Strategy
Mozilla 2026 - 2028 Strategy Wiki
Mozilla’s current aspiration is to ‘do for AI what we did for the web’. We will do this by helping to build a tech ecosystem where power is decentralized and AI is built with human agency at its core. And we will measure Mozilla’s progress against two metrics: (a) are we building AI that puts humanity first? (b) are we able to radically diversify our sources of revenue? This is our double bottom line.
This is the wiki provides resources related to Mozilla Portfolio Strategy (2026 - 2028), which is designed to move towards this aspiration. This strategty currently guides all of the organizations in the Mozilla portfolio.
Key resources
- Mozilla 2026 - 28 Portfolio Strategy — Executive Summary | Full Version
- Blog Post: Doing for AI What We Did For the Web
- Video: Unpacking Mozilla’s Strategy
- Additional materials and coverage
What does success look like?
At the heart of this strategy is a double bottom line framework — a way to measure our progress against both mission and money:
| Double bottom line | In the world | In Mozilla |
|---|---|---|
| Mission | Empower people with tech that promotes agency and choice - make AI for and about people. |
Build AI that puts humanity first. 100% of Mozilla orgs building AI that advances the Mozilla Manifesto. |
| Money | Decentralize the tech industry - and create an tech ecosystem where the ‘people part’ of AI can flourish. | Radically diversify our revenue. 20% yearly growth in non-search revenue. 3+ companies with $25M+ revenue. |
Mozilla has always had an implicit double bottom line. The strategy we developed this year makes this double bottom line explicit — and ties it back to making AI more open and trustworthy. Over the next three years, all of the organizations in Mozilla’s portfolio will design their strategies — and measure their success — against this double bottom line.
Mozilla portfolio model
In order to ‘do for AI what we’ve done for the web’, Mozilla is building out a portfolio of mission driven nonprofits and companies to prove it is possible to build and use AI in ways that advance the values in our Manifesto.
The Mozilla portfolio is owned and managed by the non-profit Mozilla Foundation, which has two distinct teams and functions:
- Mozilla.org Team: drives overall strategy and direction of Mozilla’s portfolio
- Core Mozilla Foundation Team: drives philanthropic programs and advocacy
Individual companies and funds in the core portfolio include:
- Mozilla Corporation — Firefox and associated products
- MZLA — Thunderbird and associated products
- Mozilla.ai — open source AI for developers
- Mozilla Ventures — funding other double bottom line tech companies
These are all independent organizations under the banner of the Mozilla Foundation — united by a commitment to the Mozilla Manifesto and the goals outlined the Mozilla Portfolio Strategy. Each has its own board of directors.
Mozilla’s extended portfolio also includes over 50 responsible tech companies in the Mozilla Ventures portfolio. Wherever possible, we try to support and work with these companies.
Why this portfolio approach?
The idea is to create an AI era version of Mozilla inspired by our original vision: not to be the primary coders of a different future, but rather to ‘... function as a switchboard, facilitating the cooperation of the thousands of participants out on the net. And (to) assemble the fruit of that labor in one place.” We believe this is the best and most likely path to building the kind of momentum needed to push AI in a different direction.
Aligned Mozilla and Community Project Tracker
The following is an incomplete and evolving list of Mozilla and community initiatives that align with the three themes in the Mozilla Portfolio Strategy.
FYI, Mozilla had a similar list when it first started. The things on this list eventually evolved into Firefox, Thunderbird and key technical components of the Web 2.0 era.
Open source AI
Focus: grow a decentralized open source AI ecosystem that matches the capabilities of Big AI — and that enables people everywhere to build with AI on their own terms.
| Name | One liner | Org | Status |
|---|---|---|---|
| Choice First Stack | A unified open-source stack that simplifies building and testing modern AI agents | Mozilla.ai | Active |
| Oumi | Train custom open source models in days, not months. |
Ventures Investment |
Active |
| Flower | Federated AI platform that allows users to maintain privacy while still utilizing the full benefits of AI |
Ventures Investment |
Active |
| Fiddler AI | All-in-One Platform for LLM and ML Observability and Security |
Ventures Investment |
Active |
| Lelapa AI | Socially-grounded Africa-centric AI research & products |
Ventures Investment |
Active |
| Nous | Challenging the dominance of closed technology and promoting potent open-source code. |
Ventures Investment |
Active |
| Hugging Face | Platform for AI developers to access open source models and tools |
Ventures Investment |
Active |
| Any-Agent | Interface for evaluating and building across today’s leading agent frameworks | Mozilla.ai | Active |
| Any-LLM | Library that provides a single interface to various LLM providers | Mozilla.ai | Active |
| Any-Gaurdrail | Common interface to guardrail models. | Mozilla.ai | Active |
| Llamafile | Easy way to run local AI models. | Mozilla.ai | Active |
| MCPD | Simplify MCP servers management across all environments | Mozilla.ai | Active |
| Add more |
Public interest AI
Focus: work with communities everywhere to build technology that reflects their vision of who AI and tech should work, especially where the market won’t build it for them.
| Name | One liner | Org | Status |
|---|---|---|---|
| Common Voice | Project + community with voice training data sets in 300+ languages. | MoFo | Active |
| Mozilla Data Collective | A new platform for responsible data exchange, and the first social enterprise incubated by Mozilla Foundation | MoFo | Under Development |
| Creative Futures | An R&D residency where creative technologists and communities come together to imagine, test, and build alternative tech infrastructures. | MoFo | Active |
| Mozilla Education | Engages educators and academics with the latest technology trends, topics, and concerns. | MoFo | Active |
| Add more |
Trusted AI Experiences
Focus: create trusted AI driven products that give people new ways to interact with the web — and that are fueled by business models aligned with Mozilla values.
| Name | One liner | Org | Status |
|---|---|---|---|
| Firefox AI Window | Opt-in, user controlled chatbot and search within Firefox. | MoCo | Under development |
| Thunderbolt | Privacy-first AI productivity assistant, works with email and calendar | MZLA | Under development |
| Shake to Summarize | On Firefox for iOS, users can summarize a page with a shake or a tap. | MoCo | Active |
| AI Tab Grouping | Uses AI to allow tabs to be arranged and grouped with consistent labels. | MoCo | Active |
| AI search options | Expanded search options with AI partners like Perplexity, that users can turn on and off. | MoCo | Active |
| Add more |
Note the full Mozilla Ventures portfolio is detailed here.
Additional materials and coverage
- Axios Interview with Mozilla President Mark Surman: How Mozilla is adapting to the AI age
- Essay in The Atlantic by Mozilla CTO Raffi Krikorian: The Validation Machines asks why chatbots and generative AI are so eager to please us, and what it means for humanity.
- Conversation with Mozilla Foundation Executive Director Nabiha Syed: What comes next in tech is a choice. Choose with us.
- Guardian interview with Firefox General Manager Anthony Enzor-DeMeo: ‘A good moment in time for us’: Firefox head on AI browsers and what’s next for the web
- Women In Product conversation with COO Suba Vasudevan: Adding GenAI Without Losing the Plot
- MIT Sloan Review Interview with Mozilla President Mark Surman: Taking Open Source Into the AI Era
- Fast Company interview with Interim Mozilla Corporation CEO Laura Chambers: Mozilla’s new message: We’re the only browser not backed by billionaires