Webmaker/2013plans

Context

Vision: Build a generation of webmakers
Long term goal: Move tens of millions of people from using the web to making the web.

Overarching goal for 2013

[write this]

Top level goals

Product: in 2013 we want Mozilla Webmaker to be:

1. A popular way to make and remix web content
2. Levels up your web skills every time you make something
3. Powered by a global community of makers and mentors

Ops: in order for this vision of Webmaker to succeed we need to:

4. Create a culture of excellence (process + outcomes)
5. Tee up solid long term funding and resource base
6. Establish a regular flow of new product ideas

Product goals plus concrete objectives

objectives = short term things we will do to pursue a goal, last less than a year

1. A popular way to make and remix web content

Metric: # of makers

1.1 Visitors turned into makers (more than two visits post sign up)
1.2 Personal gallery + social media let you share and showcase what you made
1.3 Steady flow of starter projects based on popular internet topics and themes
1.4 Webmaker.org becomes a way for finding and celebrating best 'makes'
1.5 Simple way to pull your existing content in from mobile and social networks

2. Levels up web skills every time you make something

Metric: # of badges issued

2.1 Full set of Webmaker badges covering all the skills we care about
2.2 Playlists, 
badge pathways and user dashboards making learning easier
Tools and projects to learn javascript added to Webmaker.org
Partners build our tools and badges into their sites, includes skills we don't teach
L10N added as way to bring learninig and content to more people

3. Build badges and curriculum that help web makers learn valuable skills

3.1 Create and test web literacy badges for key skills
3.2 Adapt and scale Hacktivity Kit as 'web basics' program all ages
3.3 Roll this into a full 'web making' curriculum for MoJo, Popcorn, Hive
3.4 Deploy materials on multiple learning platforms, test P2PU first
3.5 Release robust version of open badges software + service

Ops goals plus concrete objectives

objectives = short term things we will do to pursue a goal, last less than a year

4. Create web sites and events that invite web makers into all we're doing

4.1 Build simple online hub for all Mozilla web maker activities
4.2 Roll out online platform for Hive learners and members
4.3 Build Popcorn and MoJo event models to drive learning and engagement
4.4 Run an awesome 2012 Mozilla Festival, build around learning and software
4.5 Establish baseline participation and engagement metrics and track/report

5. Tell the Mozilla story well, inspire people to get involved

5.1 Tell one Mozilla story; build brand architecture, core narrative, and brand book
5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels
5.3 Raise the communications bar; simple messaging, integrated comms, regular blogs/video
5.4 Build awareness of Mozilla as web-maker/learning org with public, media, and Mozillians