MozCampAsia2012/firefoxOS brand workshop

Title of Session:
Raising awareness on Firefox OS: campaign and partner workshop

Facilitator(s):
TBD. Ideally: someone from Tiger team or Brand Engagemnt (Gen, Matej or Chelsea?)

Are you paid or volunteer staff?:
Paid staff

Area of Contribution (Team Name):
Brand Engagement

How are you currently involved with the community?:
I help localize FR newsletter and work on the Marketing Collective program

Location of Work (where do you reside?):
Paris, France

Talk Length (please choose between 30, 60, 90, 120 minutes):
90 minutes

Summary:
In this participative and creative workshop, we are going to address two questions that are key to the future of Firefox OS: How can we raise awareness about the brand? Who can help us? The session will consist of a short presentation of the recent branding efforts for Firefox OS, followed by two 30 minute brainstorms on brand campaign ideas and interesting partners we could work with to raise the Firefox OS brand profile in your region.

• brand platform recap: 15min
• individual brainstorms: 2x10min
• breakout sessions: 2x15min
• presentation: 15min

How your session furthers the MozCamp:
The session has two objectives:- educate the audience on the current brand work around Firefox OS- come up with campaign and partnership ideas that will inform our brand efforts

Expected Outcome or Deliverable:
Good understanding of the brand platform by the audience

• 5 actionable campaign ideas
• a list of 10 key relevant partners for Asia

Desired Audience Type or Skill-set:
Reps and/or marketing contributors

Equipment Needs (Video projector already included):

• 2 easel boards
• 1 paper sheet + pen per participant

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To Be Completed by the Audience

(If you would like) Submit a Question for the Speaker(s) or indicate what information you hope to gain by attending this talk here:

Place your name here if you would like to attend this talk:

Viking KARWUR