Websites/Mozilla.org/Roadmap 2011/Q1/Firefox

Project Huma: Background

Project Huma covers the series of tasks on the Firefox product site between the December 2010 visual refresh and the Firefox 4 launch later in Q1. (What's Huma?)

The overall idea is that the visual refresh is the beginning of the project rather than the end (as has been the case with past refreshes). The list below details a series of projects that are needed to get the site ready for Firefox 4. Once we've confirmed the available resources, we should group these into a series of bi-weekly releases. Note: this page only covers changes to the core product site...does not include other work on mozilla.org or tasks specific to upcoming marketing campaigns.

The following projects are listed in rough chronological order (specific release dates are TBD):

Engagement

• Enhancements to email signup flow
  • bugs: 617648
• Other newsletter management
  • bugs: 612458, 610049, 617773, 617784, 617227, 617225, 617229
• Content changes on First Run/What's New
  • bugs: 620554 

Metrics & Tracking

• Site promo tagging
  • bugs: 620705
• Update Webtrends JS file
  • bugs: 616567
• Email conversion
  • bugs: 616216, 616212
• Homepage Survey
  • bug: 620501

Optimizations

• Homepage
  • need to add design/brand flair while maintaining (or increasing) existing conversion rate
  • tweak copy
  • add download counter (or static "More than XX Billion Downloads" message)
  • bugs: 618207 620574
• First Run/What's New
  • further performance enhancements needed
  • bugs: 589315, 613206

Universal Header

• visual & UI improvements
  • need to smooth over any usability issues caused by the common header
  • explore "header tab" option with expandable full header for AMO & SUMO
  • change "Features" to "Desktop", slight menu tweaks for Desktop & Mobile sections
  • install better breadcrumb trails
  • bugs: 619986
• Possible visual design refinements
  • would include replacing Mozilla image file with an open font
  • bugs:

Dynamic Content

• Targeting proof of concept
  • address visitors in a customized way based on feature adoption - addons, personas, sync, mobile, etc. Determine which targeting options are most viable and test initial capabilities (pending privacy and technical limitations from within the browser).
  • bugs: bug 592431
• Dynamic snippets on Firefox 4 start page
  • launch locally hosted snippets with Firefox 4
  • localize and build in ability for geographic targeting, and other customization abilities
  • bugs:
• Dynamic site content
  • easily change out content that doesn’t interest visitors, starting with 2-3 pages on en-US (likely Fx and non-Fx version of homepage + What’s New)
  • bugs:
• Enable non-technical owners ability to edit product pages
  • desired pages include homepage, /features, /mobile, /mobile/features.
  • bugs:

Download Counter

• update Firefox download counter so it once again functions correctly
  • bugs: 559385, 600708

HTML5 Enhancements

• First Run
  • create a rich web experience to welcome new users to Firefox
  • primary goal: reinforce brand; secondary goals: increase engagement, showcase new technology
  • bugs:
• What's New
  • create a rich web experience to welcome returning users to Firefox
  • primary goal: increase engagement; secondary goals: reinforce brand, showcase new technology
  • bugs:
• Getting Started/Tour
  • create a rich web experience to provide a helpful guide to Fx4
  • primary goal: educate/promote key Fx4 features; secondary goal: showcase technology
  • bugs:
• Page transitions
  • use modern web technology to create a more visually dynamic and interesting site experience
  • primary goal: showcase technology
  • bugs:

Firefox 4 content

• Homepage
  • needs to include versions specifically for IE, Chrome, older Fx versions and Fx4
  • primarily copy/messaging changes
  • bugs:
• Customization
  • design overhaul + new copy/messaging
  • bugs:
• Features
  • primarily copy/messaging changes
  • bugs:
• Security
  • primarily copy/messaging changes
  • bugs:
• Performance
  • design overhaul + new copy/messaging
  • bugs:
• Videos
  • smaller design changes + new content (add Fx4 videos, remove outdated ones)
  • bugs:
• Getting Started/Tour
  • design overhaul + new copy/messaging (closely related to HTML5 project)
  • bugs:
• First Run
  • design overhaul + new copy/messaging (closely related to HTML5 project)
  • bugs:
• What's New
  • design overhaul + new copy/messaging (closely related to HTML5 project)
  • two versions (for different markets/locales)
  • bugs:
• Mobile
  • TBD
  • bugs:
• Other details
  • be sure to update all screenshots
  • TBD
  • bugs: