User Participation: Difference between revisions
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(Created page with "'''Objective''' Enable and empower our 400 million to spread the word about Mozilla and Firefox, by decreasing the barriers to participation. Increase the overall number of peo...") |
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'''Objective''' | ==='''Objective'''=== | ||
Enable and empower our 400 million to spread the word about Mozilla and Firefox, by decreasing the barriers to participation. Increase the overall number of people who feel like stakeholders. | Enable and empower our 400 million to spread the word about Mozilla and Firefox, by decreasing the barriers to participation. Increase the overall number of people who feel like stakeholders. | ||
==='''Strategies'''=== | |||
* 400 million + potential advocates. | |||
* Cast the net-wide: provide users the opportunity to identify as supporters. | |||
* Create meaningful activities for all levels of engagement. | |||
==='''Q3'''=== | |||
Our first steps are to re-evaluate our current participation channels and create a cohesive participation program. | |||
Current user participation channels include: | |||
* [http://www.spreadfirefox.com/ Spread Firefox] | |||
* [http://www.spreadfirefox.com/affiliates Affiliates] | |||
* [http://studentreps.mozilla.org/en/ Student Reps] | |||
* Social Media, including [http://www.facebook.com/Firefox Facebook] + [http://twitter.com/firefox Twitter]. | |||
Possible future channels include: | |||
* Customer Care (currently spec'ing out) | |||
Additional [http://www.slideshare.net/foxymary/user-participation-20 information & background]. For any questions contact mary at mozilla dot com. | |||
Revision as of 04:54, 12 September 2010
Objective
Enable and empower our 400 million to spread the word about Mozilla and Firefox, by decreasing the barriers to participation. Increase the overall number of people who feel like stakeholders.
Strategies
- 400 million + potential advocates.
- Cast the net-wide: provide users the opportunity to identify as supporters.
- Create meaningful activities for all levels of engagement.
Q3
Our first steps are to re-evaluate our current participation channels and create a cohesive participation program.
Current user participation channels include:
- Spread Firefox
- Affiliates
- Student Reps
- Social Media, including Facebook + Twitter.
Possible future channels include:
- Customer Care (currently spec'ing out)
Additional information & background. For any questions contact mary at mozilla dot com.