathways and other aligned resources that teach web literacy.
• Build. Write pathways and code that foster web literacy, including localization and MakeAPI implementations.
• Organize. Host events, trainings and campaigns that grow local communities in a networked way.

More detail on this Engagement Ladder.

2014 Priorities

Priority 1

• Engagement Ladder. Make it easier to get started, become more involved, and contribute. Clearer pathways, calls to action, documentation, celebration. Including emails and community communications.

Priority 2

• Improvements to Webmaker.org platform services. Including our login app, single sign-on, and new metrics services to support the engagement ladder work.
• Web Literacy UX. Make Web Literacy the heart of our user experience on Webmaker.org.
• Teaching Kits. Flesh out the Web Lit map with great kits built by community and in-house that feature modular activities, lesson plans and ways to teach and learn.
• Training. Teaching people how to teach the web. Professional Development for educators. Guides, MOOCs, human support. Well-packaged on webmaker.org, developed and tested with Hives and other key communities
• Communications platforms. Better and more regular communications out to our 10,000 contributors. Plus horizontal communications so community can communicate with each other. Especially: connecting with other Webmakers in their local communities.
• Events platform. Better UX. Capture data on event hosts *and* event participants.
• Appmaker. Introduce Appmaker as a Webmaker tool.
• MakeAPI. Improve the MakeAPI to make it easier for partners and other developers to plug into our platform. Allow 3rd party tools and arbitrary URLS to be added to Webmaker.org.
• Ensure Webmaker.org is ready for Maker Party and other seasonal campaigns
• Expand our localization work to include localization of content and locale-specific curation. Become the most active project on the Transifex platform.
• Partnerships. Document our plan for engaging and working with partners. For Maker Party, Mozilla Festival, and beyond. Co-ordinate with Engagement Team to take a more holistic approach.
• New markets. Key locales. Where are we focusing? What are we doing there to grow adoption and community?

Priority 3

• Product Support. Webmaker Product support systems. Documentation. SUMO management.
• Hive Infrastructure. "Hive in Your City" cookbook. Infrastructure to align, grow and govern.
• Webmaker Badges. Aligned with the Web Literacy map. Plus badges for Webmaker Mentors and Hive participation. Dependent on BadgeKit, may also be rolled into engagement ladder work.
• Webmaker Channels. Turn Webmaker profile pages into a robust personal curation tool or "channel." Allow users and partners to easily curate things they’ve made on Webmaker, and from elsewhere on the web. Plus show off their engagement and recruitment efforts (badges issued, local members recruited, etc.) Co-design and test with Hives.
• Pursue opportunies for collaboration across the Mozilla project - SUMO, MDN, QA, L10N
• Explore ways to build Webmaker into Firefox and other Mozilla products - such as add-ons and curriculum

Overall Narrative

• Q1: Build and test: Webmaker snaps together
  • # of contributors: 200
• Q2: Train and Refine: Run Webmaker Training and Make Kits
  • contributors: 3300

Q1: Jan to March

Build and test: Webmaker snaps together

• CONTRIBUTORS: 200 (75 Super Mentors, 125 Mentors)

Narrative

• Web literacy becomes the heart of the webmaker.org experience. All competencies have decent resources associated with them.
• Teaching kits get a refresh. With a new layout, localization capabilities, and educator feedback from smart partners like NWP. Prototypes and low-fi paper templates for the kits get traction and move to production.
• Community starts tagging resources on the web that align with the Web Literacy Map.
• Webmaker Training launches. In collaboration w. P2PU, Webmaker Training comes together as a platform and curricula for testing.
• Webmaker Badges start. Requirements for mentors and web literacy competencies are scoped and vetted. Community testing and prepping for massive training in Q2.
• Initial geographic and thematic "hot spots" are identified. Early opportunities for Appmaker codesign and community projects are charted.

Key Deliverables

• Teaching Kits
  • resources seeded in /explore
  • localization baked in for "global" kit production (tbd)
  • teaching kit template is refreshed
  • "kit-builder" paper prototypes created for low-fi / no Internet connection environments
  • exemplary activities co-designed with partners (i.e. ThinkBig, Tate)

• Web Literacy Map
  • v1.1 moved from wiki to webmaker.org/literacy
  • alpha bookmarklet for tagging exists
  • First Webmaker Whitepaper released

• Training
  • training content is tested
  • platform MVP is shipped
  • in-person training is prototyped

• Badges
  • Webmaker Mentor & Super Mentor prototypes exist and are being issued
  • Web Literacy badge prototypes exist

• Appmaker
  • identify relevant competencies -- (what does this mean?)

Q2: April to June

Train and Refine: Run Webmaker Training and Make Kits

• CONTRIBUTORS: 3300 (3000 Mentors, 300 Super Mentors)

Narrative

• Our offerings improve and gel together for a massive online training in May. Targeting thousands of new mentors and engaging hundreds of super mentors as leaders and co-creators.
• Teaching kits are rolled out with more partners and templates. These help drive kit creation in the Webmaker Training.
• Appmaker co-design for low-fi environments continues to be tested. (QUESTION: why are we prioritizing this?)
• All competencies have good resources associated with them. Several competencies have exemplary kits co-designed and tested with partners. Web Literacy tagged resources are easily discoverable on webmaker.org and simple to integrate into kits.
• First iteration of competency badges are being created and issued. As part of Webmaker Training, and with partners in preparation for Maker Party. Our whitepapers raise Webmaker's profile and the importance of web literacy. (QUESTION: is there a Comms strategy / requirement here?)
• A strong Super Mentor cohort is active and organizing locally. Organizing local, in-person trainings to complement the online training -- especially in strategic "hot spots".
• Maker Party engagement is underway. And sending new people to webmaker.org and to our training.

