Global content

Welcome to the Global Content contribution wiki!

The Relationship Marketing team is seeiking volunteers to expand the content that appears across our user-facing channels. Our content is planned and created monthly for these Firefox channels:

• Social media (Facebook, Twitter)
• In-product messaging AKA snippet. This is the message that appears on about:home.
• Email, the Firefox + You newsletter

With followers, fans and contributors located around the world, our channels are ready to offer more locally-relevant content, but we need your help.

Our immediate content contribution opportunities are below. Please check back for new ones, or sign up to be a part of our content contributor list.

Contact info

M.J. Kelly, mjkelly (at) mozilla.com

Content contribution opportunities

Assignment	Description
Global holidays	Help our team create a list of holidays and celebrations around the world that we can share across social media and snippet.
The Den	In the future, we'd like to grow the Firefox Den blog.
Share your ideas	Have a content idea? Pitch it to us! We love ideas.

Global holidays

To kick things off, we're starting with global holidays and unique celebrations around the world. Each channel has a limited number of markets that can support content:

Facebook: Global in these languages so as to include fans in any country where these languages are spoken: EN, ES-ES, PT-BR, DE, HU, PL, HU, EL, ID, FR

Twitter: EN, ES-ES, PT-BR

Snippet: by these countries: EN-US, DE, FR, RU, ES, ID

The user engagement team is looking to create seasonal, localized content around relevant holidays and celebrations. We're looking for moments in time that are:

1. fun and celebratory,
2. not controversial or potentially offensive,
3. secular in nature OR are broadly recognized,
4. opportunities to delight our users, and
5. make for good content, visual and written.

Let's start hacking

We've created a very initial start point with a list of holidays organized regionally.

Here's what we need:

1. Review the holiday list

Start by navigating to the regional tab of your locale. The regions are are:

• U.S. Holiday Hacking Sheet > Most of this is already complete, however if you know of fun days like Pi Day, Talk Like a Pirate Day, and so on that are not listed, please add them. We are especially interested in days that will help us promote products and product features.

• Central America Holiday Hacking Sheet > Priority countries are: Costa Rica, Mexico, El Salvador, Guatemala, Nicaragua, Panama

• Europe Holiday Hacking Sheet > Priority countries are: France, Hungary, Poland, Greece, Germany, Russia, Czech Republic, Italy, Luxembourg, Macedonia, Montenegro, Serbia, Spain, Switzerland, United Kingdom

• Asia holiday hacking sheet > Priority countries are: Indonesia, India, Bangladesh, Japan, Philippines

• South America Hacking Sheet > Priority countries are: Brazil, Colombia, Chile, Peru, Uruguay, Venezuela, Argentina

2. Strike out any rows that should be eliminated.

This list was a download, and it clearly contains many holidays that should be cut. Have at it!

3. Add holidays that are relevant for your locale.

TIP: Look at the other locale's tabs for ideas. For example, the U.S. tab has been worked on, and you might get some ideas by scrolling through the list.

4. Add more details.

We'd like to understand why the holiday is relevant. What would you recommend we say about it? What would be a good visual?

5. Let us know you contributed.

Record your contributions on this form.

The Den

Later in 2015, we'd like to ramp up posts on The Den, a blog dedicated to Firefox. We will be looking for people to occasionally write posts on assigned topics. Watch this space if you have strong writing skills and would like to get involved.

Share your ideas

Digital marketing is successful when creative ideas make it to the list. If you have an idea for online engagement, whether it's one post on social media, a visual for our snippet, an article in our newsletter or something completely different, feel free to share it with our team. We're especially interested in hearing about ideas from outside of the U.S. What do you think would be popular in your locale?

Submit your ideas to this form.