Privacy/Briefing/Mobile Advertising: Difference between revisions
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== Privacy Questions == | == Privacy Questions == | ||
*what kinds of user data is collected? | *what kinds of user data is collected? | ||
*how does that data get used and/or shared | *how does that data get used and/or shared? | ||
*is notice to data owners sufficient? | *is notice to data owners sufficient? | ||
*does it do more than users might expect? | *does it do more than users might expect? | ||
Latest revision as of 21:21, 6 February 2013
Mobile Advertising
This is a privacy briefing on the topic of mobile advertising. Below you will find a summary of the issues, privacy goals, and privacy questions. You may also find relevant examples.
Issues
- no industry standards
- no US privacy laws
- data collection viewed as intrusive and aggressive
- users viewed as unaware
- increased risk as cybercriminals shift to mobile platforms
Privacy Goals
- Give power back to users (choice)
- No surprises (transparency)
Privacy Questions
- what kinds of user data is collected?
- how does that data get used and/or shared?
- is notice to data owners sufficient?
- does it do more than users might expect?
Example
An app may collect more information than a user may expect. For example, a caller ID app may:
- identify callers (expected)
- collect user's contact list (unexpected)
- collect user's GPS location (unexpected)
- disclose personal phone numbers without permission (unexpected)
- have the ability to send text and email from user's phone (unexpected)