Key Deliverables

• Teaching Kits
  • Good kits exist for all the competencies. Outstanding, exemplary kits exist for a few.
  • Partners are using new teaching kit templates.
  • Exemplary kits are localized (tbd)
  • Innovative low-fi/offline activities and templates prototyped + tested

• Web Literacy Map
  • Bookmarklet integrated on webmaker.org
  • resources are showing up in webmaker.org
  • Whitepaper: new topics rolling out

• Training
  • massive training begins online
  • small in-person training led by staff and super mentors (QUESTION: more detail here?)
  • platform fast follow. Ship key improvements.

• Badges
  • Mentor & super mentor badges issued
  • Webmaker Web literacy competency badges issued. Mentor-generated ones badges supported (QUESTION: what does that second bit mean?)
  • Webmaker.org: Information architecture refresh with UX team

Q3: July to Sept

• Campaign and grow. Throw Maker Party.
  • Contributors: 5500 (5000 Mentors, 500 Super Mentors)

Narrative

• Webmaker hits it stride as we open the doors to a global, distributed campaign to make and teach the web.
• Webmaker Mentors, supported by their learning in the Webmaker Training, are running events and making kits that spread web literacy.
• Collaborations with partners reach fruition as they activate their networks to do the same.

• Several exemplary Webmaker teaching kits are fully localized and include Appmaker-specific and low-fi environment activities. We're better at offering mobile-first and offline learning experiences.
• The Web Literacy Map and associated competency badges are being used by thousands of people, so data is collected to inform future improvements.

• Webmaker Trainings continued to run, especially in their most modular form.
• Super Mentors and partner organizations around the world begin to adapt the training to suit their communities using the forking function on the site.

• Marquee Maker Parties are held in 10+ locations around the world with heavy support from the Webmaker team and Super Mentors, who participate online and offline at these events.
• Storytelling and curation is improved over last year. We prepare to harvest and celebrate the "best-of" from the year at MozFest.

Key Deliverables

• Teaching Kits
  • exemplary kits in all competencies
  • localization and co-design with partners
  • continued iteration to improve usability
  • tested & integrated Appmaker-specific offerings

• Web Literacy Map
  • collect data on use of the map in the wild
  • finalise skills underpinning each competency
• Training
  • continued training online
  • community forked trainings and adapted modules

• Badges
  • Full ecosystem of contributor badges (with Product team)
• Web Literacy badges: we collect data on creation and use of badges

• Events
  • marquee Maker Parties in select locations

Q4: Oct to Dec

• Harvest and celebrate: Bring the "best-of" to MozFest.

CONTRIBUTORS: 6600

• 600 Super Mentors
• 6000 Mentors

Narrative

A successful Maker Party puts wind in our sails, identifying the community members and offerings that should level up and be championed at Mozfest.

In a series of collaborative sessions, we'll unpack the year and design for improved kits, badges, trainings and more.

We'll surface great stories and metrics to help drive the End of Year campaign and inform how to plan next year.

Key Deliverables

• Teaching Kits: seed intermediate and advanced offerings
• Teaching Kits: community co-design for v3.0
• Teaching Kits: exemplary Appmaker-specific offerings
• Web Literacy Map: release v1.5 at MozFest
• Web Literacy Map: community consultation for v2.0
• Training: continued forked trainings and adapted modules
• Training: debrief and design for next iteration
• Badges (contributor): Mozfest-specific badges
• Badges (competency): review and prep for next iteration
• Events: Mozfest!

Timeline + Sprint Schedule

• UX Team Roadmap: https://wiki.mozilla.org/Webmaker/Product/Roadmap/UX-Team
• Platform Team Roadmap: https://wiki.mozilla.org/Webmaker/Product/Roadmap/Platform-Team
• Teach the Web: https://wiki.mozilla.org/Webmaker/TeachTheWeb

Next steps on this document

• Flesh our strategy for filling up the Web Literacy curriculum
  • e.g.,: Community contribution campaigns. Focused on one skill / competency at a time.
  • Paid contributors. Similar to Webmaker Fellows.
  • Curation systems.
• Add our channel needs for each quarter
• Uplevel Hive story
• Tie agenda and outcomes from Webmaker workweek to this doc
• Make sure the 'what we're going to ship' and 'how we're going to recruit people' narratives don't get buried in all our priorities and detail.
  • As we build these things, we're also going to go out and recruit people by:
    • 'Bulk recruiting' contributors via like minded orgs and networks like NWP
    • Growing more Hives and local networks to that network contributors locally
    • Inviting Mozilla supporters to 'teach' via mainstream Mozilla channels
  • Once we recruit these people we will activate them by:
    • Running ongoing train the trainer MooCs all of these people to onboard them
    • Inviting all them to teach with our stuff, and run their own events as party of our Maker Party campaign
    • Eventually, getting them to to build / translate / etc. teaching kits so they get invested and bring friends