Support/StartPageOptimization: Difference between revisions

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* Emphasize the highest priority tasks so that users have a clear starting point.
* Emphasize the highest priority tasks so that users have a clear starting point.
* Use examples to reveal the site's content. Rather than just describing what the site offers, the Census homepage states the actual population number. Juicy content for this type of site.
* Use examples to reveal the site's content. Rather than just describing what the site offers, the Census homepage states the actual population number. Juicy content for this type of site.
* Offer tools for high-priority tasks directly on the homepage. The Population Finder is exactly such a tool, and obviously attracted users. (We also asked people to find the population of Texas, and the success rate was much higher for this task.)
* Offer tools for high-priority tasks directly on the homepage. Our search box seems like a good example of that.
* Don't use clever phrases and marketing lingo.
* Don't use clever phrases and marketing lingo.
* Limit font styles and other text formatting.
* Limit font styles and other text formatting.
* Don't look like an ad.  
* Don't look like an ad.


=Proposed Mockup=
=Proposed Mockup=
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