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* Emphasize the highest priority tasks so that users have a clear starting point. | * Emphasize the highest priority tasks so that users have a clear starting point. | ||
* Use examples to reveal the site's content. Rather than just describing what the site offers, the Census homepage states the actual population number. Juicy content for this type of site. | * Use examples to reveal the site's content. Rather than just describing what the site offers, the Census homepage states the actual population number. Juicy content for this type of site. | ||
* Offer tools for high-priority tasks directly on the homepage. | * Offer tools for high-priority tasks directly on the homepage. Our search box seems like a good example of that. | ||
* Don't use clever phrases and marketing lingo. | * Don't use clever phrases and marketing lingo. | ||
* Limit font styles and other text formatting. | * Limit font styles and other text formatting. | ||
* Don't look like an ad. | * Don't look like an ad. | ||
=Proposed Mockup= | =Proposed Mockup= | ||
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